Join Jenn Foster co-owner of Elite Online Publishing, as she interviews Paulette Ensign, an esteemed publishing consultant with a vast background in content strategy, publishing, and licensing. From her beginnings as a music education teacher for string instruments to transitioning into professional organizing, Paulette has built an impressive career that’s seen her sell over 2 million copies of her content without advertising.
Listen Below:
Watch Below:
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What You’ll Learn In This Episode:
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Content Licensing Process
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Book Publishing Strategy
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Book Marketing & Monetiziation
Quotes:
“Keep in mind, as I said, I didn’t have any money to invest in this business, which turned out to be a good thing because it prompts all kinds of creativity.” (05:12)
“A lot of book authors forget where the basics are and they start further into the knowledge base than a lot of their readers. Well, how to tips is a basic place that is a quick start.” (10:31)
“You are renting it with certain caveats of what the licensee can do and cannot do. And the best analogy for that is imagine you own an apartment building.” (13:36)
About Paulette Ensign:
Paulette Ensign had no idea she would sell well over two million copies of her 16-page how-to tips booklet, 110 Ideas for Organizing Your Business Life when writing it in 1991. Or that it would be in multiple languages and formats without spending a penny on advertising. Nothing in her background prepared her for that other than the knowledge she gathered during her career as a Professional Organizing and Productivity Consultant–quite a change from her original degreed profession teaching string instruments in public elementary schools for a dozen years. Yet her can-do attitude prompted and supported those results.
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Video URL: https://youtu.be/qYKRMPwqTr0?si=5tkx4w6RMXIOoLn_
Website: https://EliteOnlinePublishing.com
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