What a Publisher Does: Key Roles

What a Publisher Does: Key Roles

Publishing seems like a simple business at its heart: an author writes a manuscript, it’s printed or turned into an ebook, and a reader buys it. That apparent simplicity actually requires a lot of hard work and money on the part of a publisher. As just one example, to create film for printing, print, bind, and jacket a hardcover picture book can easily cost a publisher $25,000, not counting overhead, and their job isn’t done (read more details in Why Does a Picture Book Cost $16?). Novels cost less. Ebooks cost even less. Art books cost even more.

To get a book on the market, a traditional print publisher actually has to do a lot, and someone self-publishing has to find a way to do the equivalent, unless you are happy to do no more than sell locally and to family and friends, or to sell only online. At a publishing company, different people fill the roles listed below. If you self-publish a print book, you have to fill them yourself. Why? Because as a self-publisher you have to compete in a national or possibly global marketplace, head to head with the big publishing companies and many other self-publishers. It’s possible to do that, but it takes time, money, knowledge of the market, and a carefully crafted strategy. (If instead you are seeking a publisher, know that the following outlines what you can expect a publisher to do. Some companies present themselves as publishers when in fact they don’t do all of these things.)

acquisition–which is the right book to publish? Editorial staff may evaluate hundreds or even thousands of manuscripts annually to come up with a “list” of 20 books. An acquiring editor selects the ones she thinks will succeed, and take them through the acquisition process. If you are self-publishing, how do you decide which of your books to do? Or if you have one, how do you know it can succeed?

planning–what needs to be done to get this manuscript from draft to finished book? Once a publisher decides a book is going to be published, everything has to be coordinated so that books get out into the market when the company said they would. At a publisher, a managing editor keeps track of what everyone is doing. If you are self-publishing, you’ll have to fill that role.

editing–how can the manuscript realize its full potential? Are there problems to fix? Polishing needed? At a publisher, the “development editor” is assigned manuscripts as they are acquired and is responsible for getting them into shape (at children’s publishers, the acquisition and development editor are usually the same person). If you are self-publishing, how will you edit your manuscript? Editing yourself isn’t effective. You’ll have to hire someone.

designing–what’s so complicated about designing a book? Anyone can do it with a word processor, right? Well, not if you want a book that’s optimally designed for ease of reading, with a type face that suits your subject, and that doesn’t just look like every other book on the market. And then there is the jacket, to make the book stand out. Publishers keep designers on staff, or hire freelancers. If you are self-publishing, you’ll need a designer.

art directing–are there illustrations needed? You’ll need an illustrator. You must select and pay them. Their work will need to be art directed. Publishers have art directors to work with illustrators in picture books or just on interior and jacket art. They also oversee the designers. If you are self-publishing, you’ll need to take the role of art director, or hire a designer with art direction expertise.

copyediting–once the manuscript is edited, is it done? No, it needs a copyeditor’s eagle eye to check for correct spelling, grammar, and punctuation; to create a consistent approach to such things as compound words; to do some light fact-checking; and perhaps to mark up titles, heads, and subheads. Publishers have in-house copy-editors or take care of hiring freelancers. If you are self-publishing, you’ll need to hire a copyeditor.

production managing–how do you settle on a printer? What do you send them? Will you print traditionally or via POD (print-on-demand)? If e-publishing, how will you create your ebook? A publisher expects a production manager to find printers who can do a good job within their budget; to source paper and other materials; and to oversee the actual production process. If you are self-publishing, you’ll have to do this yourself, or hire a freelance production manager.

distributing–how does the book get from publisher to bookstore or to an online store? Publishers have warehouse operations and relationships with wholesalers and bookstore chains. Even if a book isn’t in a store, it can be readily ordered. If you are self-publishing, distribution may be your biggest challenge. You may need to work with an independent distributor, if you can find one willing to take you on.

