Write, Publish & Market Your Book to Build Your Business & Brand
Jay Lucas is the Founder and Chairman of The Lucas Group and Managing Director of LB Equity, as well as formerly a Partner at Bain & Company.
He is a strong supporter of Children of Fallen Patriots, an organization dedicated to helping children who have lost a parent in active military service, while he also actively leads the ‘Newport Sunshine Initiative,’ an effort to revitalize his hometown in New Hampshire.
Jay Lucus’s book, American Sunshine, celebrates the power of the human spirit and exudes a vibrant feeling of ‘Can Do’ optimism.
In a readable, fun and quietly convincing way, Jay Lucas distills the core values that lie at the heart of the American experience and charts a positive path for the future.
This week’s edition of how to create a bestseller focusses on the professional services you may want to employ when taking on writing and publishing a bestseller.
There are a few questions to ask yourself when you begin the process of writing a book aside from your purpose and target market. As we said last week, your purpose for writing the book directs your content and promotion. Your purpose along with certain other factors will help you determine what professional services you will need to employ.
- How much time do you have?
- What skills do you have in writing?
- How professional and polished do you want to appear?
This week’s edition of how to create a bestseller focusses on your purpose for writing a book and how that can direct you to the best approach. Your purpose is one of the first fundamentals to consider. A strong purpose assists in determining your target audience and your content.
1. Are you wanting to share a story to make a difference?
- Your target audience would be the group most likely to benefit from your message.
- Your message would then be answering the questions and addressing the concerns of that audience.