How a Book Can Create a Following and Launch a Consulting Career

How a Book Can Create a Following and Launch a Consulting Career

When you consider writing a book here a few opportunities beyond book sales. Books open doors to so much more.

A book can take a consulting or coaching business to the next level-

Several of our clients at Elite Online Publishing are coaches or consultants. Once you reach a certain level of success — enough to afford us — a book helps propel them to the next level. A book can take you from having a few clients to building an actual business.

Some think, “If I write a book talking about what I know, then why would people hire me to be a consultant?”

The book is how people find you. It can put you on the map and make people want to hire you. Most of what you teach people in the book they will end up paying you to help them apply in their lives and then you can share other things that aren’t in your book to keep them moving forward with you as their coach in life, business or both.

A book can lead to interviews which can allow clients to see you in totally different ways. Interviews about your book can position you as the expert in your field. When you put what you know in a book it can get you hired as some people want to know what you know before they hire you.

People who hire consultants and coaches are hiring them to teach on implementing their knowledge. They’re often not looking to learn the knowledge in the book. The book is how you show them why they should hire you.

A book can launch workshops and group teaching-

Many consultants and speakers also do group workshops or teaching. Businesses bring you in to teach your method to their employees. It’s relatively easy to get larger businesses to pay you to teach a one-day workshop to their employees on your topic. So few people take the time to read all the way through a book, they want a more personal approach to training.

Most employers know, if they pass out a book, their employees will only read part or any of it. If they get the author to speak and answer questions for a day, they know they employees will actually be taught the lessons.

The workshop and book reinforce each other. The book leads people to the workshop, and then you sell copies of your book to those who attend.

A book can launch and promote paid community/mastermind groups.

Many people who have created paid masterminds, had their clients find out about them and want to join their group because they’ve written books that show and share their knowledge.

Your book can explain exactly how to built and run a mastermind group or be a successful networker and connector. This, in turn, ends up driving clients to your group, which can be set up as a paid community and/or meet-up group.

Stay tuned for more ideas on generating money with a book aside from book sales.



Authors Melanie Johnson and Jenn Foster Hit #1 With Their Newest Book “7 Costly Mistakes When Choosing a Publisher”

Authors Melanie Johnson and Jenn Foster Hit #1 With Their Newest Book “7 Costly Mistakes When Choosing a Publisher”


7 Costly Mistakes When Choosing a Publisher: Self Publishing Secrets That Will Save You Thousands by Best Selling Authors Melanie Churella Johnson and Jenn Foster Hit #1 in FIVE Categories on

Salt Lake City, UT Friday, March 16, 2018

Melanie Churella Johnson and Jenn Foster of Elite Online Publishing release another #1 Bestseller on

On the day of release, their book started its upward movement towards best-seller status on and reached #1 best-seller status in FIVE categories including, Editing Writing Reference.

Avoid major publishing mistakes by reading the tips and secrets by self-publishing experts Jenn Foster and Melanie Johnson. Are you looking for a publisher? Are you not happy with the one you have? This book will teach you the right questions to ask, make sure you get the most royalties and best marketing for your book.

Are you confused about the differences between Self Publishing and Traditional Publishing?  We will lay it all out for you, so you can decide the best way to go for you and your book. Jenn Foster and Melanie Johnson share their expertise in making all their authors #1 bestsellers. This information will not only save you money but will help you make money with your book.

About The Authors:

Jenn Foster:

Author Jenn Foster

Jenn Foster is one of today’s national leading online and mobile marketing experts. She is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans. A graduate of Utah State University, Jenn is an award-winning web designer, author, and sought-after speaker. She received an Award in Hollywood from the National Academy of Best Selling Authors. Jenn enjoys raising and having fun with her three children, and family.

Additional information about Jenn and her business can be found at


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Melanie Johnson:

Author Melanie Johnson

Melanie launched owned and operated 2 independent TV stations in Houston and Dallas Texas: Houston (Channel 51) and Dallas (Channel 55) Melanie has a background in Media, Marketing, Public Relations and Advertising. She has been in front of, as well as behind the camera. She started her career as a  News Anchor, Producer, Writer, Public Relations, Promotions, Tv ad sales, Programming negotiations and Financial Strategist.  She is the SEO of Charity Auction Consignments. Melanie graciously donates her vacation properties to help raise money for nonprofits. She lives in Houston Texas and originally from Michigan, where she earned the title of Miss Michigan. She is relishing raising her 2 sons, who keep her motivated and young.





Follow Melanie at: or

Jenn Foster & Melanie Churella Johnson are the co-owners of Elite Online Publishing.