selling–how do consumers, bookstores, libraries, and schools find out about new books? Publishers send out catalogs or provide “meta-data” to online sellers, but they also have sales people, who sit down and show the newest books, and tell booksellers or library acquisition committees which are the ones that they should be sure to have. If you are self-publishing, how will you sell your books? Will you be your own sales force, or will you find volunteers–or paid helpers?

marketing/promoting–how does the public find out about a book? Most don’t just pick it up off a shelf in a bookstore. They read a review, see an ad, hear about it from a friend on Facebook, or even watch an author on TV. Publishers have marketing staffs that send out review copies, create promotional items, send out posts on social media, and book authors on tours. If you are self-publishing, you will likely need to hire a marketing specialist.

If you find this list intimidating, good, because that was my intention. Better to be intimidated now, when you can still do something about it, than after you have already made a commitment to self-publish a book and then don’t know what you need to do.

You can use this as something of a checklist in figuring out what you will need to do to get a book on the market, but please note that it is not exhaustive. Nonfiction books may need to be carefully fact-checked, for example, in more detail than a copyeditor would do (and not just by looking things up in Wikipedia). Permissions may be needed for photographs, quotations, or song lyrics. You may even need to consult a lawyer over potentially libelous material.

There’s a lot to do if you want to do it well.

You can learn more about a what a children’s book publisher does in such guides as my Complete Idiot’s Guide to Publishing Children’s BooksThe Giblin Guide to Writing Children’s Books, or Olga Litowinsky’s It’s a Bunny-Eat-Bunny World : A Writer’s Guide to Surviving and Thriving in Today’s Competitive Children’s Book Market. Similar books exist in other branches of publishing, but I don’t know them well enough to make recommendations.

Click Here for – Original Post

7 Reasons You Should Write A Book For Your Business

7 Reasons You Should Write A Book For Your Business

Let’s face it, there are a lot of small businesses out there and you need a way to stand out. Writing a professional business book can give you instant credibility and it’s surprisingly achievable with digital technology to reach a global audience with your words. Attention is the first step in the sales funnel and a book is a great way to get you and your business noticed.

Here are 7 more reasons you should write a book for your business.

1. Demonstrate your expertise

You’ve spent years gathering your knowledge in a specific niche. You have notes and seminars, training programs and articles as well as a lot of know-how in your head but how do you quickly and easily prove your ability? A book with your name on front establishes you as the expert and provides an easily consumable version of your knowledge.

2. Increase your credibility and status

Authors are respected because they have achieved the concrete goal of publishing their work. People look at you differently when you say you’re an author. This increases your credibility in the market and will also give you more confidence in promoting your business.

3. Solidify and articulate your knowledge

You may have perfected your one-line elevator pitch but writing a book gives you the opportunity to expand and fully express your story. Business books are no longer dry and boring. They contain plenty of personal stories and anecdotes so you can share the unique aspects you bring to your niche. This also gives people a chance to know, like and trust you which is a key component in whether they will hire you or recommend you to others.

4. Expand opportunities for media and speaking

If you have a physical book it can act as a business card, demonstrating your ability to speak coherently on your topic. This is useful for media as there is existing credibility and a focused topic they can interview you about. A book is also recommended if you want to create or expand your own speaking business. The most highly paid speakers have multiple books associated with the topics they speak on and speaking is a great way to bring new people into your business.

5. Create multiple streams of income

You can sell your book online or at your live speaking events. You can also use the book as the basis of a larger product line to expand income streams. The book is your entry level information but you can also have an online multi-media course that expands the material, plus a full day workshop and 1:1 coaching around the topic. People might not be willing to go straight for the higher priced product but they will likely part with a smaller amount to read your book.

6. Grow your business internationally

If you market your books to a wider audience, you can attract new people to your business. They may read your book and then want to investigate your professional services further. You can easily and cheaply publish print books as well as ebooks on Amazon.com. With print on demand technology, you can sell books to the huge US market as well as other countries.

