Grow Your Client Base And Increase Sales With A Book

Grow Your Client Base And Increase Sales With A Book

Books are amazing sales tools!

Here we’ll touch on three ways to make money from writing a book. However, there are literally hundreds!  

1. A book can draw in clients –

This work especially well with B2B services, like marketing or advertising, a book is a huge asset in drawing and closing clients. In her past life with her an online marketing, company, Jenn used her books to draw in and close clients. When she walked into a room to pitch a CMO, she would bring copies of her book with her to reinforce all the points she makes. It’s 10 times better than a brochure or anything else you could leave.

Read more

How to Make Money With Digital Products – Daniel Hall

How to Make Money With Digital Products – Daniel Hall
Melanie Johnson and Jenn Foster interview Daniel Hall

Daniel Hall is just like you. Until he accidentally learned about cruise ship enrichment programs he had no idea that you could cruise free by giving onboard presentations or leading activities.

Fortunately, he learned the secrets of being approved by the cruise lines to cruise free. In fact, he was taking so many free cruises that friends and colleagues began to ask how he was able to do it. Because he was spending so much time explaining the process he finally decided to write it down. Eventually, that effort would become the critically acclaimed program “Speak on Cruise Ships”

In addition to cruise speaking, Daniel has a wide array of interests, talents, and achievements. For example, he holds degrees and licenses in both law and nursing, having graduated from Texas Tech University, School of Law and the University of Texas at El Paso, College of Nursing.

Currently, Daniel earns his living as a marketing consultant, copywriting, speaking and running multiple online businesses which include:

Marketing of You Mentorship Program – Try Daniel’s Program for a Limited Time FREE – http://www.marketingofyou.com

 

Learn more about Daniel by clicking on any of the links below:

DanielHall.name

 Facebook.com/DanieljHall

Watch the PODCAST NOW on YouTube below
or to access more like this one, visit  Our YouTube Channel
or the PODCASTS  here on our website.

Access the PODCAST NOW on Apple Podcast 

>

Self Publishing Secrets That Will Save You Thousands

Self Publishing Secrets That Will Save You Thousands

FOR IMMEDIATE RELEASE:

7 Costly Mistakes When Choosing a Publisher: Self Publishing Secrets That Will Save You Thousands by Best Selling Authors Melanie Churella Johnson and Jenn Foster Hit #1 in FIVE Categories on Amazon.com

Salt Lake City, UT- Friday, December 15, 2017 Melanie Churella Johnson and Jenn Foster of Elite Online Publishing release another #1 Bestseller on Amazon.com.

On the day of release, his book started its upward movement towards best-seller status on Amazon.com and reached #1 best-seller status in FIVE categories including, Editing Writing Reference.

Avoid major publishing mistakes by reading the tips and secrets by self-publishing experts Jenn Foster and Melanie Johnson. Are you looking for a publisher? Or not happy with the one you have? This book will teach you the right questions to ask, make sure you get the most royalties and best marketing for your book.

Are you confused about the differences between Self Publishing and Traditional Publishing?  We will lay it all out for you, so you can decide the best way to go for you and your book. Jenn Foster and Melanie Johnson share their expertise in making all their authors #1 bestsellers. This information will not only save you money but will help you make money with your book.

About The Authors:

Jenn Foster:

Jenn Foster is one of today’s national leading online and mobile marketing experts. She is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.A graduate of Utah State University, Jenn is an award-winning web designer, author, and sought-after speaker. She received an Award in Hollywood from the National Academy of Best Selling Authors. Jenn enjoys raising and having fun with her three children, and family.

Additional information about Jenn and her business can be found at:  www.JennFosterSEO.net

Follow Jenn at:
AuthorJennFoster.com/ or Facebook.com/AuthorJennFoster/

Melanie Johnson:

Melanie launched owned and operated 2 independent TV stations in Houston and Dallas Texas: Houston (Channel 51) and Dallas ( Channel  55) Melanie has a background in Media, Marketing, Public Relations and Advertising. She has been in front of, as well as behind the camera. She started her career as a  News Anchor, Producer, Writer, Public Relations, Promotions, Tv ad sales, Programming negotiations an Financial Strategist.  She is the SEO of Charity Auction Consignments. Melanie graciously donates her vacation properties to help raise money for nonprofits. She lives in Houston Texas and originally from Michigan, where she earned the title of Miss Michigan. She is relishing raising her 2 sons, who keep her motivated and young.

