How To Get Attention With A Book

How To Get Attention With A Book

How does a book attract the attention you desire?

Book’s are great attention getters and can be used as multi-purpose marketing tools. They possess unique abilities to create attention to generate sales, increase visibility, create word of mouth advertising or demonstrate knowledge to increase credibility.

Instant Your Credibility – Become and Authority

Books are an incredible step up from a simple business card.  People will throw away a business card, but not a book. It shows that you are a wealth of knowledge and valuable resource for your clients. With so many ways to get attention, how do you stand out?  Writing and publishing a book is one of the best ways to get attention. It separates you from the crowd since it’s under-utilized by entrepreneurs.

You can’t easily fake your way into writing a good book so you do risk being judged. You either know you’re business or you don’t. A book shows you can commit to project and follow through. It shows you get things done. things that are hard and prestigious and require a lot of skills.

Being judged can seem risky, but that’s why you get so much credit for a good book. A book requires a lot of work and shows that you’re willing to put yourself out there. It shows confidence in yourself and your knowledge. Not many people are willing to risk being judged. 

Our company can assist you in creating a book that leaves a great impression.  If you don’t know what you’re talking about, you can’t just throw something together, call it a book, and expect to benefit. You have to write a good book to gain credibility. To establish yourself as an authority on a subject, others must find your book interesting and valuable. 

Raise Your Visibility – Get Media Coverage –

Experts write books. Commentators write blog posts. When the media wants a comment on something they go to the experts, right?  Media coverage is much easier to come by with a book to your name. Having a new book is a requirement to speak in lecture halls or gain entry to television studios and boardrooms. It can also get you into special events or simply on people’s minds.  If you want visibility in your field and media coverage, being an expert is key. The pathway to unlock those doors is through writing a book. The Press Release of your new number one bestseller will turn heads and get you noticed.

Help People Find You –

Amazon is one of the top overall internet search engines. It ranks up there with Google and YouTube. It is the top search engine for products which is an even more relevant measure to an entrepreneur. A study back in 2015 showed the 44% of people start their search for a product on Amazon. Google, Bing, and others were only ranking at 34% together. You want to be on Amazon where people are looking for your product.  A book will get you there.

When people look for buying information, they turn to experts or authorities. This means they would literally be looking for you, that is if you wrote the book on that subject. Wouldn’t it be great to have people looking for you? A great book brings people to you and tells them exactly who you are. It even shows them how you can help them. It’s the best marketing tool you could ever use both build your brand and attract clients.

Get People Talking about you –

Word of mouth is still the best form of marketing. People are more likely to follow the advice or suggestion of a someone they know and trust.  A book enables word of mouth better than almost any other tool. This is because it puts your story into people’s minds which then comes out of their mouth in your words. When people talk about you, they’re literally just saying what you want them to say. A good book causes people to repeat your terms, phrases, and ideas to other people. If you can picture that conversation naturally happening between two people,  then you can simply write your book with the intention to create that conversation. You can literally create conversations about you and your business that sound as if you were there explaining your business. Help people talk about you in a way that leads clients, in need, to your door.

A properly written book can do all of this and so much more.

If you have questions feel free to reach out or leave a comment below.
We are here for you.

 

Grow Your Client Base And Increase Sales With A Book

Grow Your Client Base And Increase Sales With A Book

Books are amazing sales tools!

Here we’ll touch on three ways to make money from writing a book. However, there are literally hundreds!  

1. A book can draw in clients –

This work especially well with B2B services, like marketing or advertising, a book is a huge asset in drawing and closing clients. In her past life with her an online marketing, company, Jenn used her books to draw in and close clients. When she walked into a room to pitch a CMO, she would bring copies of her book with her to reinforce all the points she makes. It’s 10 times better than a brochure or anything else you could leave.

Read more

“Me Too” Stories – Becky Norwood – The Woman I Love

Melanie Johnson and Jenn Foster interview Becky Norwood, Bestselling Author and survivor. In the pages of her book, you will find the stories of 31 amazing women who have the love, the heart, the courage and the wisdom to share their stories with you.  Find out more about Becky’s work by clicking on these links:

TheWomanILove.com

spotlightonyourbusiness.com

 Facebook.com/The Woman I Love1

Watch the PODCAST NOW on YouTube below
or to access more like this one, visit  Our YouTube Channel
or the PODCASTS  here on our website.