Learn more about Elite Online Publishing and their offerings by clicking the links below.

YouTube Channel – Elite Online Publishing
Podcast- Elite Expert Insider

Elf Shelf Activity & Coloring Books
Elite Journals

Book Writing Fast Pass Course
Zero to Hero Course
Free Course: 5 Secrets To Marketing Your Book



How To Get Attention With A Book

How To Get Attention With A Book

How does a book attract the attention you desire?

Book’s are great attention getters and can be used as multi-purpose marketing tools. They possess unique abilities to create attention to generate sales, increase visibility, create word of mouth advertising or demonstrate knowledge to increase credibility.

Instant Your Credibility – Become and Authority

Books are an incredible step up from a simple business card.  People will throw away a business card, but not a book. It shows that you are a wealth of knowledge and valuable resource for your clients. With so many ways to get attention, how do you stand out?  Writing and publishing a book is one of the best ways to get attention. It separates you from the crowd since it’s under-utilized by entrepreneurs.

You can’t easily fake your way into writing a good book so you do risk being judged. You either know you’re business or you don’t. A book shows you can commit to project and follow through. It shows you get things done. things that are hard and prestigious and require a lot of skills.

Being judged can seem risky, but that’s why you get so much credit for a good book. A book requires a lot of work and shows that you’re willing to put yourself out there. It shows confidence in yourself and your knowledge. Not many people are willing to risk being judged. 

Our company can assist you in creating a book that leaves a great impression.  If you don’t know what you’re talking about, you can’t just throw something together, call it a book, and expect to benefit. You have to write a good book to gain credibility. To establish yourself as an authority on a subject, others must find your book interesting and valuable. 

Raise Your Visibility – Get Media Coverage –

Experts write books. Commentators write blog posts. When the media wants a comment on something they go to the experts, right?  Media coverage is much easier to come by with a book to your name. Having a new book is a requirement to speak in lecture halls or gain entry to television studios and boardrooms. It can also get you into special events or simply on people’s minds.  If you want visibility in your field and media coverage, being an expert is key. The pathway to unlock those doors is through writing a book. The Press Release of your new number one bestseller will turn heads and get you noticed.

Help People Find You –

Amazon is one of the top overall internet search engines. It ranks up there with Google and YouTube. It is the top search engine for products which is an even more relevant measure to an entrepreneur. A study back in 2015 showed the 44% of people start their search for a product on Amazon. Google, Bing, and others were only ranking at 34% together. You want to be on Amazon where people are looking for your product.  A book will get you there.

When people look for buying information, they turn to experts or authorities. This means they would literally be looking for you, that is if you wrote the book on that subject. Wouldn’t it be great to have people looking for you? A great book brings people to you and tells them exactly who you are. It even shows them how you can help them. It’s the best marketing tool you could ever use both build your brand and attract clients.

Get People Talking about you –

Word of mouth is still the best form of marketing. People are more likely to follow the advice or suggestion of a someone they know and trust.  A book enables word of mouth better than almost any other tool. This is because it puts your story into people’s minds which then comes out of their mouth in your words. When people talk about you, they’re literally just saying what you want them to say. A good book causes people to repeat your terms, phrases, and ideas to other people. If you can picture that conversation naturally happening between two people,  then you can simply write your book with the intention to create that conversation. You can literally create conversations about you and your business that sound as if you were there explaining your business. Help people talk about you in a way that leads clients, in need, to your door.

A properly written book can do all of this and so much more.

If you have questions feel free to reach out or leave a comment below.
We are here for you.


Grow Your Client Base And Increase Sales With A Book

Grow Your Client Base And Increase Sales With A Book

Books are amazing sales tools!

Here we’ll touch on three ways to make money from writing a book. However, there are literally hundreds!  

1. A book can draw in clients –

This work especially well with B2B services, like marketing or advertising, a book is a huge asset in drawing and closing clients. In her past life with her an online marketing, company, Jenn used her books to draw in and close clients. When she walked into a room to pitch a CMO, she would bring copies of her book with her to reinforce all the points she makes. It’s 10 times better than a brochure or anything else you could leave.

It’s also a great tool to send to a potential client as a follow-up gift or a gift to get you into that client you’ve been wanting an appointment with.  Sending a copy of your book gets you past the gatekeeper. A gatekeeper isn’t going to know that their boss didn’t order something from Amazon for themselves.  They’ll put it right on your potential client’s desk. Not many professionals our there have a book, much less a bestselling book, explaining their services.  You will stand head and shoulders above the rest.