7. The book you write will change your life

Many people have a dream of writing a book, but that dream can now become a concrete goal. You probably started your business because you are passionate about something and want to change people’s lives. You have a story that needs to be told. Well, your voice is important and your words can be heard if you get them out there.  In these days of digital printing, you can achieve your goal of writing a book even with a small budget. So state your goal, and get writing!

Make 2017 the year your business stands out from the crowd.

About the author: Joanna Penn is an Amazon bestselling author and professional speaker on writing, digital publishing, and internet marketing. Her business, The Creative Penn, helps people write, publish and sell their books. Follow Joanna on Twitter @thecreativepennWRITE YOUR BOOK TODAY! – Call or Text your Name and Email to 832-572-5285

Why I’m Turning Trad-Pub Deals Down

Why I’m Turning Trad-Pub Deals Down

by Elizabeth S. Craig, @elizabethscraig

I’ve been asked by writers and others if I’d ever query traditional publishers again.

As a matter of fact, I’ve gotten queried by traditional publishers a couple of times in the past year.  I’m not really sure why, since there now seem to be many cozy writers out there. I’ve politely rejected them.

It’s not that I had a bad trad-pub experience. It’s just that I’ve had a better self-pub experience.

Reasons I’ve decided to stick with self-publishing:

I make more money writing independently of a publisher.  This is by far the top reason. I even made more self-publishing a few books than I did with more traditionally published books on the shelves.

I exploit all my rights and publish my book in a variety of formats or internationally. I can expand my reach to find more readers.  Publishers frequently hold onto your international, audio book rights, etc.

I can make changes to my self-published books.  Sometimes I’ll hear from readers about formatting or typos in my trad-published books…and it’s very frustrating knowing there’s nothing I can do.

I can make changes to my online profiles at the retailers and distributors I deal directly with.  I had to deal with a lot of red tape to even get my photo up on Penguin Random House’s site last week. I was stunned to find it wasn’t up there. After all, I’ve written for the publisher since 2010 and my photo was available to them for the backs of the books.

The only reason I was able to jump through the hoops and get the picture uploaded was because an employee at Penguin for the Berkley imprint went above and beyond the call of duty as a conduit between me and the art department.  My Memphis books aren’t listed or linked to on the page…they’re stranded in some sort of Nowhere Land without an author bio or picture, but at this point I  don’t have the time to deal with it.  Plus, my Riley Adams profile there has no bio or picture.

I can run promotions on books with lagging sales. I can make a book free. I can give a book away to gain newsletter subscribers (and then inform them of new releases for later sales gains). I can run quick weekend sales to make my books more visible on retail sites.

I can devote all my time and best ideas to the series that will pay me best. If I wrote an additional series for a trade publisher, I wouldn’t have as much time to devote to my other series.  I felt at the end of my traditional publishing that I was saving my best ideas for my ‘own’ books.

I don’t feel the need to prove anything. Originally, it did feel good to be validated by a gatekeeper…I was a newer writer and I needed that. Now, I prefer reader validation. It’s ultimately more valuable.

I have price control. If I switched back to traditional publishing, my readers would experience higher prices for my new books and they’d be emailing me to ask me why.

I can choose my book covers. I got lucky with the covers I had from Penguin Random House.  But going from complete creative control over the covers back to no control (they did always ask me what I thought of a cover before they signed off on it, but if I hadn’t liked it, I’m not sure they’d have pulled it/reworked it) would be challenging.

I can release books when I want. There could be large gaps between books: more than a year.  Now I can release a couple of books in the same series in a year’s time, if I like.

There were also certain things about traditional publishing that I just didn’t like.  For one,  I didn’t like losing my editors to layoffs, etc.  This meant I was an ‘orphaned’ writer whose series would likely not get renewed.

I didn’t like the contracts that I was seeing with non-compete clauses. I didn’t like being offered digital-only contracts later in the game.

What do you like about self-publishing? Or, to hear the other side, what draws you to traditional publishing?