Follow Melanie at:
AuthorMelanieJohnson.com/ or Facebook.com/AuthorMelanieJohnson/

Jenn Foster & Melanie Churella Johnson are the co-owners of Elite Online Publishing.

Learn more about Elite Online Publishing and their offerings by clicking the links below.

www.EliteOnlinePublishing.com

YouTube Channel – EliteOnlinePublishing
Podcast- Elite Expert Insider

Elf Shelf Activity & Coloring Books
Elite Journals

Book Writing Fast Pass Course
Zero to Hero Course
Free Course:5 Secrets To Marketing Your Book

Top Book Marketing Budget Tips! How To Get The Most Bang For Your Book Marketing Buck!

Top Book Marketing Budget Tips! How To Get The Most Bang For Your Book Marketing Buck!

“They” say, “you’ve got to spend money to make money,” which is true in book marketing as well. Spending money where it will make the biggest impact on your bottom line though is the key though.

Here are a few guidelines to remember in spending your book marketing budget:

The key is to spend money to make yourself look professional upfront so you don’t have to spend money later fixing your image.

Save up until you can make it a top quality product before you even get it out the door.

Here are three great tips!

1- Cover Design

Even though people say “Don’t’ judge a book by its cover” that’s terrible advice when it comes to publishing books!

Considering the way people browse books online today, no matter great your masterpiece is, we recommend spending the money to have a professional, cover design created.

2-Editing

There’s nothing wrong with using a friend, family member or writers group to give your books a look before you publish.

However, we recommend hiring a professional editor to give your book a thorough scrubbing!

This can be costly — don’t be surprised to get quotes for more than $1,000 — but an experienced, reputable editor can make or break a run fun bestseller status.

One of the best ways to locate an editor is to check the credits of books that you’ve enjoyed to see who your favorite writers turn to for editing

3- Website Optimization

A website is one of the first impressions of your brand and a cornerstone of your author platform. Therefore, if it doesn’t look good and help you build your fan base, it can actually hurt your business.

Spend as much money as is affordable to make it look great and ensure that it provides your fans with an easy way to connect and leaves them with a great experience. If possible, hire an experienced SEO writer to create copy that drives traffic to your site.

Make sure the lead capture tool is easy to use and prominent!

Lastly, make sure your site mobile friendly!

Dave Chesson – How to get More Book Sales on Amazon

Dave Chesson – How to get More Book Sales on Amazon

Melanie Johnson & Jenn Foster interview Dave Chesson with Kindlepreneur! Dave Chesson is Founder of Kindlepreneur. Dave Combines his SEO knowledge and website development experience with Kindle Direct Publishing (KDP). Dave teaches us how to get more book sales on Amazon with your Kindle book.

This podcast is about how to write, publish & market your book on Amazon. Best selling authors answer
your questions about becoming a best selling author, how to make money with your book and more.

Watch the PODCAST NOW on Apple Podcast or on Our YouTube Channel.

 

Or visit our PODCAST  right here on our website.

For more information about Dave, visit www.kindlepreneur.com

Read more and listen to the Podcast! 🙂

Watch the PODCAST NOW on Apple Podcast or YouTube below.

How to Autograph Books: Book Signing Tips for New Authors

How to Autograph Books: Book Signing Tips for New Authors

original post here: http://authoritypublishing.com/book-marketing/how-to-autograph-books/

Recently a new author asked me how she should handle autographing her books. It took me back to when I had published my first book, remembering how awkward it felt to sign copies. I also thought about my first business—a bookstore—where we flipped through used books in search of autographs (the equivalent of a literary jackpot!). Some were short and sweet with just a name, while others had more personal inscriptions.

Here are some simple tips to help you prepare to autograph your books!

1. Decide where to sign.

I like to sign my books on the title page, which is where most books are autographed, though you can also sign the inside cover. In some cases, you may want to sign the front cover, though this is rare and would probably only be appropriate for a coffee table book or something that will be on display.

