Write, Publish & Market Your Book to Build Your Business & Brand
In this week’s edition of how to create a bestseller we will focus on how to get your book to number one and what that provides!
Promoting to number one takes the right strategy and focussed promotion.
- Self-Publishing Sucess!
- Promote! Promote! Promote!
- Get Reviewed!
- Have a Party!
This week’s edition of how to create a bestseller focusses on the professional services you may want to employ when taking on writing and publishing a bestseller.
There are a few questions to ask yourself when you begin the process of writing a book aside from your purpose and target market. As we said last week, your purpose for writing the book directs your content and promotion. Your purpose along with certain other factors will help you determine what professional services you will need to employ.
- How much time do you have?
- What skills do you have in writing?
- How professional and polished do you want to appear?
This week starts a series about how to create a Bestseller! Stay tuned for the next few weeks as we share the fundamentals and keys to successful self-publishing! Years of success in helping others get their message out and climb the charts to number one has taught us several secrets. In choosing the best method of publishing and what professional assistance you’ll need there are several factors to consider.
- Your target audience
- Your goal or purpose behind writing a book
- Are you wanting to share a story to make a difference?
- Are you wanting to establish credibility or become an authority in your field?
- Are you writing in order to draw attention to and increase revenue in your business?
- Maybe you’re focused on all of these!
- How much time you have to devote to the project
FOR IMMEDIATE RELEASE:
7 Costly Mistakes When Choosing a Publisher: Self Publishing Secrets That Will Save You Thousands by Best Selling Authors Melanie Churella Johnson and Jenn Foster Hit #1 in FIVE Categories on Amazon.com Read more
FOR IMMEDIATE RELEASE:
7 Costly Mistakes When Choosing a Publisher: Self Publishing Secrets That Will Save You Thousands by Best Selling Authors Melanie Churella Johnson and Jenn Foster Hit #1 in FIVE Categories on Amazon.com
Salt Lake City, UT- Friday, December 15, 2017 Melanie Churella Johnson and Jenn Foster of Elite Online Publishing release another #1 Bestseller on Amazon.com.
On the day of release, his book started its upward movement towards best-seller status on Amazon.com and reached #1 best-seller status in FIVE categories including, Editing Writing Reference.
Avoid major publishing mistakes by reading the tips and secrets by self-publishing experts Jenn Foster and Melanie Johnson. Are you looking for a publisher? Or not happy with the one you have? This book will teach you the right questions to ask, make sure you get the most royalties and best marketing for your book.
Are you confused about the differences between Self Publishing and Traditional Publishing? We will lay it all out for you, so you can decide the best way to go for you and your book. Jenn Foster and Melanie Johnson share their expertise in making all their authors #1 bestsellers. This information will not only save you money but will help you make money with your book.
About The Authors:
Jenn Foster is one of today’s national leading online and mobile marketing experts. She is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.A graduate of Utah State University, Jenn is an award-winning web designer, author, and sought-after speaker. She received an Award in Hollywood from the National Academy of Best Selling Authors. Jenn enjoys raising and having fun with her three children, and family.
Additional information about Jenn and her business can be found at: www.JennFosterSEO.net
Melanie launched owned and operated 2 independent TV stations in Houston and Dallas Texas: Houston (Channel 51) and Dallas ( Channel 55) Melanie has a background in Media, Marketing, Public Relations and Advertising. She has been in front of, as well as behind the camera. She started her career as a News Anchor, Producer, Writer, Public Relations, Promotions, Tv ad sales, Programming negotiations an Financial Strategist. She is the SEO of Charity Auction Consignments. Melanie graciously donates her vacation properties to help raise money for nonprofits. She lives in Houston Texas and originally from Michigan, where she earned the title of Miss Michigan. She is relishing raising her 2 sons, who keep her motivated and young.
Jenn Foster & Melanie Churella Johnson are the co-owners of Elite Online Publishing.
Learn more about Elite Online Publishing and their offerings by clicking the links below.
“They” say, “you’ve got to spend money to make money,” which is true in book marketing as well. Spending money where it will make the biggest impact on your bottom line though is the key though.
Here are a few guidelines to remember in spending your book marketing budget:
The key is to spend money to make yourself look professional upfront so you don’t have to spend money later fixing your image.
Save up until you can make it a top quality product before you even get it out the door.
Here are three great tips!
1- Cover Design
Even though people say “Don’t’ judge a book by its cover” that’s terrible advice when it comes to publishing books!
