Increase Your Clicks With Video Done Right

Increase Your Clicks With Video Done Right

The use of videos can greatly enhance your website with video. However, they can be a waste of time if they aren’t added and set up properly. Turn your videos into sales versus frustrations with these easy tips.

First and most obviously, your video should appear prominently on your homepage. However, setting it up to sell takes a few steps. Read more

Top Women Owned Business – Lisa Holmes

Top Women Owned Business – Lisa Holmes

Jenn Foster and Melanie Johnson interview women business owner Lisa Holmes.  Lisa has been in the advertising agency world for over 25 years. Lisa Holmes has been named one of Utah’s  Top 25 Women-Owned Business owners. Presenter and workshop leader at professional association meetings and conferences. Teaches healthcare marketing at a university level. Regional Marketing Director, Western Institute of Neuropsychiatry; Account Coordinator, Account Executive, Account Supervisor, Vice President, President and Chief Executive Officer, Holmes & Co.

Read more

Charles Byrd – Organizing For A Productive New Year

Charles Byrd – Organizing For A Productive New Year
Melanie Johnson and Jenn Foster interview Charles Byrd about Productivity for small business owners.

Check out Evernote! Charles offers a unique blend of professional and organizational skills spanning the following areas:

Online Education – Charles courses have reached over 500k people in 2016 and are on track to reaching 1mm people in 2017.  He specializes in productivity and joint venture partnerships running live workshops, product launches, program management, marketing, and technology.

As a productivity expert, Charles coaches CEOs and entrepreneurs how to “Kill the Chaos” of information overload.  He is a lifelong learner and has a passion for helping others through his designed solutions.

He discovers and utilizes the latest technologies quickly.  He is an innovative leader who is fun and easy to work with.  He brings energy into a room while consistently delivering on substantial undertakings.  He is creative, insightful and highly collaborative.

Learn more about Charles by clicking on any of the links below:

CharlesByrd.com

 Facebook.com/Charles Byrd

 Facebook.com/thebyrdword

Watch the PODCAST NOW on YouTube below
or to access more like this one, visit  Our YouTube Channel
or the PODCASTS  here on our website.

Access the PODCAST NOW on Apple Podcast 

How to Make Money With Digital Products – Daniel Hall

How to Make Money With Digital Products – Daniel Hall
Melanie Johnson and Jenn Foster interview Daniel Hall

Daniel Hall is just like you. Until he accidentally learned about cruise ship enrichment programs he had no idea that you could cruise free by giving onboard presentations or leading activities.

Fortunately, he learned the secrets of being approved by the cruise lines to cruise free. In fact, he was taking so many free cruises that friends and colleagues began to ask how he was able to do it. Because he was spending so much time explaining the process he finally decided to write it down. Eventually, that effort would become the critically acclaimed program “Speak on Cruise Ships”

In addition to cruise speaking, Daniel has a wide array of interests, talents, and achievements. For example, he holds degrees and licenses in both law and nursing, having graduated from Texas Tech University, School of Law and the University of Texas at El Paso, College of Nursing.

Currently, Daniel earns his living as a marketing consultant, copywriting, speaking and running multiple online businesses which include:

Marketing of You Mentorship Program – Try Daniel’s Program for a Limited Time FREE – http://www.marketingofyou.com

 

Learn more about Daniel by clicking on any of the links below:

DanielHall.name

 Facebook.com/DanieljHall

Watch the PODCAST NOW on YouTube below
or to access more like this one, visit  Our YouTube Channel
or the PODCASTS  here on our website.

Access the PODCAST NOW on Apple Podcast 

>

Get Over $1000 in Free Content, Downloads & Great Information Inside These Videos!

Get Over $1000 in Free Content, Downloads & Great Information Inside These Videos!

Our very own Melanie Johnson attended Erik Swanson’s Habitude Warrior Conference in Boston last weekend. While there, she interviewed several of the speakers and many of them gave away either a free book or something you could download for free with during their interview. You can watch these videos, full of great information and freebies, on our YouTube channel. They will give you insights into being a better author, speaker, and salesperson. Melanie really knows how to pull out their expertise during these interviews. While there, she also gained some great insights of her own. Her biggest takeaway was realizing that whether you’re a salesperson or a speaker you can benefit from writing a book. When you are booking a speaking engagement you are usually asked to bring a book to sell or give to the audience. Having your own book can benefit any business person in so many ways! Why sell or give away someone else’s book when you could be selling and sharing yours!