2. Personalize your message.

In most cases people want the book inscribed to them personally, though sometimes it’s intended as a gift so be sure to ask, “Should I sign this to you?” Use their first name and always ask for the spellingsince even common names can have unusual spellings.

If you have time, try to personalize your message in some way: “It was great meeting you at the XYZ conference” or “I enjoyed learning about your business…”

3. Choose a signature phrase.

Ideally you should have one to three phrases that you write each time you sign a book so you don’t have to think too hard! Your message can also be memorable and should fit within the space allotted.

When I’m not pressed for time, I sign my books: “Wishing you abundant joy and success.” If a line of people are waiting I simply write “Best wishes.” Here are some others:

All my best

Thanks

In gratitude

To your health

Much appreciation

Warm wishes

Best regards

Onward

Your friend

Etc…

4. Make sure your name is legible.

Consider the fact that someday your book could be a collector’s item! Even if it isn’t, do you want to leave any doubt that you’re the one who signed it? If needed, practice writing your name so that it is at least partially legible. You should also sign first and last name unless your name is Madonna or Cher.

5. Add a date (optional).

Admitedly I usually omit the date—mostly because I can never remember what day it is! But recipients will appreciate it when you date your inscription.

6. Use a good pen.

I’ll never forget the day I was signing books and the only pen I had on me was one of those cheap stick pens I picked up from a hotel room. Though it got the job done, I didn’t feel like it demonstrated how serious I am about my work.

For those of you who autograph the cover or inside cover, a good Sharpie will probably be your best choice. For everyone else, do yourself a favor and invest in a nice pen. It doesn’t matter if the ink is blue or black, if the barrel is thick or thin, just choose something that you love and that makes you feel like an author! (Oh, and make sure the ink dries quickly!)

A Rare Night Indeed: Halloween Coloring Book

A Rare Night Indeed: Halloween Coloring Book

2nd Edition of the Halloween Coloring Book

A Rare Night IndeedHalloween Coloring Book

Halloween Coloring Book. A Rare Night Indeed is a spooky, scary, fright night poem for all to read and color.
“We’ll jump and run, have such fun, We may wake the dead from their tombs.” Reminisce of spooky childhood adventures, excite readers with imaginative abstract images. Enjoy the Spooky Abstract art, fun poem, and Riddles in the back.

 

A.L. Sullivan | A Love of Doodle-ing, Writing, and Reading Poetry has lead Author, A.L. Sullivan, to create her own works of imagination. A Rare Night Indeed: Halloween Coloring Book, was a spooky start to what she hopes to be many more books to come. With dreams of wings soaring in her mind, her next book can’t be far behind!

Being a Wife and Mother creates constant sources of inspiration for her poetry, art, and music. A.L. studied poetry throughout school, attending Star Valley High School in Wyoming, English and Writing classes at Northwest College in Powell, Wyoming, and Poetry at Utah State University in Logan, Utah. Her love of the written word and artistic expression continues to grow every day.​ A.L. Sullivan is now a Utah based author, artist, and poet. Find more information about A.L. Sullivan on Facebook.

Facebook.com/AuthorALSullivan

 

Here are some of the coloring pages.

Halloween Coloring Book

 

Halloween Coloring Book

Indie Author Day – October 14, 2017

Indie Author Day – October 14, 2017

On October 14, 2017, indie authors across North America will gather at their local libraries to participate in activities like author panels, book readings and signings, writing workshops, presentations from local industry specialists and more. There will also be video workshops available from industry experts.

Here are a few reasons to participate in Indie Author Day:

It recognizes the self-publishing industry, independent authors, and libraries
It’s an opportunity for libraries and authors to connect
It’s a chance to network, discover new friendships, and form business partnerships
Find out if your library has signed up to host an Indie Author Day event and get involved!

