How a Book Can Create a Following and Launch a Consulting Career

How a Book Can Create a Following and Launch a Consulting Career

When you consider writing a book here a few opportunities beyond book sales. Books open doors to so much more.

A book can take a consulting or coaching business to the next level-

Several of our clients at Elite Online Publishing are coaches or consultants. Once you reach a certain level of success — enough to afford us — a book helps propel them to the next level. A book can take you from having a few clients to building an actual business.

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Authors Melanie Johnson and Jenn Foster Hit #1 With Their Newest Book “7 Costly Mistakes When Choosing a Publisher”

Authors Melanie Johnson and Jenn Foster Hit #1 With Their Newest Book “7 Costly Mistakes When Choosing a Publisher”

FOR IMMEDIATE RELEASE:

7 Costly Mistakes When Choosing a Publisher: Self Publishing Secrets That Will Save You Thousands by Best Selling Authors Melanie Churella Johnson and Jenn Foster Hit #1 in FIVE Categories on Amazon.com Read more

Get Over $1000 in Free Content, Downloads & Great Information Inside These Videos!

Get Over $1000 in Free Content, Downloads & Great Information Inside These Videos!

Our very own Melanie Johnson attended Erik Swanson’s Habitude Warrior Conference in Boston last weekend. While there, she interviewed several of the speakers and many of them gave away either a free book or something you could download for free with during their interview. You can watch these videos, full of great information and freebies, on our YouTube channel. They will give you insights into being a better author, speaker, and salesperson. Melanie really knows how to pull out their expertise during these interviews. While there, she also gained some great insights of her own. Her biggest takeaway was realizing that whether you’re a salesperson or a speaker you can benefit from writing a book. When you are booking a speaking engagement you are usually asked to bring a book to sell or give to the audience. Having your own book can benefit any business person in so many ways! Why sell or give away someone else’s book when you could be selling and sharing yours!

Melanie goes into this more on her Facebook live post here

You can find all the videos on Facebook here

You can also watch the YouTube videos that give you tons of free information and downloads worth over $1,000 here:

Business Innovators Radio Network

Business Innovators Radio Network

businessinovators

JENN FOSTER: Online Marketing Expert and Co-Host of Elite Insider Expert Podcast

Jenn Foster is one of today’s national leading online and mobile marketing experts, is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.  From local brick and mortar stores to online entities to large international corporations, Jenn’s years of experience and expertise has helped hundreds become front page news on all the major search engines.  She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.

A graduate of Utah State University, Jenn is an award winning web designer, author and sought after speaker.  She has been a featured speaker at such events as the Kim Flynn’s Internet Marketing Boot Camp, Utah Crowd Funding Association, and the Sandy Area Chamber of Commerce and the among others.  She was also an expert guest on Keith Shannon’s Expert Authority Podcast, The Teach Jim Show on Blog Talk Radio.

To Learn More:

http://jennfosterseo.net

Podcasts

Elite Expert Insider: http://jennfosterseo.net/elite-expert-insider-podcast/

Hot Chicks Write Hot Books: http://jennfosterseo.net/hot-chicks-podcast/

Increase Local Traffic: http://jennfosterseo.net/podcast/

About Tamara “Tami” Patzer

Tamara “Tami” Patzer is a No. 1 best selling author, publisher, and video producer at Blue Ocean Authority. She is a popular host at Business Innovator Radio and recently surpassed 100 interviews. She is also the creator o Creativity Sparks Journal, Spiritual Destination, Angel Talk Show and Clicks! Radio. She works with authors, influencers, innovators, and trendsetters who offer professionals services. Tami teaches Social Media and Marketing courses at Florida Gulf Coast University.

12 Must-Read Book Recommendations From Millionaire Entrepreneurs

12 Must-Read Book Recommendations From Millionaire Entrepreneurs

A good book is every successful entrepreneur’s constant companion. Here are top recommendations and reviews from millionaire entrepreneurs.

BY MARLA TABAKA

Most successful people have mentors and coaches. Every successful person has a favorite books list. These millionaire entrepreneurs say their favorite books have had a significant impact on their success, and they have shared their must-read lists with me. Enjoy!