Melanie goes into this more on her Facebook live post here

You can find all the videos on Facebook here

You can also watch the YouTube videos that give you tons of free information and downloads worth over $1,000 here:

Top 5 Social Media Faux Pas

Top 5 Social Media Faux Pas

Everyone covers things you SHOULD do on social media, so let’s go over some basic things you should never do, especially when clients follow you.

1)   Don’t argue with followers. At some point, it’s likely that someone will post a negative review or comment about your company, whether it’s on your profile, or on a social review site like Yelp. Some people will have genuine concerns, while some people will just be trolls. In both cases, it’s best not to argue about the incident listed in the complaint. It’s not productive, and it doesn’t make you look good to be arguing publicly. Worse, it just antagonizes trolls.  Instead, post a genuine response apologizing for any disappointment, or offense, and ask the complainant to call your office so you “can get to the bottom of the matter”. Then you can discuss the issue privately. This will usually stop those looking to stir up trouble.

2)   Don’t just promote yourself. Unless you genuinely have something to offer (such as new course, blog or article), don’t just constantly promote your site. After all, people will get bored and unfollow you if all they see if “Need the best accountant in town? Call John Doe today!” Don’t get me wrong: there’s nothing wrong with announcing or giving away your new book, or posting a press release about your New Best Seller. Your followers do want to share in your good news, and those posts tend to get likes because people are genuinely happy for you. But, that falls more under the category of sharing good things from your life, versus blatant self-promotion. Instead, focus on sharing things that will either help your followers (such as a weekly tip), or posts from your life. If you need some ideas, check out this podcast or we are happy to assist you with our marketing services.

3)   Don’t ignore customer posts. One of the biggest mistakes I see is people making their profiles a one-way street. If you ignore clients who are commenting on your posts, messaging you, or otherwise interacting with your page, it comes across as bad customer service. Even a simple “Thank you!” when someone says they like your service is a great place to start. After all, social media is social, so if you wouldn’t ignore someone’s response in an in-person conversation, don’t ignore it on social media.

4)   Don’t over- or under-post. Posting only once a week can be just as bad as posting five times a day. EdgeRank gives fresher content a higher score, so posting only once or twice a week limits the number of people who see your posts. However, posting every hour comes across as spam, especially if all your content is very similar. A good general rule is to aim to post once a day, and definitely no more than three times a day. Of course, these things can be subjective, so if you want to try posting a little more often (or a little less) and see if it affects engagement, you can use Facebook Insights and bit.ly to help you find out.

5)   Don’t spread yourself too thin. While having a presence on social media is imperative in this day and age, don’t commit to more profiles than you can manage. While you can use many posts across multiple platforms, some do require different character counts, or different elements such as images. If you’ve created profiles on Facebook, Twitter, Tumblr, YouTube, Google+, Pinterest, LinkedIn, and Instagram, make sure you have time to use them, or delete the ones you don’t have time for. Just having the profiles isn’t enough.

If someone Google’s you, these profiles should show up high in your search rankings. If half of the accounts are inactive, that doesn’t look very good. Not maintaining profiles will also cause whatever followers you do have to unfollow you. It would be better to pick the one’s that are the best fit for your business, and focus on those.

If you still have any questions about what you can do to improve your social media presence, get in touch today!

Information Credit to Lindsey Dicks of Celebrity Sites

Related Post

Erik Swanson Hits Five-Time #1 Amazon Best-Seller List

Erik Swanson Hits Five-Time #1 Amazon Best-Seller List

Erik Swanson Hits Five-Time #1 Amazon Best-Seller List with his book “Sales Habitude Warriors – Sales Strategies that Lead to YES!”

 

FOR IMMEDIATE RELEASE
International Keynote Speaker, Author & Social Media Expert, Erik Swanson, recently hit the best-seller list on Amazon.com for the FIFTH time this year with his book “Sales Habitude Warriors – Sales Strategies that Lead to YES!”

