Audiobooks are a great way to enjoy a story while commuting or multitasking. But did you know that they can also be a powerful marketing tool?
Self-published authors often find it difficult to get their work noticed in a crowded market. But by publishing an audiobook, they can reach a whole new audience of readers.
The audiobook industry has grown to $1.75 billion and is expected to expand further by the end of 2022 and beyond. Many published writers are reporting very high returns from their audiobooks.
This technology is a great way to build your brand and establish yourself as an expert in your field. And because they are so portable, they are perfect for reading on the go.
But how do audiobooks compare with traditional books?
Traditional Books vs. Audiobooks
In the last few years, there has been a growing trend of people listening to audiobooks instead of reading traditionally published tomes. There are a few reasons why.
For one, people’s schedules are more hectic than they used to be, and listening to an audiobook can be a great way to fit some extra reading into a busy day. Many people find that they can focus more on the story when listening to it instead of reading.
For aspiring writers and authors, the world of audiobooks is significantly less competitive, with more opportunities for those who want to get published. Publishing a traditional book is more prominent, but when it comes to audiobooks, the market may be more open for new writers in any genre.
Keep in mind that both forms of books have their unique benefits. Traditional publishing can be more profitable for a writer, but audiobooks might make it easier to become a well-known published author.
Consider Self-Publishing An Audiobook
There are many reasons why self-publishing an audiobook is good for authors. Perhaps the most obvious reason is that it gives them a wider audience for their work.
An audiobook can also reach those who might not otherwise have the time or patience to read traditional books. Additionally, an audiobook can be a great marketing tool for an author. It can help build buzz for their work and introduce them to new audiences.
Self-publishing is a more efficient way to release a book, but working with a company such as Elite Publishing Online will make the process a breeze. An author can work with editors and record their audiobook with the latest audio equipment, producing the best quality audiobooks in the market and eliminating the expense of finding and hiring a narrator.
Additionally, working with a publishing company to record an audiobook is much less resource-intensive and time-consuming.
Ready to turn publish your audiobook? Hire us today.
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