Considering the way people browse books online today, no matter great your masterpiece is, we recommend spending the money to have a professional, cover design created.
There’s nothing wrong with using a friend, family member or writers group to give your books a look before you publish.
However, we recommend hiring a professional editor to give your book a thorough scrubbing!
This can be costly — don’t be surprised to get quotes for more than $1,000 — but an experienced, reputable editor can make or break a run fun bestseller status.
One of the best ways to locate an editor is to check the credits of books that you’ve enjoyed to see who your favorite writers turn to for editing
3- Website Optimization
A website is one of the first impressions of your brand and a cornerstone of your author platform. Therefore, if it doesn’t look good and help you build your fan base, it can actually hurt your business.
Spend as much money as is affordable to make it look great and ensure that it provides your fans with an easy way to connect and leaves them with a great experience. If possible, hire an experienced SEO writer to create copy that drives traffic to your site.
Make sure the lead capture tool is easy to use and prominent!
Lastly, make sure your site mobile friendly!
On October 14, 2017, indie authors across North America will gather at their local libraries to participate in activities like author panels, book readings and signings, writing workshops, presentations from local industry specialists and more. There will also be video workshops available from industry experts.
Here are a few reasons to participate in Indie Author Day:
It recognizes the self-publishing industry, independent authors, and libraries
It’s an opportunity for libraries and authors to connect
It’s a chance to network, discover new friendships, and form business partnerships
Find out if your library has signed up to host an Indie Author Day event and get involved!
For More Information or to register your library:
Participate in Indie Author Day:
Let’s face it, there are a lot of small businesses out there and you need a way to stand out. Writing a professional business book can give you instant credibility and it’s surprisingly achievable with digital technology to reach a global audience with your words. Attention is the first step in the sales funnel and a book is a great way to get you and your business noticed.
Here are 7 more reasons you should write a book for your business.
1. Demonstrate your expertise
You’ve spent years gathering your knowledge in a specific niche. You have notes and seminars, training programs and articles as well as a lot of know-how in your head but how do you quickly and easily prove your ability? A book with your name on front establishes you as the expert and provides an easily consumable version of your knowledge.
2. Increase your credibility and status
Authors are respected because they have achieved the concrete goal of publishing their work. People look at you differently when you say you’re an author. This increases your credibility in the market and will also give you more confidence in promoting your business.
3. Solidify and articulate your knowledge
You may have perfected your one-line elevator pitch but writing a book gives you the opportunity to expand and fully express your story. Business books are no longer dry and boring. They contain plenty of personal stories and anecdotes so you can share the unique aspects you bring to your niche. This also gives people a chance to know, like and trust you which is a key component in whether they will hire you or recommend you to others.
4. Expand opportunities for media and speaking
If you have a physical book it can act as a business card, demonstrating your ability to speak coherently on your topic. This is useful for media as there is existing credibility and a focused topic they can interview you about. A book is also recommended if you want to create or expand your own speaking business. The most highly paid speakers have multiple books associated with the topics they speak on and speaking is a great way to bring new people into your business.
5. Create multiple streams of income
You can sell your book online or at your live speaking events. You can also use the book as the basis of a larger product line to expand income streams. The book is your entry level information but you can also have an online multi-media course that expands the material, plus a full day workshop and 1:1 coaching around the topic. People might not be willing to go straight for the higher priced product but they will likely part with a smaller amount to read your book.
6. Grow your business internationally
If you market your books to a wider audience, you can attract new people to your business. They may read your book and then want to investigate your professional services further. You can easily and cheaply publish print books as well as ebooks on Amazon.com. With print on demand technology, you can sell books to the huge US market as well as other countries.
7. The book you write will change your life
Many people have a dream of writing a book, but that dream can now become a concrete goal. You probably started your business because you are passionate about something and want to change people’s lives. You have a story that needs to be told. Well, your voice is important and your words can be heard if you get them out there. In these days of digital printing, you can achieve your goal of writing a book even with a small budget. So state your goal, and get writing!
Make 2017 the year your business stands out from the crowd.
About the author: Joanna Penn is an Amazon bestselling author and professional speaker on writing, digital publishing, and internet marketing. Her business, The Creative Penn, helps people write, publish and sell their books. Follow Joanna on Twitter @thecreativepennWRITE YOUR BOOK TODAY! – Call or Text your Name and Email to 832-572-5285