Dallas, Texas – Monday, September 25, 2017 – Best-Selling Author and Speaker Erik Swanson hit #1 in three separate Amazon Categories with his book, “Sales Habitude Warriors – Sales Strategies that Lead to YES!” which was released September 19, 2017, by Amazon.com – the nation’s #1 place to buy books.

On the day of release, “Sales Habitude Warriors – Sales Strategies that Lead to YES!” hit best-seller status in the following three Amazon categories: Mentoring & Coaching, Small Business, and Online Advertising.
Learn the habits known to successful entrepreneurs and business leaders, and how to use them. Sales Habitude Warrior techniques help you breakthrough the sales ceiling and understand how sales are really made. Create money-making habits and learn how to keep them. Create a new awareness for Salespeople looking to have a roadmap and a system. Get a sales breakthrough and become a selling machine with the sales habits in this book.
About the Author:
Erik Swanson has delivered over 6000 motivational presentations at conferences and meetings worldwide. As an award winning International Keynote Speaker, Best-Selling Author & Attitude Coach, Erik Swanson is in great demand! Speaking on average to more than one million people per year, he is both versatile in his approach and effective in a wide array of training topics.


Nicknamed “MR. AWESOME,” you can easily find Erik sharing stages with some of the most talented and famous speakers of the world, such as Brian Tracy, Nasa’s Performance Coach Dr. Denis Waitley, from the book/movie ‘The Secret,’ Bob Proctor, Jack Canfield, John Assaraf, & Millionaire Maker Loral Langemeier, Co-Author of ‘Rich Dad Poor Dad’ Sharon Lechter, among many others! Mr. Swanson has created and developed the super popular Habitude Warrior Conference which has a 2-year waiting list and includes over 33 top named speakers, all in a ‘ted talk’ style event which has quickly climbed as one of the top 10 events not to miss in the United States!
After his first successful release, Erik Swanson was recognized by The Elite Institute of Best-Selling Authors, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, please go to:
www.SalesHabitudeWarriors.com
To learn more about Erik Swanson, please visit:
www.SpeakerErik.com or Facebook.com/SpeakerErik/

About Elite Online Publishing:
Elite Online Publishing is the brand building publisher – write, sell, and market your book online. Elite Online Publishing helps busy entrepreneurs, business leaders, and professionals create, publish, and market their book, to build their business and brand. They are passionate about future authors sharing their stories, knowledge, and expertise to help others. Educate, inspire and motivate others by telling your story.
If you’d like to learn more about Elite Online Publishing or to see if we’re a good fit for your book project, please visit EliteOnlinePublishing.com/contact

Erik Swanson

Save

Save

Erik Swanson Achieves Three-Time #1 Best-Selling Author This Year

Erik Swanson Achieves Three-Time #1 Best-Selling Author This Year

FOR IMMEDIATE RELEASE

Erik Swanson Hits #1 Amazon Best-Seller List with his book “Secret Habitude Warriors.”
International Keynote Speaker, Author & Social Media Expert, Erik Swanson, recently hit FOUR Amazon.com best-seller lists with his book “Secret Habitude Warriors.”
Dallas, Texas – Thursday, June 15, 2017 – Best-Selling Author and Speaker Erik Swanson hit #1 in 5 separate Amazon Categories with his book, “Secret Habitude Warriors,” which was released June 12, 2017, by Amazon.com – the nation’s #1 place to buy books.

On the day of release, “Secret Habitude Warriors” hit best-seller status in four Amazon.com Categories. The book reached #1 best-seller status in the following four Amazon categories: Marketing & Sales Advertising, Marketing for Small Business, Educational Workbooks and Online Advertising.

Erik Swanson has delivered over 6000 motivational presentations at conferences and meetings worldwide. As an award winning International Keynote Speaker, Best-Selling Author & Attitude Coach, Erik Swanson is in great demand! Speaking on average to more than one million people per year, he is both versatile in his approach and effective in a wide array of training topics.