 

See Original Post at http://elizabethspanncraig.com/5424/why-im-turning-trad-pub-deals-down/

Arthur F. Coombs III Hits #1 Amazon Best-Seller List

Arthur F. Coombs III Hits #1 Amazon Best-Seller List

Arthur F. Coombs III Hits #1 Amazon Best-Seller List with “Don’t Just Manage… LEAD!”

CEO & Author Arthur F. Coombs, recently hit No. 1 National Amazon.com best-seller list with his book, “Don’t Just Manage… LEAD!”

Salt Lake City, UT–Thursday, January 12th, 2017  – Best Selling Author and Speaker Arthur F. Coombs Hits #1 in Business & Money > Management & Leadership > Training Category with his New Book, “Don’t Just Manage… LEAD!”, which was re-released January 11, 2017 by

Amazon.com – the nation’s #1 place to buy books.

On the day of release, Don’t Just Manage… LEAD!” started its upward movement towards best-seller status in the Business & Money Category on Amazon.com. On January 12, 2017 the book has reached #1 best-seller status in:  Business & Money > Management & Leadership > Training Categories.

About Arthur F. Coombs III –

Arthur F. Coombs III knows a thing or two about leadership. During the past twenty-five years, Art has worked in leadership positions with a number of global firms and their call/BPO centers worldwide. Currently president and CEO of KomBea Corporation, Art has served for more than a dozen years developing and marketing tools that blend human intelligence and automation to improve call center phone interactions.

Art has also served as executive vice president of business development and strategic initiatives for FirstSource; CEO and founder of Echopass Corporation (the world’s premier contact center hosting environment, which was acquired by Genesys for about $110 million); CEO of Sento Corporation; and managing director and VP of European business development for Sykes Enterprises.

Art is a widely published author of methodologies for BPO/contact centers, outsourcing, and technical support, and has served in leadership positions at Hewlett-Packard, VLSI Research, and RasterOps.

What started more than twenty years ago with a presentation in Paris has positioned Art as a charismatic, innovative, and sought-after speaker across the globe.

His authentic style of delivery, solid content and practical applications leave his audiences ready to make a difference in their own spheres of influence.

Without a doubt, Art’s heartfelt and humorous insights captivate and inspire all who hear him.

 

Follow Arthur at:

Art Coombs

Art Coombs

https://www.linkedin.com/in/artcoombs

http://www.ArtCoombs.com

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10 Ways to Make Money With a Book

10 Ways to Make Money With a Book

It is Jenn & Melanie again.  We want to share with you the top 10 ways to make money with your book!

Check out this quick video.

Here is a quick summary of the Top 10 ways!
1- Have a Lead Capture Page
2- Pre frame a meeting
3- Foot in the Door Strategy
4- Meet with a VIP or Celebrity
5- Get Speaking Gigs – Sell your book at the back of the room – On Stage Giveaway or Sale
6- Trade Shows & Events – Trade your book for a business card or drawing
7- Call to Action
8- Free Giveaway to a bigger product
9- Joint Ventures
10- Press Release & Media
BONUS – Charge More MONEY as an Expert in your field.

Learn More by reading the book BOOKS TO BUCKS
visit http://www.BooksToBucks.net

 

10 Reasons Why You Need to Write a Book

10 Reasons Why You Need to Write a Book

by Jeff Pinkerton – October 19, 2016

It really got my attention when I read the statistic that 81% of adult Americans, at one time or another, have a desire to write a book. That number seems extremely high, doesn’t it? But then I started reflecting on how many times I’ve heard someone say, “I should write a book on this or that”. My guess is, at some time or another, you’ve probably had a similar thought. Maybe as you are reading this that thought is crossing your mind?

As one who has been through the process, I urge you to take action on that little voice that keeps nudging you towards writing “that” book. Whether it’s a book built around a “how to”, a cookbook, a novel, a biography, on travel, etc., there is a reason you hear that little voice. To me, the sad part is we leave too many books in the “to be written” category in our minds.