2. A book can promote “done for you” services –

Book Writing Bible and Book Writing Fast Pass Workbook are great examples. We have written several books that explain our process. The workbook even includes templates we use with authors. Why would we do that? It’s the simple logic. Our books show potential authors our process so they can understand it and see how great it is. Saying our process is great is totally different than showing it.

We’ve had many clients who were skeptical, read one of the books and say, “This is great, I can do it myself.” Many realized their time was too valuable and came back to us as clients.

3. A book can sell products –

Another very profitable way to monetize a book is by using it to promote a physical product. Go search on Amazon under books for “lose weight” or “eat paleo.” You’ll see thousands of books, and a lot of them are essentially buyer’s guides for physical products, like supplements, food companies or one-off products. These books can work to sell supplements and food that people can buy from the author. They don’t have to buy them, but it’s there, easy to do, and the books and product dovetail perfectly.

Think about it. Would you respond to an ad about supplements? Probably not. But what about a book that teaches you what supplements to take, when and why? If you trust the book, you’ll trust the supplement recommendations. If you have a great book and a great site it automatically gives your supplement recommendations more credibility, and people are more likely to buy your brand.

The same goes for all types of products. Give great information about challenges people might be facing and explain how your product solves all those challenges. This reinforces the need or the ‘why to buy’ and then you provide the obvious solution the to the challenges when you introduce your product. Then watch as sales increase.

Conclusion –

You can find several other ways to maximize profits from writing a book in “Books to Bucks” available on However, you will notice that they point to many things other than book sales.  Books are great tools to make money in different ways the least of which is by actually selling your book. In many cases, you can generate much more money through giving your book away.

What is the ROI on a Book?

What is the ROI on a  Book?

What is the ROI on a Book? Are you self-publishing your book and feel you’ve made a big investment. How are you going to get the return on your investment? Jenn Foster and Melanie Johnson talk about the ways to make money with a book in their podcast Elite Expert Insider. Will you make all your money with book sales?  Or do you have a Call to Action in your book? The 11-time bestselling authors educate other authors about the importance of an Amazon Author Profile Page.

Subscribe to the PODCAST NOW on Apple Podcast 




Listen Below or Watch the YouTube Video.

Learn more about Jenn Foster and Melanie Johnson by clicking on any of the links below:


Elite expert insider. The podcast that Educates inspires and motivates you to take your business and life to the next level. We would like to thank all of you for supporting elite expert insider. Please visit and get a free thirty-day trial to show your support. Thank you Audible.

The Effective Investor | Mark Lund | #1 Best-Seller!

The Effective Investor | Mark Lund | #1 Best-Seller!


Author Mark K. Lund, just hit #1 best-seller in FIVE lists with,
“The Effective Investor: How to be a Successful Investor
Without Using Speculative Methods.”

Salt Lake City, Utah – Friday January 27, 2018 – Best-Selling Author Mark K. Lund Hit #1 on Amazon with her New Book, “The Effective Investor: How to be a Successful Investor Without Using Speculative Methods,” which was released December 19, 2017 by – the nation’s #1 place to buy books.

On the day of release, “The Effective Investor: How to be a Successful Investor Without Using Speculative Methods” started its upward movement towards best-seller status on and reached #1 best-seller status in in FIVE categories including Personal Finance, Purchasing & Buying, Insurance Liability, Commodities, and Bonds.

About the Book –
If what you thought to be true about your investments turned out to be false, when would you want to know?

Magazines, media, big Wall Street firms, and most advisors are actively promoting a false narrative they want you to believe. The reason they push this narrative is because it makes them a lot of money.  In The Effective Investor, Mark Lund exposes this false narrative, explains how it is used, taught, and promoted, so that you too will be able to recognize it.  

The good news is that you don’t need their speculative ways of investing in order to be successful.  This is the dirty little secret in the investment industry that they don’t want you to know.  With proper strategies and information, you can achieve a level of confidence and peace with your investments and retirement plans that you never knew was possible.

The Effective Investor answers questions such as:

  • What kind of stocks will give me the best returns?
  • What are the best ways to protect my money?
  • When should I be in or out of the stock market?
  • What are the hidden fees of investing?
  • What’s the biggest problem with mutual funds?

It’s easy to get opinions on questions of this type.  It’s hard to get facts.  The answers are based on results that can be measured.  