Nicknamed “MR. AWESOME,” you can easily find Erik sharing stages with some of the most talented and famous speakers of the world, such as Brian Tracy, Nasa’s Performance Coach Dr. Denis Waitley, from the book/movie ‘The Secret,’ Bob Proctor, Jack Canfield, John Assaraf, & Millionaire Maker Loral Langemeier, Co-Author of ‘Rich Dad Poor Dad’ Sharon Lechter, among many others! Mr. Swanson has created and developed the super popular Habitude Warrior Conference which has a 2-year waiting list and includes over 33 top named speakers, all in a ‘ted talk’ style event which has quickly climbed as one of the top 10 events not to miss in the United States!
After his first successful release, Erik Swanson was recognized by The Elite Institute of Best-Selling Authors, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, please go to www.secrethabitudewarriors.com
To learn more about Erik Swanson, please visit www.SpeakerErik.com

About Elite Online Publishing:
Elite Online Publishing is the brand building publisher – write, sell, and market your book online. Elite Online Publishing helps busy entrepreneurs, business leaders, and professionals create, publish, and market their book, to build their business and brand. They are passionate about future authors sharing their stories, knowledge, and expertise to help others. Educate, inspire and motivate others by telling your story.
If you’d like to learn more about Elite Online Publishing or to see if we’re a good fit for your book project, please visit EliteOnlinePublishing.com/contact

Erik Swanson Achieves Two-Time #1 Best-Selling Author This Year

Erik Swanson Achieves Two-Time #1 Best-Selling Author This Year

FOR IMMEDIATE RELEASE

Erik Swanson Hits #1 Amazon Best-Seller List with his book “Crush and Dominate.”
International Keynote Speaker, Author & Social Media Expert, Erik Swanson, recently hit 3 separate Amazon.com best-seller lists with the book “Crush and Dominate.”
Dallas, Texas – Friday April 21, 2017 – Best-Selling Author and Speaker Erik Swanson hit #1 in 3 separate Amazon Categories with his book, “Crush and Dominate,” which was released April 21, 2017, by Amazon.com – the nation’s #1 place to buy books.
On the day of release, “Crush and Dominate” hit best-seller status in three Amazon.com Categories. The book reached #1 best-seller status in the following three Amazon categories: Marketing for Small Business, Small Business Advertising and Education Workbooks. This marks his second best-seller in just two short months!

Erik Swanson has delivered over 6000 motivational presentations at conferences and meetings worldwide. As an award winning International Keynote Speaker, Best-Selling Author & Attitude Coach, Erik Swanson is in great demand! Speaking on average to more than one million people per year, he is both versatile in his approach and effective in a wide array of training topics.
Nicknamed “MR. AWESOME,” you can easily find Erik sharing stages with some of the most talented and famous speakers of the world, such as Brian Tracy, Nasa’s Performance Coach Dr. Denis Waitley, from the book/movie ‘The Secret,’ Bob Proctor, Jack Canfield, John Assaraf, & Millionaire Maker Loral Langemeier, Co-Author of ‘Rich Dad Poor Dad’ Sharon Lechter, among many others! Mr. Swanson has created and developed the super popular Habitude Warrior Conference which has a 2-year waiting list and includes over 33 top named speakers, all in a ‘ted talk’ style event which has quickly climbed as one of the top 10 events not to miss in the United States!
Due to his success, Erik Swanson has been recognized by The Elite Institute of Best-Selling Authors, an organization that honors authors from many of the leading independent best-seller lists.
To order a copy of the book, please go to https://www.habitudewarrior.com/crush-and-dominate
To learn more about Erik Swanson, please visit www.SpeakerErik.com
About Elite Online Publishing:
Elite Online Publishing is the brand building publisher – write, sell, and market your book online. Elite Online Publishing helps busy entrepreneurs, business leaders, and professionals create, publish, and market their book, to build their business and brand. They are passionate about future authors sharing their stories, knowledge, and expertise to help others. Educate, inspire and motivate others by telling your story.
If you’d like to learn more about Elite Online Publishing or to see if we’re a good fit for your book project, please visit http://www.EliteOnlinePublishing.com/contact

Erik Swanson, Crush and Dominate

Save

Save

How to Sell Books When You Don’t Have an Audience

How to Sell Books When You Don’t Have an Audience

How to Sell Books When You Don’t Have an Audience

By August 11, 20160 CommentsRead More →

how to sell books when you don't have an audienceGetting ready to publish and promote your book can be incredibly overwhelming the first time around (and the second, third and even 20th time!).