I’ve found there are ten great reasons you need to write “that” book.

  1. 1. It can crystalize your thinking. Engaging in the writing process will cause you to crystalize and clarify your thoughts. I think you’ll be amazed at how fragmented thoughts in your mind can be crafted into a work of art.
  2. 2. It can establish your platform. The quickest way to establish your platform is to write a book. A book gives you instant credibility to share your stories, experiences, beliefs and philosophy.
  3. 3. It will help someone else. If your book will help one person, it’s worth the effort. It’s been my observation that helping one person leads to helping others.
  4. 4. It can expand your influence.  A book gives you the opportunity to expand your message far beyond the paths you walk every day.
  5. 5.It will hone your verbal skills.  Bringing clarity to your thoughts in a book will help you verbally communicate more effectively in all areas of your life.
  6. 6. It might have income potential. For most of us, writing a book won’t result in a lot of income, but who knows, until you test the waters? You may well pen the next best seller.
  7. 7. It’s a great resume addition. Adding that you authored a book to your resume often puts you in a class by yourself.
  8. 8. It’s not as hard or expensive as you think. We live in a time when book publishing couldn’t be easier. Self-publishing companies have created an easy and affordable way to publish your book.
  9. 9. You’ll learn a lot. You’ll be amazed at the knowledge and education you’ll gain through the book writing experience.
  10. 10. You’ll leave a message for those that follow. One of the greatest gifts, and maybe one of the most important that you can leave your family and those who follow you, is by memorializing your words and thoughts into a book. Words in a book will last far beyond your time on this earth.

I truly believe inside every one of us is a story to be told. If you feel that story needs to be told in a book, write it. What you may think of as only “common knowledge” will become “uncommon wisdom” when shared in a book.

As always, if I can help you in any way, let me know. – JeffPinkerton.com

Get Common Sense to Uncommon Wealth, 10 Simple Steps to Building Wealth

Is There Money in ebooks?

Is There Money in ebooks?
Did you know eBooks are the fastest growing digital product online. 2016 revenue is expected to be roughly $16 billion. Compound annual growth is projected to be around 16% between 2016 and 2020.
Overall growth during that time span is expected around 93% – making eBooks the biggest growth segment overall.
Expected sales in 2020 is $29 billion.
According to Publishers Weekly, self-published books make up as much as 31% of all ebook sales on the Amazon Kindle store and only 16% of ebooks on the Amazon bestseller lists are from top five traditional publishing houses.
This chart shows that 84% of all the top selling books are from self-publishers like us Elite Online Publishing, where all of our authors are #1 Best Sellers
Projected Ebook Global Sales

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Melanie Johnson Speaks at the 2016 TEDx SugarLand

Melanie Johnson Speaks at the 2016 TEDx SugarLand

Melanie Johnson spoke at the 2016 TEDx SugarLand | August 27, 2016.

On Saturday August 27, 2016 Best Selling Author Melanie Johnson spoke at the TEDx SugarLand Conference near Houston, Texas.  The theme for the conference was : Small Town, Huge Ideas!  Melanie inspired and challenged her audience to share their expertise. Sharing your personal, business and family stories is essential if you are to pass on your knowledge. She explained how easy it is to leave a legacy by writing a book.

Melanie talked about the importance of documenting and recording your stories and insights.  What knowledge should not be lost?  Everyone’s an expert at something. Everyone has a story worth telling. What knowledge will you share with the next generation?

Melanie’s Challenge, she asked everyone to take the Life Legacy Challenge, write a book, share your knowledge, thoughts and ideas.  Record your wisdom and create a sustainable knowledge library system, to save for future generations.

