Elite Publishing 119 Jim Matuga

Using Books to Grow Influence and Opportunity with Jim Matuga

January 29, 2026

Melanie Johnson, co-owner of Elite Online Publishing, sits down with Jim Matuga as he shares his story of writing and publishing “Humble Influence,” detailing his process from initial ideas to creating an outline, compiling anecdotes, and incorporating lessons from his career.

Listen Below:

Watch Below:


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What You’ll Learn In This Episode:

  •  Journey to Self-Publishing Wisdom
  • Humble Influence Book Strategies

  • Credibility and Humble Influence

Quotes:

“I wrote an outline a couple of years ago and just said okay, how do I want this to flow? And then just started slowly but surely adding little anecdotes and stories. I’m a storyteller and would pick up little anecdotes of businesses out there that were doing something that that caught my eye and I would just keep this ongoing record of humble influence how have an impact.”

“The book was called Rocket Fuel and it was a book published for Marketing for therapists. I actually co wrote it with one of my clients. He said hey Jim, we oughta we’ve been doing all this marketing for my physical therapy practice. We should write a book on this and get it out there people and show we’ve been successful in marketing my physical therapy. So that was interesting because like I don’t really have to write a book, but I’ve got an idea. So we hired a fellow who was a writer here in our town of Morgantown, West Virginia.”

About Jim Matuga

Jim Matuga is the President and Founder of InnerAction Media, an award-winning marketing and branding agency with more than 36 years of experience helping companies simplify, clarify, and amplify their message. He’s also the author of Marketing Matters, where he teaches business leaders how to build marketing strategies that cut through the noise and drive action. In 2023, Jim and his team launched StoryMaker, a SaaS platform powered by generative AI and a patent-pending process designed to help small businesses and nonprofits create original, tailored marketing content at scale. He also hosts the PositivelyWV podcast, spotlighting West Virginia entrepreneurs, and leads IAM Outdoors, producing high-quality video content for the outdoors industry.

Learn More Here

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com

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