Karen Hough, founder and CEO, ImprovEdge, LLC

1. Women Don’t Ask by Linda Babcock and Sara Laschever

Everyone on the planet should read this book. Although it focuses on gender discrepancies, I give it to my male colleagues and they all are bowled over by it. The book explores the mistakes and social pressure on women in negotiation situations and the ways we ruin deals for ourselves throughout life. It was incredibly eye-opening.

2. Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

This book is a knock-down, storytelling marvel. It explains why simplicity, analogy, and storytelling are so powerful. It helped me focus on how I talk about my company, engage my employees, and take our message of improv and learning to the world. Read it.

3. Be the Best Bad Presenter Ever: Break the Rules, Make Mistakes and Win Them Over by Karen Hough

Busted! This is my book. It’s authenticity and passion that win people over, not polish. This book lets presenters off the hook, and allows them to be their living, breathing, occasionally clumsy selves.

The book debunks over a dozen myths about presenting, to make it more fun and natural for everyone. I explain why you should never practice in front of a mirror, end on questions, and much more. You’ll be able to tear up the old rules, and embrace and develop your own style.

Candice Galek, founder and CEO, Bikini Luxe

4. The Art of War by Sun Tzu

“Always avoid strength and attack weakness.”

In business, especially when starting out, it is vital that you know not only your own strengths and weaknesses, but your competition’s as well. This means looking for niches that your competition is either overlooking or lacking in.

5. Girl Boss by Sophia Amoruso

This book was really inspirational to me in the creation of Bikini Luxe. Sophia Amoruso details how she went from a dumpster diving hobo to the head of a $100 million e-commerce website. She outlines some of the key points to her success, as well as pitfalls to avoid when starting an online business.

I found it not only a fantastic read but a great step-by-step guide to succeeding in selling online.

6. 48 Laws of Power by Robert Greene

My favorite quote from this book is “Do I not destroy my enemies when I make them my friends?” I have taken this to heart by always working to make negative situations positive ones.

When interacting with negative influences or obstacles, I look to find the good in both to not only view the world differently, but also to create a positive outcome from the situation. Just by changing my view of the situation, often the situation itself changes.

Leon Rbibo, president, The Pearl Source

7. The Elements of Style by William Strunk and E.B. White

Yeah, I already know what you’re thinking. A writing book? Are you kidding me? I already know how to write. Here’s the problem: You probably think you already know how to write, but it’s likely you don’t–or at the very least you could use some improvement.

I’m absolutely astonished on a daily basis when I read poorly written sales pitches, partnership plans, marketing proposals, etc. You’d be amazed. If you can’t write–if you can’t clearly and concisely express yourself, your goals, your objectives, and your strategy–you’re not going to make it very far as an entrepreneur.

Rewrite your elevator pitch after reading this book. I guarantee you’ll impress yourself

8. A People’s History of the United States by Howard Zinn

If you don’t know how this country came to be–and the stories of the people who got us here–you’re doing yourself a major disservice. You cannot propel yourself forward until you discover, not only the mistakes, but also the brilliant minds and innovations of the past.

This book takes a look at business, politics, and culture through the eyes of everyday people: immigrants, factory workers, businessmen and the founders of this country. This is no U.S. history textbook. It goes beyond what you might learn in today’s classrooms.

Marsha Lindsay, founder and chair, Lindsay, Stone & Briggs

9. Ten Types of  Innovation: The Discipline of Building Breakthroughs by Larry Keeley, Brian Quinn, and others at Doblin

It turns out that for years, many of us have erroneously assumed that the fastest way to grow a business is with an innovative new product or service. Fifteen years of research, detailed in this book, reveals that product innovation is just one type, and in fact it is the one that generates the least return. It turns out launching a concept built with three or more of the 10 types dramatically increases one’s odds of success.

10. Drinking From the Fire Hose: Making Smarter Decisions Without Drowning in Information by Christopher Frank and Paul Magnone

Today, we can measure thousands of things in finance and marketing. And all the data that’s produced can be overwhelming. This book has given me a method for sorting out what data to gather that is most critical to my business and the clients I serve. So now, not only is my “data anxiety” quite low; I’m also better at separating noise from insight, and faster at making better decisions.