About the Author –
Mark K. Lund is the author of The Effective Investor and founder of Stonecreek Wealth Advisors, Inc. an independent, fee-only, Registered Investment Advisory firm. He has written articles for or been quoted in: The Wall Street Journal, The Salt Lake Tribune, The Enterprise Newspaper, The Utah Business Connect Magazine, US News & World Report, and, just to name a few.  Mark publishes two newsletters called, “The Mark Lund Growth Report” and “Mark Lund on Money.”  Mark provides CPE (continuing professional education) courses for CPA’s.  You may also have seen him on KUTV Channel 2, or as a guest speaker at a local association or business. Mark provides investment and retirement planning services for individuals and 401(k) consulting for small businesses.

In his book, The Effective Investor, Mark exposes the false narrative magazines, media, big Wall Street firms, and most advisors want you to believe. The good news is that Mark will show you that you don’t need their speculative ways of investing in order to be a successful investor.

In Mark’s spare time he enjoys riding his dirt bike, playing with his kids, fishing, reading, writing, and going on walks with his best friend, his wife.

To learn more about Mark please visit one of the inks below:

The “O” Factor by Sybil Pentsil Hits #1 on Amazon!

The “O” Factor by Sybil Pentsil Hits #1 on Amazon!


Author Dr. Sybil Pentsil, just hit #1 best-seller in SEVEN lists with,

“The “O” Factor: Relationship Principles for Women.”

Salt Lake City, Utah – Monday, January 22, 2018 – Best-Selling Author Dr. Sybil Pentsil Hit #1 on Amazon with her New Book, “The “O” Factor: Relationship Principles for Women,” which was released December 22, 2017, by – the nation’s #1 place to buy books.

On the day of release, “The “O” Factor: Relationship Principles for Women” started its upward movement towards best-seller status on and reached #1 best-seller status in in SEVEN categories including: Christian Leadership, Christian Pastoral Resource, New Age Self Help, Women’s Personal Spiritual Growth, Women’s Studies History, Women Writers and Women’s Spirituality.

About the Book –

Women wear so many hats in life – we are mothers, sisters, daughters etc. Each hat comes with its own expectations and we often find ourselves overwhelmed because we want to play each role well, look good and handle our business! In the Akan tribe of Ghana, the phrase obaa sima refers to a woman of strength, nurture, and love. She is more than a diva; she is an ideal woman who has the ‘it’ factor in all walks of life. We all want that ‘it’ factor, don’t we? It is right here in The “O” Factor! The “O” in The “O” Factor stands for obaa sima. In this book, you will find the principles that define a modern day multi-tasking obaa sima who plays multiple roles and wears many hats. The principles are real and can be applied by women from all walks of life. Each principle is emphasized by biblical women whose decisions serve as examples, cautions, warnings or the goal for today’s obaa sima.


About  the Author –

Dr. Sybil Pentsil is a multi-talented woman who wears many hats as she makes her impact on society. Not only is she a Doctor of Pediatric Academic medicine at the Sinai Hospital of Baltimore, she is also an ordained minister, serving as pastor at the House of Worship in Owings Mills, Maryland.

Sybil has written and co-authored many booklets and training guides for classes on premarital training, marriage counseling, spiritual development and leadership training. Her books include Free to Dance: Gaining Victory Over Your Thoughts and Emotions and Motherhood Redefined, both available from Better Life Today. In 2005, Sybil and her husband Fiifi co-founded Better Life Today, a self-improvement organization. They are known internationally for impacting marriages & businesses. Sybil speaks at conferences, seminars, youth groups, medical meetings, schools, churches, businesses, and other groups. She also conducts one-on-one counseling sessions.

Sybil and Fiifi are committed to family and enjoy traveling internationally with their children. They have three awesome sons – Jeremy, Jason, and Jesse.

Learn more about Sybil at:

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Mike Magana | Spirituality

Melanie Johnson and Jenn Foster interview Mike Magana about finding your Spiritual Journey.

What do stars, galaxies, the solar system and our entire universe say about the existence of a creator? Is it more than mere coincidence that human life is born into this world? If there is a creator of life, how does one connect with such a being? Is there life after this life? These questions and many more are addressed in a compelling manner as “Angelo” is encouraged to embark on his own personal journey in search of the profound reason for life and his own existence. Realizing that not answering the door when death knocks is not an option, Angelo must wrestle with understanding his personal relevancy and how that impacts his connection with others as well as the creator. This thought-provoking personal journey reveals the challenges and inquiry everyone must face at some time in their life.

