Jenn Foster, co-owner of Elite Online Publishing, interviews Chloe Williamson, a podcast marketing expert who specializes in health and wellness, with an eye for crafting marketing campaigns that not only build brand authority but also foster deep connections with your audience.
Listen Below:
Watch Below:
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What You’ll Learn In This Episode:
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Podcast Interview Marketing
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Target Audience Identification
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Setting Goals in Podcast Marketing
Quotes:
“Bigger is not better, better is better. Because just because the numbers are there doesn’t mean that value that you have to offer is being valued by that audience.” (05:30)
“So again, you’re educating, you’re proving that you’re the authority on it and that’s what people are going to refer back to because I mean, so many people watch a 45 second TikTok and then they’re throwing away all their products because they heard like one unsubstantiated fact and they’re running for it.” (10:00)
“So now people tend to forego Google in place of things like ChatGPT, and that’s a large language model. … Because they pull from existing data on the Internet and it pulls from that long form content. That’s how it selects what it’s going to give the user and what they’re searching.” (15:03)
About Alison Weihe:
Chloe Williamson is a Client Account Manager at Interview Valet, specializing in podcast marketing for health and wellness brands. She blends market research with creative storytelling to create impactful campaigns that resonate with target audiences and generate lasting promotional content. Chloe’s experience spans diverse clients, from osteopathic centers to skincare companies, where she helps them stand out as industry thought leaders. Her deep understanding of health and wellness enables her to craft tailored strategies that build trust and foster long-term audience relationships. Passionate about wellness and selfcare, Chloe’s personal interests enrich her professional insights, making her a highly effective advocate for her clients.
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Video URL: https://youtu.be/cXZo-L9MQVY
Website: https://EliteOnlinePublishing.com
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