Melanie Churella Johnson owned and operated two independent TV stations in Houston and Dallas. She has been in front of and behind the camera. She built and marketed the Houston Mansion. Melanie is currently the owner of Elite Online Publishing and Charity Auction Consignments, which has raised close to $400,000 for nonprofits. Melanie is a five-time best-selling author. She has two teenage boys and resided in Houston Texas. She loves spending time with her family and traveling.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more athttp://ted.com/tedx

Tedx Sugarland
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Melanie Johnson

Melanie Johnson

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TEDx Sugarland

TEDx Sugarland

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Melanie Johnson

Speaker Melanie Johnson

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Melanie Johnson & Jenn Foster

Melanie Johnson & Jenn Foster

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Melanie Johnson & Joshua Evans

Melanie Johnson & Joshua Evans

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Melanie Johnson & Jenn Foster

Melanie Johnson & Jenn Foster

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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.
At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group.

These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations).

Presenters List: http://tedxsugarland.org/presenters/
Facebook: https://www.facebook.com/tedxsugarlandtx
Twitter: https://twitter.com/tedxsugarlandtx

Source: TEDxSugarLand

Watch Melanie Johnson’s TEDx Talk

Like and Share – we love to hear your comments. For more information about writing a book contact us at:

832-572-5285

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What Does a Book Do For You?

What Does a Book Do For You?

1.) How much does a speaking platform/audience grow when you have a book? Compared to not having a book.

With a book the first thing you need to realize is that this question of “enough” will be different for everyone depending on the writer’s niche. If you’re writing about something specific—say, eclipse chasing—then your audience is quite a thin slice of a pie, and a smaller platform may be quite impressive in your very specific arena. Heck, you could have 2,500 Twitter followers and that may be enough to get you a small book deal with a university press. If you’re writing about something broad and popular, such as finance, your platform will have to be a lot larger if you hope to impress an agent.The size of your desired book deal also factors in. If you dream of getting paid $50,000 or $100,000 upfront for your book, then your platform must warrant such a large advance. If your goal is simply to get a book published—even if that means with a smaller press that pays little—then platform demands can drop, perhaps drastically.Naturally, when talking about anything subjective, we must acknowledge that there will be exceptions to the rule. I have no doubt somebody can stand up and say, “I didn’t even know what a platform was, but my book got published!” just as there will be someone who says, “My social media numbers are excellent, and I still can’t find a publisher!” What we discuss here are just guidelines; there are exceptions to every rule.

 

NUMBERS TO AIM FOR—SOME BROAD STROKES

 

All that being said, let me share some very broad thoughts on what you should be aiming for. These numbers below are directed toward writers of nonfiction, where platform is crucial and mandatory. If you’re writing fiction (where platform is not necessary but still helpful), you can strive for statistics lower than the “Notable” thresholds below and still appear attractive to publishers.

 

Blog Page Views

Notable: 20,000/month

Very Notable: 100,000/month

Impressive By Any Means: 500,000/month

 

Twitter Followers

Notable: 5,000

Very Notable: 15,000

Impressive By Any Means: 50,000

 

Newsletter Subscribers

Notable: 5,000

Very Notable: 20,000

Impressive By Any Means: 100,000

 

Public Speaking Appearances

Notable: Speaking to 1,000 people (total) a year

Very Notable: Speaking to 3,000 people (total) a year

Impressive By Any Means: Speaking to 15,000 people (total) a year

 

Sales of Previous Self-Published Books

Notable: 2,000+ for fiction; 4,000+ for nonfiction

Very Notable: 6,000+ for fiction, 10,000+ for nonfiction

Impressive By Any Means: 15,000+ for fiction, 30,000+ for nonfiction

 

AGENTS CHIME IN: “When is a writer’s platform ready?”

 

“I think a lot of that is going to both depend on and determine what level of publisher your book is likely to appeal to. There’s no ‘critical mass’ of platform, and, in many cases, there’s going to be a natural plateauing of what you can achieve at this stage since platform feeds the book feeds the platform. Very large commercial publishers are hoping for, and can attract, writers with large national platforms like nationally syndicated columnists. You may be unable to achieve such an accomplishment before you want to submit your book, or your ideal publisher may not require such lofty extremes for your platform. What can you achieve? You may not have a regular column in a big magazine, but if you sell regularly to a number of large pubs, mention the readership of each in your proposal. Maybe you’re blogging for The Huffington Post … Keep in mind that you don’t sacrifice a timely story to continue to build platform and perhaps miss the most opportune window to submit the book. And don’t assume a long history is better than recent history. Publishers want to see recent platform, recent exposure.”