Access the PODCAST NOW on Apple Podcast 

Self Publishing Secrets That Will Save You Thousands

Self Publishing Secrets That Will Save You Thousands

FOR IMMEDIATE RELEASE:

7 Costly Mistakes When Choosing a Publisher: Self Publishing Secrets That Will Save You Thousands by Best Selling Authors Melanie Churella Johnson and Jenn Foster Hit #1 in FIVE Categories on Amazon.com

Salt Lake City, UT- Friday, December 15, 2017 Melanie Churella Johnson and Jenn Foster of Elite Online Publishing release another #1 Bestseller on Amazon.com.

On the day of release, his book started its upward movement towards best-seller status on Amazon.com and reached #1 best-seller status in FIVE categories including, Editing Writing Reference.

Avoid major publishing mistakes by reading the tips and secrets by self-publishing experts Jenn Foster and Melanie Johnson. Are you looking for a publisher? Or not happy with the one you have? This book will teach you the right questions to ask, make sure you get the most royalties and best marketing for your book.

Are you confused about the differences between Self Publishing and Traditional Publishing?  We will lay it all out for you, so you can decide the best way to go for you and your book. Jenn Foster and Melanie Johnson share their expertise in making all their authors #1 bestsellers. This information will not only save you money but will help you make money with your book.

About The Authors:

Jenn Foster:

Jenn Foster is one of today’s national leading online and mobile marketing experts. She is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.A graduate of Utah State University, Jenn is an award-winning web designer, author, and sought-after speaker. She received an Award in Hollywood from the National Academy of Best Selling Authors. Jenn enjoys raising and having fun with her three children, and family.

Additional information about Jenn and her business can be found at:  www.JennFosterSEO.net

Follow Jenn at:
AuthorJennFoster.com/ or Facebook.com/AuthorJennFoster/

Melanie Johnson:

Melanie launched owned and operated 2 independent TV stations in Houston and Dallas Texas: Houston (Channel 51) and Dallas ( Channel  55) Melanie has a background in Media, Marketing, Public Relations and Advertising. She has been in front of, as well as behind the camera. She started her career as a  News Anchor, Producer, Writer, Public Relations, Promotions, Tv ad sales, Programming negotiations an Financial Strategist.  She is the SEO of Charity Auction Consignments. Melanie graciously donates her vacation properties to help raise money for nonprofits. She lives in Houston Texas and originally from Michigan, where she earned the title of Miss Michigan. She is relishing raising her 2 sons, who keep her motivated and young.

Follow Melanie at:
AuthorMelanieJohnson.com/ or Facebook.com/AuthorMelanieJohnson/

Jenn Foster & Melanie Churella Johnson are the co-owners of Elite Online Publishing.

Learn more about Elite Online Publishing and their offerings by clicking the links below.

www.EliteOnlinePublishing.com

YouTube Channel – EliteOnlinePublishing
Podcast- Elite Expert Insider

Elf Shelf Activity & Coloring Books
Elite Journals

Book Writing Fast Pass Course
Zero to Hero Course
Free Course:5 Secrets To Marketing Your Book

Top Book Marketing Budget Tips! How To Get The Most Bang For Your Book Marketing Buck!

Top Book Marketing Budget Tips! How To Get The Most Bang For Your Book Marketing Buck!

“They” say, “you’ve got to spend money to make money,” which is true in book marketing as well. Spending money where it will make the biggest impact on your bottom line though is the key though.

Here are a few guidelines to remember in spending your book marketing budget:

The key is to spend money to make yourself look professional upfront so you don’t have to spend money later fixing your image.

Save up until you can make it a top quality product before you even get it out the door.

Here are three great tips!

1- Cover Design

Even though people say “Don’t’ judge a book by its cover” that’s terrible advice when it comes to publishing books!

Considering the way people browse books online today, no matter great your masterpiece is, we recommend spending the money to have a professional, cover design created.

2-Editing

There’s nothing wrong with using a friend, family member or writers group to give your books a look before you publish.

However, we recommend hiring a professional editor to give your book a thorough scrubbing!

This can be costly — don’t be surprised to get quotes for more than $1,000 — but an experienced, reputable editor can make or break a run fun bestseller status.

One of the best ways to locate an editor is to check the credits of books that you’ve enjoyed to see who your favorite writers turn to for editing

3- Website Optimization

A website is one of the first impressions of your brand and a cornerstone of your author platform. Therefore, if it doesn’t look good and help you build your fan base, it can actually hurt your business.

Spend as much money as is affordable to make it look great and ensure that it provides your fans with an easy way to connect and leaves them with a great experience. If possible, hire an experienced SEO writer to create copy that drives traffic to your site.