For More Information or to register your library:

Homepage

Participate in Indie Author Day:

Author Sign Up

What a Publisher Does: Key Roles

What a Publisher Does: Key Roles

Publishing seems like a simple business at its heart: an author writes a manuscript, it’s printed or turned into an ebook, and a reader buys it. That apparent simplicity actually requires a lot of hard work and money on the part of a publisher. As just one example, to create film for printing, print, bind, and jacket a hardcover picture book can easily cost a publisher $25,000, not counting overhead, and their job isn’t done (read more details in Why Does a Picture Book Cost $16?). Novels cost less. Ebooks cost even less. Art books cost even more.

To get a book on the market, a traditional print publisher actually has to do a lot, and someone self-publishing has to find a way to do the equivalent, unless you are happy to do no more than sell locally and to family and friends, or to sell only online. At a publishing company, different people fill the roles listed below. If you self-publish a print book, you have to fill them yourself. Why? Because as a self-publisher you have to compete in a national or possibly global marketplace, head to head with the big publishing companies and many other self-publishers. It’s possible to do that, but it takes time, money, knowledge of the market, and a carefully crafted strategy. (If instead you are seeking a publisher, know that the following outlines what you can expect a publisher to do. Some companies present themselves as publishers when in fact they don’t do all of these things.)

acquisition–which is the right book to publish? Editorial staff may evaluate hundreds or even thousands of manuscripts annually to come up with a “list” of 20 books. An acquiring editor selects the ones she thinks will succeed, and take them through the acquisition process. If you are self-publishing, how do you decide which of your books to do? Or if you have one, how do you know it can succeed?

planning–what needs to be done to get this manuscript from draft to finished book? Once a publisher decides a book is going to be published, everything has to be coordinated so that books get out into the market when the company said they would. At a publisher, a managing editor keeps track of what everyone is doing. If you are self-publishing, you’ll have to fill that role.

editing–how can the manuscript realize its full potential? Are there problems to fix? Polishing needed? At a publisher, the “development editor” is assigned manuscripts as they are acquired and is responsible for getting them into shape (at children’s publishers, the acquisition and development editor are usually the same person). If you are self-publishing, how will you edit your manuscript? Editing yourself isn’t effective. You’ll have to hire someone.

designing–what’s so complicated about designing a book? Anyone can do it with a word processor, right? Well, not if you want a book that’s optimally designed for ease of reading, with a type face that suits your subject, and that doesn’t just look like every other book on the market. And then there is the jacket, to make the book stand out. Publishers keep designers on staff, or hire freelancers. If you are self-publishing, you’ll need a designer.

art directing–are there illustrations needed? You’ll need an illustrator. You must select and pay them. Their work will need to be art directed. Publishers have art directors to work with illustrators in picture books or just on interior and jacket art. They also oversee the designers. If you are self-publishing, you’ll need to take the role of art director, or hire a designer with art direction expertise.

copyediting–once the manuscript is edited, is it done? No, it needs a copyeditor’s eagle eye to check for correct spelling, grammar, and punctuation; to create a consistent approach to such things as compound words; to do some light fact-checking; and perhaps to mark up titles, heads, and subheads. Publishers have in-house copy-editors or take care of hiring freelancers. If you are self-publishing, you’ll need to hire a copyeditor.

production managing–how do you settle on a printer? What do you send them? Will you print traditionally or via POD (print-on-demand)? If e-publishing, how will you create your ebook? A publisher expects a production manager to find printers who can do a good job within their budget; to source paper and other materials; and to oversee the actual production process. If you are self-publishing, you’ll have to do this yourself, or hire a freelance production manager.

distributing–how does the book get from publisher to bookstore or to an online store? Publishers have warehouse operations and relationships with wholesalers and bookstore chains. Even if a book isn’t in a store, it can be readily ordered. If you are self-publishing, distribution may be your biggest challenge. You may need to work with an independent distributor, if you can find one willing to take you on.

selling–how do consumers, bookstores, libraries, and schools find out about new books? Publishers send out catalogs or provide “meta-data” to online sellers, but they also have sales people, who sit down and show the newest books, and tell booksellers or library acquisition committees which are the ones that they should be sure to have. If you are self-publishing, how will you sell your books? Will you be your own sales force, or will you find volunteers–or paid helpers?

marketing/promoting–how does the public find out about a book? Most don’t just pick it up off a shelf in a bookstore. They read a review, see an ad, hear about it from a friend on Facebook, or even watch an author on TV. Publishers have marketing staffs that send out review copies, create promotional items, send out posts on social media, and book authors on tours. If you are self-publishing, you will likely need to hire a marketing specialist.

