Top 5 Social Media Faux Pas

Top 5 Social Media Faux Pas

Everyone covers things you SHOULD do on social media, so let’s go over some basic things you should never do, especially when clients follow you.

1)   Don’t argue with followers. At some point, it’s likely that someone will post a negative review or comment about your company, whether it’s on your profile, or on a social review site like Yelp. Some people will have genuine concerns, while some people will just be trolls. In both cases, it’s best not to argue about the incident listed in the complaint. It’s not productive, and it doesn’t make you look good to be arguing publicly. Worse, it just antagonizes trolls.  Instead, post a genuine response apologizing for any disappointment, or offense, and ask the complainant to call your office so you “can get to the bottom of the matter”. Then you can discuss the issue privately. This will usually stop those looking to stir up trouble.

2)   Don’t just promote yourself. Unless you genuinely have something to offer (such as new course, blog or article), don’t just constantly promote your site. After all, people will get bored and unfollow you if all they see if “Need the best accountant in town? Call John Doe today!” Don’t get me wrong: there’s nothing wrong with announcing or giving away your new book, or posting a press release about your New Best Seller. Your followers do want to share in your good news, and those posts tend to get likes because people are genuinely happy for you. But, that falls more under the category of sharing good things from your life, versus blatant self-promotion. Instead, focus on sharing things that will either help your followers (such as a weekly tip), or posts from your life. If you need some ideas, check out this podcast or we are happy to assist you with our marketing services.

3)   Don’t ignore customer posts. One of the biggest mistakes I see is people making their profiles a one-way street. If you ignore clients who are commenting on your posts, messaging you, or otherwise interacting with your page, it comes across as bad customer service. Even a simple “Thank you!” when someone says they like your service is a great place to start. After all, social media is social, so if you wouldn’t ignore someone’s response in an in-person conversation, don’t ignore it on social media.

4)   Don’t over- or under-post. Posting only once a week can be just as bad as posting five times a day. EdgeRank gives fresher content a higher score, so posting only once or twice a week limits the number of people who see your posts. However, posting every hour comes across as spam, especially if all your content is very similar. A good general rule is to aim to post once a day, and definitely no more than three times a day. Of course, these things can be subjective, so if you want to try posting a little more often (or a little less) and see if it affects engagement, you can use Facebook Insights and bit.ly to help you find out.

5)   Don’t spread yourself too thin. While having a presence on social media is imperative in this day and age, don’t commit to more profiles than you can manage. While you can use many posts across multiple platforms, some do require different character counts, or different elements such as images. If you’ve created profiles on Facebook, Twitter, Tumblr, YouTube, Google+, Pinterest, LinkedIn, and Instagram, make sure you have time to use them, or delete the ones you don’t have time for. Just having the profiles isn’t enough.

If someone Google’s you, these profiles should show up high in your search rankings. If half of the accounts are inactive, that doesn’t look very good. Not maintaining profiles will also cause whatever followers you do have to unfollow you. It would be better to pick the one’s that are the best fit for your business, and focus on those.

If you still have any questions about what you can do to improve your social media presence, get in touch today!

Information Credit to Lindsey Dicks of Celebrity Sites

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Erik Swanson Hits Five-Time #1 Amazon Best-Seller List

Erik Swanson Hits Five-Time #1 Amazon Best-Seller List

Erik Swanson Hits Five-Time #1 Amazon Best-Seller List with his book “Sales Habitude Warriors – Sales Strategies that Lead to YES!”

 

FOR IMMEDIATE RELEASE
International Keynote Speaker, Author & Social Media Expert, Erik Swanson, recently hit the best-seller list on Amazon.com for the FIFTH time this year with his book “Sales Habitude Warriors – Sales Strategies that Lead to YES!”

Dallas, Texas – Monday, September 25, 2017 – Best-Selling Author and Speaker Erik Swanson hit #1 in three separate Amazon Categories with his book, “Sales Habitude Warriors – Sales Strategies that Lead to YES!” which was released September 19, 2017, by Amazon.com – the nation’s #1 place to buy books.

On the day of release, “Sales Habitude Warriors – Sales Strategies that Lead to YES!” hit best-seller status in the following three Amazon categories: Mentoring & Coaching, Small Business, and Online Advertising.
Learn the habits known to successful entrepreneurs and business leaders, and how to use them. Sales Habitude Warrior techniques help you breakthrough the sales ceiling and understand how sales are really made. Create money-making habits and learn how to keep them. Create a new awareness for Salespeople looking to have a roadmap and a system. Get a sales breakthrough and become a selling machine with the sales habits in this book.
About the Author:
Erik Swanson has delivered over 6000 motivational presentations at conferences and meetings worldwide. As an award winning International Keynote Speaker, Best-Selling Author & Attitude Coach, Erik Swanson is in great demand! Speaking on average to more than one million people per year, he is both versatile in his approach and effective in a wide array of training topics.


Nicknamed “MR. AWESOME,” you can easily find Erik sharing stages with some of the most talented and famous speakers of the world, such as Brian Tracy, Nasa’s Performance Coach Dr. Denis Waitley, from the book/movie ‘The Secret,’ Bob Proctor, Jack Canfield, John Assaraf, & Millionaire Maker Loral Langemeier, Co-Author of ‘Rich Dad Poor Dad’ Sharon Lechter, among many others! Mr. Swanson has created and developed the super popular Habitude Warrior Conference which has a 2-year waiting list and includes over 33 top named speakers, all in a ‘ted talk’ style event which has quickly climbed as one of the top 10 events not to miss in the United States!
After his first successful release, Erik Swanson was recognized by The Elite Institute of Best-Selling Authors, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, please go to:
www.SalesHabitudeWarriors.com
To learn more about Erik Swanson, please visit:
www.SpeakerErik.com or Facebook.com/SpeakerErik/

About Elite Online Publishing:
Elite Online Publishing is the brand building publisher – write, sell, and market your book online. Elite Online Publishing helps busy entrepreneurs, business leaders, and professionals create, publish, and market their book, to build their business and brand. They are passionate about future authors sharing their stories, knowledge, and expertise to help others. Educate, inspire and motivate others by telling your story.
If you’d like to learn more about Elite Online Publishing or to see if we’re a good fit for your book project, please visit EliteOnlinePublishing.com/contact

Erik Swanson

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