Karen Kane, designer, founder, and CEO, Karen Kane and Fifteen Twenty

11. The Tipping Point by Malcolm Gladwell

Anyone who works in a creative industry should read this book. As a designer, I’m fascinated by trends and changes in shopping habits. This book dives deep into this subject, and provides great insight into the lifecycle of trends. The anecdotes included are very relatable, and it gives you a key takeaways that you can apply to your business strategy.

12. Yves Saint Laurent by Florence Chenoune and Farid Muller

Whatever industry you’re in, it’s important to understand its history. I love reading about icons in fashion who have made lasting contributions to our industry and changed the way our business is run. I find it inspiring and exciting to learn about how much has changed in such a short time.

How many of these books have you read? Share your must-reads with us here.

Podcast Interview with Joshua M. Evans – Enthusiastic You!

Podcast Interview with Joshua M. Evans – Enthusiastic You!

About the Author

Joshua M. Evans

Joshua Evans is the founder of Enthusiastic You! a motivational consulting and sales training organization. Growing up just outside of a major US city, his natural disposition of enthusiasm caused him to gravitate towards working closely with people. His energy and passion lead him into a career of professional sales where he honed his talent and built his business. While his energetic personality was a welcome addition in sales organizations, he became very aware that his passionate attitude was rare. Using his energy to incite enthusiasm in others became a personal mission. With this goal in mind, he developed Enthusiastic You! His tactics for becoming enthusiastic were created with a focus on helping people in both business and in their daily lives. Everyone deserves to be passionate and to be unapologetically enthusiastic. Josh has dedicated himself to providing each and every person with the tools to become enthusiastic.

– See more at: http://www.enthusiasticyoubook.com

Hot Chicks Write Hot Books Podcast Episode  #29- Melanie Johnson and Jenn Foster Interview Joshua M. Evans, Best Selling Author! In this interview the authors talk about how to write a book and publish it on Amazon.  They answer your questions about becoming a best selling author. How to make money with your book and more.
Hot Chicks Write Hot Books is a company helping people who want to become an expert, authority and star in your niche by writing a book. We have systematized the book writing Process For you, saving you time, money and effort. We’ve created a podcast to help you in the book writing process. For more information you can text your name and email to 1(832) 572-5285
More information about Joshua M. Evans can be found at http://www.EnthusiasticYou.com
Video: https://youtu.be/Daqc__lQbpQ

Podcast Interview with David Gregory – Best Selling Author

Podcast Interview with David Gregory – Best Selling Author

Screen Shot 2016-01-08 at 5.03.21 PM

Hot Chicks Write Hot Books Podcast Episode #27 – Melanie Johnson and Jenn Foster Interview David Gregory, Best Selling Author!

David Gregory is the author of Dinner with a Perfect Stranger and The Last Christian, among other fiction books. He has masters degress from Dallas Theological Seminary and the University of North Texas. He served as a writer and editor for Insight for Living and Exchanged Life Ministries Texas before writing on his own full-time. David lives in Katy Texas.
Listen to Best Selling Authors talk about how to write a book and publish it on Amazon.  They answer your questions about becoming a best selling author. How to make money with your book and more.

Hot Chicks Write Hot Books is a company helping people who want to become an expert, authority and star in your niche by writing a book. We have systematized the book writing Process For you, saving you time, money and effort. We’ve created a podcast to help you in the book writing process. For more information you can text your name and email to 1(832) 572-5285
More information about David Gregory Visit http://davidgregorybooks.com

Video: https://youtu.be/mdy9d-YfUd0

http://www.HotChicksWriteHotBooks.com

DavidGregory

Podcast Interview with Suzanne Mouton-Odum Ph.D. – Hair Pulling Disorder

Podcast Interview with Suzanne Mouton-Odum Ph.D. – Hair Pulling Disorder

Hot Chicks Write Hot Books Podcast Episode #22 – Melanie Johnson and Jenn Foster Interview
Suzanne Mouton-Odum Ph.D. , Best Selling Author!