Mike Magana, along with his parents, immigrated to the United States from Mexico when he was a young child in 1952. After growing up in West Texas, Mike was married at the age of nineteen and he and his young bride of the same age moved to Southern California where he began working as an aircraft machinist. While there, he furthered his education at the Control Data Institute which proved instrumental in launching his long and successful profession in computer software development. During his career, he benefitted from developing relationships with some of the leading authorities in his industry including personnel involved in Information Technology at Cape Canaveral. After his twenty-seven year career in software development, he then entered the field of insurance and financial services, retiring from Chase Bank in 2001. Having three near-death experiences throughout his life as well as the responsibility of his father’s burial, Mike was forced to come to grips with the reality and inevitability of death, but also, and even more importantly, with the reason for his own existence. This confrontation with real-life issues has transformed not only his thinking, but his very purpose in life. Mike and his wife of fifty-two years reside in Texas and have three grown children and seven grandchildren with whom they have formed a very special bond.

Learn more about Mike by clicking on the link below: 

Watch the PODCAST NOW on YouTube below
or to access more like this one, visit  Our YouTube Channel
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Start Living a Life You Love With Author Cory Jenkins’ New #1 Best Selling Book – I Love Myself So…

Start Living a Life You Love With Author Cory Jenkins’ New #1 Best Selling Book – I Love Myself So…


Author Cory Jenkins, just hit #1 on FIVE best-seller lists with,
“I Love Myself So… A Guide To Creating A Life You Love.”

Salt Lake City, Utah – Monday January 15, 2018 – Best-Selling Author Cory Jenkins Hit #1 on Amazon with her New Book, “I Love Myself So… –  A Guide To Creating A Life You Love,” which was released January 13, 2018 by – the nation’s #1 place to buy books.

On the day of release, “I Love Myself So… –  A Guide To Creating A Life You Love” started its upward movement towards best-seller status on and reached #1 best-seller status in in FIVE categories including Self Help- Journal Writing, Psychology Reference, Teen & Young Adult Women Biography eBooks, Women Writers and Women’s Spirituality.


About The Book –
As a young woman, she went through several of the trials that other young women go through including the awkward stage of not really fitting in. Constantly searching outside herself to fix what she thought was ‘wrong’ with her until she finally realized that she’s perfect just the way she is. Then and only then did the craving to fit in cease to be such a quest. However, that definitely took a long time.

Her dream for you is that this book shortens the distance between where you are and where you want to be. In reading this book, you finally realize that you are where you’ve always ‘wanted’ to be. The realization and acceptance of this is the secret to living a life that you love. You create your pathway to living a life you love by embracing gratitude, the art of acceptance and developing the skill of creating dreams and goals that inspire you. The practice of loving and accepting yourself is the key.

In this book, she shares the story of her life with you. In each chapter of her life, she highlights the lessons learned and gives you action steps you can take to lead yourself to love your life. Through learning from some of her challenges, you will be better equipped to handle the challenges you face. You will also learn how to create and embrace a life that you love right now!

About  Cory Jenkins –
Cory is a captivating speaker and author. She is passionate about assisting others in creating a life they love. She has mentored salespeople and business owners and loves volunteering to make a difference in her community. She has worked hard to go from living in the smallest house in the best neighborhood as a kid to owning 4 rental properties and traveling for fun all over the globe working for herself. She’s spent over two decades sharpening her communication and skills in transformational personal growth.

She grew up in St. Louis, Missouri, lived all over the San Francisco Bay Area and settled in Utah for many years to buy real estate between Ogden and Salt Lake City. She’s  owned rental properties for 10 years and has been selling Juice Plus for about 20 years. She’s tried other products but has found none with a body of research behind them that rivals that of Juice Plus. Thanks to Juice Plus and a healthy lifestyle, she’s only ever been to the women’s doctor for the last 20 years. She loves sharing her secrets to healthy living and multiple streams of passive income.

She is currently studying to be a Certified Natural Health Practitioner through Trinity School of Nutrition. She is finally pursuing her dream of writing books that make a difference in people’s lives while working for Elite Online Publishing remotely.

This is now allowing her to travel the country and beyond, in search of her next rental property location and home. Cory’s travel bug has taken her to 22 countries and 49 states so far and she has plans to visit several more. Her bucket list gets shorter and longer every year. Alaska is her last frontier in the US while Greece, New Zealand and Scotland top her list outside the US.  If she travels through your town you may find her out enjoying one of her favorite hobbies. Cory loves meeting new people, so she might be dancing swing, salsa, country or any other partner dance. You may also catch her singing karaoke or even jumping in with a local band. During the day she could be hiking, biking or running to enjoy the great outdoors.

Order a copy of the book by clicking below:
I Love Myself So… A Guide To Creating A Life You Love:

Get the Journal that goes with the book by clicking below:
I Love Myself So…Quotes & Questions Journal: Paris Calls (Journals) 

Connect with Cory’s Love You To Health Community on Facebook:

Find out more about Juice Plus at:

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