– Gina Panettieri (Talcott Notch Literary Services)

See more information from this web page: (writerunboxed.com)

 

– This article: How Co-Schedule Makes Scheduling My Social Media Shares Super Easy! Shares tips and tricks with Co-Scheduling stating “We all know that the key to building a speaking and writing ministry today is social media”.

See website here: (writingspeakingplatform.com)

 

– Grow Your Platform with Public Speaking: Resources, Tips and Advice to Get Started Today : (bufferapp.com)

 

-101 Quick Actions You Can Take Today to Build the Writer Platform of Your Dreams.

What does it really take to build a writer or author platform?

Money?

Connections?

An intimate knowledge of vampires, wizardry or erotic romance?

Actually, the most important aspect to building an author platform is understanding that it’s about engagement; about connecting and interacting with people who are aligned with your message and affected by your story. Your platform is a web of intertwined beliefs, values, emotions, thoughts, stories, images and ideas that stem from your own core philosophy and are ultimately shared by your fans.

Web page: (yourwriterplatform.com)

 

-Why Having a Platform May be the Only Way to Sell Books-Not only do we live in a world where anyone can publish but we also live in a world where even if you can’t write a book (or don’t have time) you can hire someone to write it for you – and voila: suddenly you’re a published author. There is an inherent problem with this model which is this: in order to gain any kind of attention for your book, you’re going to have to have a platform.I see this on author calls all the time. I often get authors who come to me with books they’ve written or had ghosted and they have zero momentum online. Meaning little or no blogging, very little in social media, and in some cases, no website. Now, don’t get me wrong. There is nothing wrong with writing a book, having one ghost-written, or publishing a book if you’re a platform virgin. But you must realize that not having a platform will present you as a newbie, to a certain degree, even if you’ve been in your market for dozens of years.

Web page: (huffingtonpost.com)

 

-Why Building a Platform Is Key for an Author-Platform, in its simplest and most literal definition, is “a raised surface on which things or people can stand.” Think about it. If you have a physical platform and choose to stand on it, you are higher than the people around you. You can see the crowd around you, and they can see you. You are given a voice that travels far above the noise of the chatter below you. And if you stay on the platform for awhile and shout interesting and valuable things, the crowd around you will grow.

 

In the online world, a platform is just that. It’s a metaphorical raised surface from which you are seen and can speak clearly. It’s influence.

 

Platform can take shape in many different ways. It can look like any of the below:

 

Strong blog following

Robust social media network

Connections to influential friends

Vigorous speaking schedule

Long, engaged email list

The factors above are just a few examples, out of a much longer list, of ways that an author can develop a podium–literally or metaphorically–from which to speak. A platform is simply that: a way to get your voice heard.

 

Generally, one form of platform builds another. When the email list is strong and strategic, the blog following will grow too. Or, when connections to influencers get tighter and more authentic, the speaking schedule grows in width and depth. Platform grows platform, both online and offline.

 

So, you might ask, why is it important for an author?

 

In the old days–the pre-internet days–an author could write an awesome book, and the chances of that manuscript alone winning a publishing deal were fairly likely. But now, because of the internet, individual people hold the power to shout to the masses, so we expect proof of that “shouting” power in a book proposal. Publishers now want strong writing… but also proof that the author can sell that writing. Platform is that proof.

** Most publishers will only back strong writing with an author that can sell their writing. This makes having a book build a much larger platform.

Webpage: (chadwickcannon.com)

 

-Take Back Your Platform-To really understand how to create a useful platform for fiction writers, I think it’s important to talk about what a platform really is.Web page: (thewritepractice.com)

 

Everything I came across online tied platform building to writers who have a published book but it seems to be a catch 22. To get a publisher to publish a book you also have to create and build a large platform foundation to start off with.