Dr Suzanne talks about her book – A Parents Guide to Hair Pulling Disorder.

Buy her book HERE!


Suzanne Mouton-Odum, PhD, is a psychologist in private practice in Houston, Texas. She obtained her doctoral degree in counseling psychology from the University of Houston and completed her residency in clinical psychology at the University of Texas Medical School in Houston. She has treated people with OCD, trichotillomania, and other body-focused repetitive behaviors since 1993 and has been a member of the Trichotillomania Learning Center Scientific Advisory Board since 2001.

These Authors talk about how to write a book and publish it on Amazon.  They answer your questions about becoming a best selling author. How to make money with your book and more.
Hot Chicks Write Hot Books is a company helping people who want to become an expert, authority and star in your niche by writing a book. We have systematized the book writing Process For you, saving you time, money and effort. We’ve created a podcast to help you in the book writing process. For more information you can text your name and email to 1(832) 572-5285
More information about Suzanne Mouton-Odum Ph.D. at HoustonPsychologists.com
http://www.amazon.com/Suzanne-Mouton-Odum/e/B00IPGZODE
https://itunes.apple.com/us/podcast/hot-chicks-write-hot-books/id979359764?mt=2
http://www.hotchickswritehotbooks.com/podcast

Podcast Interview with Howard Partridge

Podcast Interview with Howard Partridge

Howard Partridge Interview | Podcast Episode #21 Part 1

Howard Partridge Interview | Podcast Episode #21 Part 2

 

http://www.HotChicksWriteHotBooks.com Hot Chicks Write Hot Books Podcast Episode #21 Part 1 – Melanie Johnson and Jenn Foster Interview Howard Partridge, Best Selling Author! These Authors talk about how to write a book and publish it on Amazon.  They answer your questions about becoming a best selling author. How to make money with your book and more.
Hot Chicks Write Hot Books is a company helping people who want to become an expert, authority and star in your niche by writing a book. We have systematized the book writing Process For you, saving you time, money and effort. We’ve created a podcast to help you in the book writing process. For more information you can text your name and email to 1(832) 572-5285
More information about Howard Partridge at http://www.howardpartridge.com
https://youtu.be/jwXc7b7La5c

Marketing tools for your self-published book

Marketing tools for your self-published book
Marketing tools for your self-published book
Marketing your self-published book involves a lot of focused work, typically as much work as it took to write the book in the first place.
BY PAUL JARVIS

Best-selling author and designer

The advice you see on blogs telling you how to get people to buy your book is all pretty much awful. Guaranteed in 5 easy steps!

This isn’t because of bad intentions or even some sort of trickery, it’s just that there’s no one-size-fits-all solution to generating sales for your book.

You can achieve success–however you define success–by doing practically anything that goes with or even against current advice online for self-published book marketing. The “self” in self-publishing means you’ve got the reins.

Save the silver bullets for werewolves (especially if you’re writing a book about werewolves). If there was a silver bullet, everyone would be doing that one thing, and it would get so watered down that it would become completely ineffective.

Tactics that game the system also tend to stop being able to game the system fairly quickly. So by the time you’re reading about it, it’s already too late to use it.

And keep in mind, if you simply try every piece of advice out there on marketing your book, you’re going to spread yourself way too thin to be effective.

Marketing your self-published book involves a lot of focused work, typically as much work as it took to write the book in the first place. And there are no guarantees. But without marketing your book, no one beyond your friends and family will read it.

The good news, if you’re still with me (and I hope you are), is that the best person to market your book is you. You know the book inside and out, you know your own story, and you know your audience.

I’ve always approached book marketing as experiments. I try something that may or may not work, and if it does, great! If it doesn’t, then I don’t try it again. I’ve given away llamas, run contests simply because it was Thursday, launched books in every platform that would have me, and tried so many things even my own head spins a little .

I’ve sold, given away, bundled, and sold the foreign rights to my books to the tune of almost 100,000 copies. I’m no Stephenie Meyer (probably because none of my books have werewolves), but for a self-published guy who knew nothing about the industry when I started, I’ve done alright.