After getting your book published, the greatest challenge all authors face is attracting buyers. This job is made even more difficult if you don’t yet have an audience (AKA “platform”). But that doesn’t mean you should just sit back. There are plenty of ways you can build momentum for book sales.

Contact Bloggers

Start building a list of bloggers who reach your target audience. For example, if you’ve authored a book on parenting, make a list of every blog that also covers parenting topics. Next, check to see if they publish book reviews. If so, submit yours for consideration. If not, look for their submission guidelines and contribute guest articles for the site. You could also contact the blog owner and offer to host a contest to give away a few copies of your book.

Reaching out to established bloggers is one of the best ways to get out in front of your audience quickly. Bloggers can have tremendous influence with their readers, so leverage their audience to find your own!

Hint: For Google searches, try these combinations (change “parenting” to your genre):

“parenting book review”

“parenting blog”

“parenting advice”

“call for guest posts parenting”

Internet Radio and Podcasts

I’ve always been a fan or internet radio shows and podcasts. There are all kinds of shows that reach a niche audience, and they all need guests! You can search through shows on iTunes and BlogTalkRadio.com. Locate the show website and look for pitching guidelines.

This can be a time consuming task, so if you’d like a shortcut, we offer lists of internet radio shows and podcasts here.

Generate Book Reviews

The main goal should be to get people talking about your book, and that means that you need to get copies of your book into as many hands as possible. It’s also important to generate reviews on Amazon because that not only has a positive impact on how Amazon displays your book, but it also influences potential buyers.

My favorite way to start generating book reviews is to contact existing Amazon book reviewers—the people who have reviewed similar books in your genre. Every Amazon reviewer has a public profile. Simply click on their name and you will be taken to it, where many list their email address and website.

Next, send an email that says you noticed that the reviewer enjoyed XYZ book, and would she like to receive a review copy of your book? Nine times out of ten, you’ll get a solid yes. As a bonus, many of these reviewers also host their own blogs and websites where they may also post your review.

Note that you need to be prepared to send either a hard copy or digital copy of your book. Be willing and able to send both.

 

Industry Publications

If you’ve ever walked into a Barnes and Noble, you’ve probably noticed that there is usually an entire wall dedicated to magazines. Many of them are smaller, niche publications—and they want your articles. Check their websites for submission guidelines or simply send an email to the editor with the body of an article pasted into the email, along with a simple note like this:

Dear Ed Editor,

Below please find an article I wrote about ten ways to grow plants in the winter. Would you be interested in publishing this in Gardeners Monthly Magazine?

Thanks for your consideration,

Annie Author

Be sure to include your bio at the end of the article—a short paragraph about you and your book, along with a link to your website.

Trade Associations

Whatever the theme is for your book, whether it’s about overcoming an illness or how to build tree houses, there is likely a trade association that is interested in your expertise. You can search google for associations, and also check out this directory of associations.

Check association websites for article submission guidelines. Most associations publish a newsletter or magazine, either in print or digital format. Many also host blogs. Become a regular contributor and you can reach lots of potential readers. And some associations list recommended books so be sure to submit yours for consideration.

Professional Speaking

While you research trade associations, keep in mind that you can also become a speaker at association meetings and annual conferences, or even offer to conduct a webinar or teleseminar remotely. In addition to associations, you can speak at schools, service organizations, chambers of commerce and Meetup groups.

Speakers tend to sell a lot of books at the back of the room, so this can be a worthwhile endeavor if you have the time and you enjoy speaking.

While you’re making all of these efforts to build exposure for your book, be sure that you’re also building your audience at the same time. Have a mailing list sign-up box on your website, update your blog regularly, and get engaged with at least one or two social media platforms. When you take these steps, it will get easier to promote your books with time.

See original post here: http://nonfictionauthorsassociation.com/how-to-sell-books-when-you-dont-have-an-audience/