Melanie Johnson, co-owner of Elite Online Publishing, dives into her favorite AI tools that are changing the way we work, create, and communicate. On this episode of the Elite Expert Insider Podcast, she shares how she’s using AI every week in her publishing and marketing business, from building custom GPTs to crafting entire presentations in seconds.
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What You’ll Learn In This Episode:
Comparing AI platforms using ChatHub
Create your own AI assistant that talks like you
Repurposing AI content for marketing and lead generation
Quotes:
“I encourage you to look at the projects under ChatGPT and really explore how you can use those for your company, for your business, for anything that you’re looking to do.” (03:16)
“What I love about it is so someone who gets my book, right? I give my book away for a lead generation. I could also send them the link to the podcast that if they just want to listen to that, they can get a good overview about the book.” (08:10)
“We can create a real human that I should say a AI human that looks like you and talks like you that you could integrate into your company for advice.” (11:30)
About ChatGPT:
Melanie uses ChatGPT for more than just quick answers—she creates a Custom GPT that mimics her tone and writing style. This helps her generate content that sounds authentically like her, whether it’s emails, PDFs, or book marketing materials. Even more powerful are Projects in ChatGPT. She stores entire brand dossiers, customer avatars, book content, and custom prompts within a single project—allowing her to ask strategic questions and get hyper-relevant advice (like what price point to use for a new course).
Pro Tip: Projects + prompts like “Hire the best CEO for a publishing company” = next-level insights.
About ChatHub:
ChatHub is a Chrome extension that lets you run prompts through multiple AI tools at once—like ChatGPT, Perplexity, DeepSeek, and more. Melanie loves using it to see how each platform responds to the same question. It’s perfect for data lovers who want a variety of perspectives. The free version lets you compare two models, and you can unlock up to six.
Pro Tip: Use it to see which AI gives the best response style for your needs (or your clients’).
About Gamma:
Gamma is Melanie’s go-to for building beautiful, on-brand presentations in seconds. Whether she’s uploading a full book or a consulting report, Gamma creates slideshows with images, color schemes, and formatting ready to present. You can choose how in-depth the content is (overview vs. dense detail), upload brand colors and images, customize fonts and layout, and even start from a single sentence.
Pro Tip: It’s a game-changer for authors, consultants, and speakers.
About Notebook LM:
Notebook LM blew Melanie away with its ability to create podcast-like audio using your content. Upload a book or document, and within minutes, you get a 5–10 minute AI-generated podcast episode featuring realistic AI voices discussing your work. It’s perfect for lead generation follow-ups, social media content, and snippet creation for quotes and transcripts.
Pro Tip: Repurpose the AI podcast by transcribing it and turning key quotes into graphics or posts.
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