For every book I’ve written, I’ve tried at least a handful of new ideas to get it to the right people. Mostly though, I’ve learned that as long as I’m having fun marketing the books I write, and enjoy trying weird and interesting ideas, then I’m happy to keep going.

Base your marketing plan on your intentions

The way you market your book should be based on two things: your values and the intentions for the book. If something feels slimy or inauthentic, don’t do it. You should never let a bit of exposure trump your values. Short-term gains that feel wrong seldom result in long-term growth as an author. They can also decrease your social capital.

The intentions for your book can really be anything–credibility and status in your industry, increased bookings for speaking, consulting or projects, building your brand, further educating your audience with a new point of view on a subject they care about. Your book, your intentions. And however odd–because anyone can write a book now–books are still a strong signal that you’re an expert on a topic or in a field.

If your intention is to sell a million copies or get on a best-seller list, that’s more the result of many things going right, since it’s really out of your control. Plus, most of the time, you’re just going to be disappointed with that for a goal. Only a handful of books sell a million copies or get on the NYT or WSJ lists. And you don’t need either to make money or build credibility (or even to have fun with your book).

A few of my books are “best-sellers” and it was really just a result of trying lots of things that slowly pushed sales higher. It’s a war of attrition on experimenting, failing, learning, and continually pushing for more exposure and connections.

Your intentions also have to match the content and message of your book. For example, if you write a book about American Condors (which are EPIC, seriously), your intention can’t really be to get more gigs speaking on the web design circuit. Or, if your book is about a super specific topic that relates to a teeny-weeny group of people, it’ll never be a massive best-seller (but can definitely become a phenom in that small group).

It’s all about them, not you

Once you’ve got an intention, move onto your audience. Who are they? Why will they care? Where do they currently get their information from?

If you don’t know who your audience is, consider this:

  1. Why did you write the book?
  2. What do you want people to get from it?
  3. Why would those people be motivated to get information from your book?

From there, think about what motivations people would have in common who would find that end result of your book valuable.

An audience of “everyone” is typically too big to grasp or connect with. Where does “everyone” get their information? There’s no single source. What motivates “everyone” to learn something? There’s no single motivation. What does “everyone” care about? There’s no single topic.

You get the idea… “Everyone” is not your audience.

Your audience is a specific set of people with specific motivations and values. They’re much easier to reach and connect with than everyone.

Your audience is probably awesome, but they are also self-serving and need to know what’s in it for them (it’s just human nature). What are they going to learn that can’t be found anywhere else? How will they benefit from this knowledge? How can they apply that knowledge to better their lives, careers, or wallets? They’re putting both their money and their time into the book, so they need to be sure it’s worth both. Even free books have a large investment of someone’s time.

Meet your audience where they hang out

Once you have a handle on your audience and what motivates them, you’ve got to go to them. Where are they currently getting their information? Which blogs, podcasts, publications, influencers, media outlets do they consume?

Make a list that includes contacts at each source. Their name, email address, and social media profiles. Then start to follow them, interact with them in a way that fits with you, help if they ask any questions or need assistance. Get on their radars. Keep notes about your interactions.

If it’s a publication that accepts guest posts, start pitching them. If it’s a podcast, ask to be a guest. If it’s a blog that does interviews, ask to be interviewed. In each instance, lead with what’s in it for them and their audience. Also, keep notes on which people you’ve pitched, and if they accepted or turned you down (so you don’t pitch the same person the same idea twice).

Not many people are going to promote you and your book out of the goodness of their hearts, unless you’ve built strong relationships with them first. It’s better to pitch yourself and your book on how it relates to their audience and how it will benefit their audience. Just like figuring out the motivations of your audience in order to sell books, you’ve got to figure out the motivations of the sources your audience consumes to pitch what’s in it for them to feature you.

Marketing tools

As I said at the start, there’s no single way to market a book that’s guaranteed to fit with your personality and also have massive results. What you can do is align your book with your intentions and values, and constantly work at moving in that direction.

Selling your book and selling what’s in your book is the same. You wrote a book because you wanted to convince people of an idea. Marketing your book is really just convincing people that the idea is worth the purchase price and time to read it.

The tools you use to market aren’t just creative or design decisions, they’re marketing choices that need to align with your intentions and your audience.