If you find this list intimidating, good, because that was my intention. Better to be intimidated now, when you can still do something about it, than after you have already made a commitment to self-publish a book and then don’t know what you need to do.

You can use this as something of a checklist in figuring out what you will need to do to get a book on the market, but please note that it is not exhaustive. Nonfiction books may need to be carefully fact-checked, for example, in more detail than a copyeditor would do (and not just by looking things up in Wikipedia). Permissions may be needed for photographs, quotations, or song lyrics. You may even need to consult a lawyer over potentially libelous material.

There’s a lot to do if you want to do it well.

You can learn more about a what a children’s book publisher does in such guides as my Complete Idiot’s Guide to Publishing Children’s BooksThe Giblin Guide to Writing Children’s Books, or Olga Litowinsky’s It’s a Bunny-Eat-Bunny World : A Writer’s Guide to Surviving and Thriving in Today’s Competitive Children’s Book Market. Similar books exist in other branches of publishing, but I don’t know them well enough to make recommendations.

Click Here for – Original Post

7 Reasons You Should Write A Book For Your Business

7 Reasons You Should Write A Book For Your Business

Let’s face it, there are a lot of small businesses out there and you need a way to stand out. Writing a professional business book can give you instant credibility and it’s surprisingly achievable with digital technology to reach a global audience with your words. Attention is the first step in the sales funnel and a book is a great way to get you and your business noticed.

Here are 7 more reasons you should write a book for your business.

1. Demonstrate your expertise

You’ve spent years gathering your knowledge in a specific niche. You have notes and seminars, training programs and articles as well as a lot of know-how in your head but how do you quickly and easily prove your ability? A book with your name on front establishes you as the expert and provides an easily consumable version of your knowledge.

2. Increase your credibility and status

Authors are respected because they have achieved the concrete goal of publishing their work. People look at you differently when you say you’re an author. This increases your credibility in the market and will also give you more confidence in promoting your business.

3. Solidify and articulate your knowledge

You may have perfected your one-line elevator pitch but writing a book gives you the opportunity to expand and fully express your story. Business books are no longer dry and boring. They contain plenty of personal stories and anecdotes so you can share the unique aspects you bring to your niche. This also gives people a chance to know, like and trust you which is a key component in whether they will hire you or recommend you to others.

4. Expand opportunities for media and speaking

If you have a physical book it can act as a business card, demonstrating your ability to speak coherently on your topic. This is useful for media as there is existing credibility and a focused topic they can interview you about. A book is also recommended if you want to create or expand your own speaking business. The most highly paid speakers have multiple books associated with the topics they speak on and speaking is a great way to bring new people into your business.

5. Create multiple streams of income

You can sell your book online or at your live speaking events. You can also use the book as the basis of a larger product line to expand income streams. The book is your entry level information but you can also have an online multi-media course that expands the material, plus a full day workshop and 1:1 coaching around the topic. People might not be willing to go straight for the higher priced product but they will likely part with a smaller amount to read your book.

6. Grow your business internationally

If you market your books to a wider audience, you can attract new people to your business. They may read your book and then want to investigate your professional services further. You can easily and cheaply publish print books as well as ebooks on Amazon.com. With print on demand technology, you can sell books to the huge US market as well as other countries.

7. The book you write will change your life

Many people have a dream of writing a book, but that dream can now become a concrete goal. You probably started your business because you are passionate about something and want to change people’s lives. You have a story that needs to be told. Well, your voice is important and your words can be heard if you get them out there.  In these days of digital printing, you can achieve your goal of writing a book even with a small budget. So state your goal, and get writing!

Make 2017 the year your business stands out from the crowd.

About the author: Joanna Penn is an Amazon bestselling author and professional speaker on writing, digital publishing, and internet marketing. Her business, The Creative Penn, helps people write, publish and sell their books. Follow Joanna on Twitter @thecreativepennWRITE YOUR BOOK TODAY! – Call or Text your Name and Email to 832-572-5285