Jenn Foster, co-owner of Elite Online Publishing, interviews Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building.
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Watch Below:
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What You’ll Learn In This Episode:
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Authority and Trust in Podcast Guesting
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Crafting a Compelling Story Arc
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Niche Targeting in Storytelling
Quotes:
“Podcast guesting has been a phenomenal marketing channel for me and my business. And it’s one that I think is. It’s one that I think can help the majority of coaches, consultants, other experts and service providers. It’s just a fantastic way to build your, your brand and kind of capture that immediate degree of kind of expertise when we think about it.” (02:03)
“So you get it down in the story journal and you just, every day you try to put the 2 or 3 or 4 or 1 or whatever it is stories down in your story journal every week, go through them and take a look at them and say, okay, would this story be of any use to me?” (18:58)
About Tonya Herb:
Seth Donlin is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. Focusing on the power of authentic storytelling, Seth helps his clients connect deeply with their target audiences and drive exponential growth by leveraging other people’s audiences via podcast guesting and other speaking opportunities. He is the founder of Awen A/F, a boutique strategic communications agency specializing in advising coaches, consultants, small business owners, and other for-profit and not-for-profit professionals.
With a rich background spanning government communications, agency work, and founding Boston’s largest weekly newspaper, Seth’s career is rooted in high-impact storytelling. These experiences taught him the importance of blending authentic narratives with strategic messaging—a skill he now uses to help his clients turn everyday stories into magnetic connections with audiences of all types.
Seth’s coaching programs include online courses and hands-on sessions where clients learn to brainstorm, practice, and refine their storytelling skills. From initial brainstorming to mock interviews and sizzle reel development, he gives clients the tools to confidently share relatable, impactful stories that resonate with podcast hosts and listeners alike.
Seth lives on a small farm and plant nursery (run by his awesome wife) in Sonoma, California with said awesome wife and his precocious daughter who he is raising to one day be President of the United States or owner of a Michelin-starred Irish pub.
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Video URL: https://youtu.be/dc0TphlaeFo
Website: https://EliteOnlinePublishing.com
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