These are tools you need to have in place to launch any marketing plan:

Book title
What are you delivering in the content? Is the title easy to remember? Is it both descriptive and captivating? If necessary to explain the premise more, use a byline to push just a little more information on the cover. Use it to narrow down your audience (who it’s for, who it’s not for), get more specific or describe the key point.

Book story
What story are you telling with your book in 1-2 sentences? Use this for pitches to media, your mailing list, or as the call to action on your site. Why is the story interesting? Test different one-sentence stories on social media (and measure the resulting clicks) or on your newsletter (using A/B tests). Adapt your story based on what performs best. Your story is how you describe your book in writing or in interviews.

Cover
Does it look professional? This is the biggest factor. Because anyone can publish a book, you don’t want your cover to look like you made it yourself (unless you’re a pro book cover designer). It has to look as good or better than the biggest books in your category.

Author bio
You need three of these: one sentence (for things like social media bios), one paragraph (for bylines on guest posts), and one page (for all the details). Include your relevant accomplishments, relevant credentials, previous books, press mentions (“as seen in X”), and anything interesting that your audience will think is interesting, too. If you have a hard time writing something that balances being criminally egotistical and not boastful enough, ask a friend, editor, or reader to help write it. Sometimes it’s easier for someone else to talk about you than it is for you to talk about yourself.

Author photo
For self-published books, you want more professional and less Instagram selfie. Use a pro camera or hire a professional to make sure you’ve got a photo that looks as good or better than the top authors, and also matches the style of your writing (if it’s casual writing, wear a t-shirt, if it’s formal, wear a suit or sleek black dress, etc.). Make sure your face is the biggest part and the focal point of the shot. Save your creativity for your next poetry-slam.

Book description
You also need three of these: one sentence, one paragraph, and one page. This is less a summary of the content and more the sales pitch on why someone needs to read it. What’s interesting, noteworthy, or newsworthy about it? What’s the most important thing your audience will learn? Why should anyone care that you wrote it? What is the benefit of reading it?

Blurbs
These prove that someone, typically more well-known than you, not only wanted to read it, but liked it enough to publicly endorse it. There are three general types of book blurbs: press mentions from recognized media sources (places where your audience gets their information), key industry influencers (names your audience will immediately know and be impressed with) and clients/customers (who benefitted from reading it).

Landing page
This is the sales page for your book on your own site. Include all of the above, with links to buy the book through your own payment processor (like GumRoad) or Amazon, B&N, iTunes, etc.

Mailing list
Hands down the most useful tool, however you use it, is your mailing list. Start collecting emails before your book is ready (with a coming soon landing page), use it as an announcement list when your book is ready, and use it to consistently communicate with your audience. There’s no better way for an author to talk to their audience and sell books than a newsletter.

The grand finale

These tools are all opportunities to sell your book using whatever marketing method you feel resonates the most with you and your audience. Your choices on cover, title, blurb, and bio all need to be carefully crafted with your audience in mind.

The key–the absolute key–to marketing a book is to have written a great book that people actually want to read and then talk about. Then it’s a matter of figuring out what aligns with your intentions in terms of getting the word out.

Write for your audience, not for yourself (even if it’s a memoir). If the quality doesn’t happen within the pages of the book, no amount of marketing is going to help in the long run (even if you pay for it).

Books are sold by word-of-mouth and regular people talking to other regular people about what they read. Press and publicity help, but the best promotion comes from people telling the people they know to read something. Write something worth reading and worth gushing about. Is it difficult to do? Totally. It requires lots of work, revisions, editing and testing. If is it impossible to do? Hell no.

Less convincing and hard selling needs to happen if people can easily grasp your concept and want to get your insight on your chosen topic. So be clear, be useful, and be unique.

Have all of the above in place well before you launch your book. Plan out exactly how you’re going to market your book, using the tools above as laser-focused weapons to slice through the existing noise of everyone else’s self-published book.

Curious for more details on my book marketing strategies? Grab my “Anatomy of a Self-Published Book” PDF here by signing up for my list. I break down what I did for each book I’ve written, as well as the exact costs for my latest book.