 

2). When you have a book how much can you increase your rates to charge as a speaker?

 

– According to Forbes,a New York Times bestselling authors can command $40K and up per speech. Webpage: (forbes.com)

 

-How much should you charge? 15 tips on figuring out your speaking fee- (speakerhub.com) This article includes traveling expenses to keep in mind.

 

-Setting the proper speaking fee requires honestly assessing your value. If you have a history of helping people solve a problem, a reputation for being an expert, or a track record of attracting a lot of people to see you in-person, then you can probably request a substantial fee, such $5,000 – $15,000 depending on the type of event and audience size. However, if no one has ever heard of you and you’re still building your platform, you may have to shoot for a fee in the $500 – $2,500 range.

3.) How much more often are you asked to speak if you have a book?

 

-Speaking Engagements: Your First Gig as an Author.

  •  Start Local
  • Speak to Your Niche
  • Find a Natural Connection
  • Build Excitement
  • Hone Your Skills
  • Attend a Writer’s Workshop
  • Speak at an Industry Event
  • Aim Low (at First)
  • Practice Makes Perfect
  • Say YES!. See this article here: (self-publishingschool.com)

 

With a published book you will be asked to speak more than say someone who is a life coach or a mentor. You have a product that you promote and you try to promote it and yourself (platform) as much as possible. Some first speeches pay will be low until people see what you actually deliver and that is when the demand comes in for public speaking requests.

 

Many authors speak starting out free at local libraries while at the same time promoting their book. Word of mouth still works wonders even in this technological age we live in.

 

– This article explains in its title: How to Get More Speaking Gigs: Don’t Wait for Opportunities, Create Them. Here is the link: (huffingtonpost.com)

 

– If you read this article : Meet five top industry leaders you’ll hear from at WPC 2016 (which came up under top demanded industry speakers) you will see that all five of the speakers: Dean Martin, Carol Roth, J.B. Wood, Kim Garst, Matthias Schranner and Dona Sarkar- are all authors of either best sellers of novels, blogs, articles and even industry heavy specialized authored books. See this article here: (microsoft.com)

 

Authors are highly demanded as speakers especially if they have written about a specialized knowledge base that they plan on teaching others (think Dave Ramsey and all of his books, CDs and even merchandise he has expanded on).

 

4.) How much does being a best-selling author increase your revenue in the form of selling books and getting speaking events?

 

-The Economics of Writing a Book. First-hand knowledge of the process of publishing books, the costs associated and the whole experience.The Book Author’s Guide to Fame and Fortune.This particular author has some personal experience in the book industry. In 2012, I published a nonfiction book with one of the Big Five–the five largest publishers. It was a long, arduous, and intellectually rewarding journey. But my experience demonstrates how even a well-received and modestly successful book is no guarantee of financial success. See this article here: (priceonomics.com)

 

-Become a Motivational Speaker (Why All Authors Should). This article is written by the same person I linked earlier, the title explains the article in full. Web page is here: (self-publishingschool.com)

 

-How to Become A Bestselling Author? Website: (bookpromotionhub.com)

 

-Want to become a bestselling author in the next 90 days? (not a scam has some real statistics here for example: “There are over 11 million books on Amazon – 98% of them are barely seen”. Website is here: (rachelrofe.com)

 

-How much money does an author make from a best-selling book? 5 people answered this question on this thread, it is linked here: (quora.com)

 

-Your book is your speech, your speech is your book.

 

Write your book today.  Visit Elite Online Publishing for more information (EliteOnlinePublishing.com)

Or Take our Book Writing Fast Pass Course (BookWritingFastPass.com)

Self Publishing – Why Choose Elite Online Publishing

Self Publishing – Why Choose Elite Online Publishing

Self Publishing – Why Choose Elite Online Publishing

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