Write, Publish & Market Your Book to Build Your Business & Brand
Melanie Johnson and Jenn Foster talk with Loral Langemeier on Elite Expert Insider Podcast.
Loral Langemeier is the owner of Live Out Loud Corporation. Loral grew Live Out Loud into a multi-million company in only five years. A highly sought-after money management expert, she has appeared in USA Today, The Wall Street Journal and The New York Times, on television at CNN, CNBC and Fox News Channel, and on the web at ABCNews.com, Forbes.com, and BusinessWeek.com. She has appeared as a money expert on The View helping teens grow their fledgling businesses and Dr. Phil, advising families in financial crisis about making more money. Her popular website, www.liveoutloud.com, receives nearly 8,000 hits a day. Read more
The use of videos can greatly enhance your website with video. However, they can be a waste of time if they aren’t added and set up properly. Turn your videos into sales versus frustrations with these easy tips.
First and most obviously, your video should appear prominently on your homepage. However, setting it up to sell takes a few steps. Read more
Here are a few things to consider when creating an effective website. It’s not all about the design. Some of the ugliest websites can be the most effective. The important thing is to make your website user-friendly and leading. Here are a few key questions to ask yourself. Read more
Melanie Johnson and Jenn Foster talk with Brian Williams Owner of Five Star Economy.
Five Star Economy builds, protects and advertises five-star reputations for businesses, so clients can focus on attracting and keeping customers.
Five Star Economy’s proprietary solution includes both software and personalized service that automates reputation marketing for attorneys; doctors; dentists; air conditioning repair companies; plumbers; real estate agents; private schools; restaurants; insurance agencies, CPA firms, salons and more. Read more
When you consider writing a book here a few opportunities beyond book sales. Books open doors to so much more.
A book can take a consulting or coaching business to the next level-
Several of our clients at Elite Online Publishing are coaches or consultants. Once you reach a certain level of success — enough to afford us — a book helps propel them to the next level. A book can take you from having a few clients to building an actual business.
FOR IMMEDIATE RELEASE:
7 Costly Mistakes When Choosing a Publisher: Self Publishing Secrets That Will Save You Thousands by Best Selling Authors Melanie Churella Johnson and Jenn Foster Hit #1 in FIVE Categories on Amazon.com Read more
Melanie Johnson and Jenn Foster talk with Allyson Chavez
How does a book attract the attention you desire?
Book’s are great attention getters and can be used as multi-purpose marketing tools. They possess unique abilities to create attention to generate sales, increase visibility, create word of mouth advertising or demonstrate knowledge to increase credibility.
Instant Your Credibility – Become and Authority
Books are an incredible step up from a simple business card. People will throw away a business card, but not a book. It shows that you are a wealth of knowledge and valuable resource for your clients. With so many ways to get attention, how do you stand out? Writing and publishing a book is one of the best ways to get attention. It separates you from the crowd since it’s under-utilized by entrepreneurs.
You can’t easily fake your way into writing a good book so you do risk being judged. You either know you’re business or you don’t. A book shows you can commit to project and follow through. It shows you get things done. things that are hard and prestigious and require a lot of skills.
Being judged can seem risky, but that’s why you get so much credit for a good book. A book requires a lot of work and shows that you’re willing to put yourself out there. It shows confidence in yourself and your knowledge. Not many people are willing to risk being judged.
Our company can assist you in creating a book that leaves a great impression. If you don’t know what you’re talking about, you can’t just throw something together, call it a book, and expect to benefit. You have to write a good book to gain credibility. To establish yourself as an authority on a subject, others must find your book interesting and valuable.
Raise Your Visibility – Get Media Coverage –
Experts write books. Commentators write blog posts. When the media wants a comment on something they go to the experts, right? Media coverage is much easier to come by with a book to your name. Having a new book is a requirement to speak in lecture halls or gain entry to television studios and boardrooms. It can also get you into special events or simply on people’s minds. If you want visibility in your field and media coverage, being an expert is key. The pathway to unlock those doors is through writing a book. The Press Release of your new number one bestseller will turn heads and get you noticed.
Help People Find You –
Amazon is one of the top overall internet search engines. It ranks up there with Google and YouTube. It is the top search engine for products which is an even more relevant measure to an entrepreneur. A study back in 2015 showed the 44% of people start their search for a product on Amazon. Google, Bing, and others were only ranking at 34% together. You want to be on Amazon where people are looking for your product. A book will get you there.
When people look for buying information, they turn to experts or authorities. This means they would literally be looking for you, that is if you wrote the book on that subject. Wouldn’t it be great to have people looking for you? A great book brings people to you and tells them exactly who you are. It even shows them how you can help them. It’s the best marketing tool you could ever use both build your brand and attract clients.
Get People Talking about you –
Word of mouth is still the best form of marketing. People are more likely to follow the advice or suggestion of a someone they know and trust. A book enables word of mouth better than almost any other tool. This is because it puts your story into people’s minds which then comes out of their mouth in your words. When people talk about you, they’re literally just saying what you want them to say. A good book causes people to repeat your terms, phrases, and ideas to other people. If you can picture that conversation naturally happening between two people, then you can simply write your book with the intention to create that conversation. You can literally create conversations about you and your business that sound as if you were there explaining your business. Help people talk about you in a way that leads clients, in need, to your door.
A properly written book can do all of this and so much more.
If you have questions feel free to reach out or leave a comment below.
We are here for you.
Books are amazing sales tools!
Here we’ll touch on three ways to make money from writing a book. However, there are literally hundreds!
1. A book can draw in clients –
This work especially well with B2B services, like marketing or advertising, a book is a huge asset in drawing and closing clients. In her past life with her an online marketing, company, Jenn used her books to draw in and close clients. When she walked into a room to pitch a CMO, she would bring copies of her book with her to reinforce all the points she makes. It’s 10 times better than a brochure or anything else you could leave.