Make sure the lead capture tool is easy to use and prominent!

Lastly, make sure your site mobile friendly!

Get Over $1000 in Free Content, Downloads & Great Information Inside These Videos!

Get Over $1000 in Free Content, Downloads & Great Information Inside These Videos!

Our very own Melanie Johnson attended Erik Swanson’s Habitude Warrior Conference in Boston last weekend. While there, she interviewed several of the speakers and many of them gave away either a free book or something you could download for free with during their interview. You can watch these videos, full of great information and freebies, on our YouTube channel. They will give you insights into being a better author, speaker, and salesperson. Melanie really knows how to pull out their expertise during these interviews. While there, she also gained some great insights of her own. Her biggest takeaway was realizing that whether you’re a salesperson or a speaker you can benefit from writing a book. When you are booking a speaking engagement you are usually asked to bring a book to sell or give to the audience. Having your own book can benefit any business person in so many ways! Why sell or give away someone else’s book when you could be selling and sharing yours!

Melanie goes into this more on her Facebook live post here

You can find all the videos on Facebook here

You can also watch the YouTube videos that give you tons of free information and downloads worth over $1,000 here:

Dave Chesson – How to get More Book Sales on Amazon

Dave Chesson – How to get More Book Sales on Amazon

Melanie Johnson & Jenn Foster interview Dave Chesson with Kindlepreneur! Dave Chesson is Founder of Kindlepreneur. Dave Combines his SEO knowledge and website development experience with Kindle Direct Publishing (KDP). Dave teaches us how to get more book sales on Amazon with your Kindle book.

This podcast is about how to write, publish & market your book on Amazon. Best selling authors answer
your questions about becoming a best selling author, how to make money with your book and more.

Watch the PODCAST NOW on Apple Podcast or on Our YouTube Channel.

 

Or visit our PODCAST  right here on our website.

For more information about Dave, visit www.kindlepreneur.com

Read more and listen to the Podcast! 🙂

Watch the PODCAST NOW on Apple Podcast or YouTube below.

Kate Frank – How to Write a Book in a Digital World

Jenn Foster and Melanie Johnson interview Kate Frank. You have a book trapped inside YOU and it is screaming to be let out. You think about what your book would say almost every day. When you look at available books on your subject matter, you know you have something more to add to the current knowledge.

 

Yet you hesitate to venture into the unknown world of book authoring and publishing. You are an expert in your industry, but the business of creating a published book is completely different. You yearn to release your wisdom into the world and watch people and profits grow. You wonder where you would even start. You have an advocate, ghostwriter, rewrite copywriter and publishing connection ready to help make your dreams come true. Meet Kate Frank.  Contact her to help you write your book today.

Email Kate at Kate@KateWritesRight.com.

Watch the PODCAST NOW on Apple Podcast or Stitcher Radio.

Or visit our PODCAST on our website.

 

 

For more information about Kate, visit http://www.authorlegacyresource.com

Read more and listen to the Podcast! 🙂 Watch the PODCAST NOW on Apple Podcast or Stitcher Radio.

Indie Author Day – October 14, 2017

Indie Author Day – October 14, 2017

On October 14, 2017, indie authors across North America will gather at their local libraries to participate in activities like author panels, book readings and signings, writing workshops, presentations from local industry specialists and more. There will also be video workshops available from industry experts.

Here are a few reasons to participate in Indie Author Day:

It recognizes the self-publishing industry, independent authors, and libraries
It’s an opportunity for libraries and authors to connect
It’s a chance to network, discover new friendships, and form business partnerships
Find out if your library has signed up to host an Indie Author Day event and get involved!

For More Information or to register your library:

Homepage

Participate in Indie Author Day:

Author Sign Up

PUBLISH AND PROSPER: HOW WRITING A BOOK CAN BOOST BUSINESS

PUBLISH AND PROSPER: HOW WRITING A BOOK CAN BOOST BUSINESS

 

by Julie Bawden Davis

Writer/Author/Publisher/Speaker, Garden Guides Press

If you get published in your field, you can cement your status as an expert, increase customer respect and, ultimately, grow your business. Here’s how to turn this page.

soon found himself with almost more business and media attention than he could handle.SEPTEMBER 27, 2013 When his book on a groundbreaking way to look at ADD/HD was released in 2000, Dr. Kevin Ross Emery soon found himself with almost more business and media attention than he could handle.

“People began contacting me to see about working with them and their children,” says Ross, author of Managing The Gift: Alternative Approaches for Attention Deficit Disorder