Melanie Johnson, co-owner of Elite Online Publishing, interviews Erik Dodier as he shares his journey from startup to successful exit, revealing how EOS helped transform his company’s culture, growth, and leadership
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What You’ll Learn In This Episode:
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Core Elements of EOS
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Unpacking “Vision” in EOS
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Leadership Development and Delegation
Quotes:
“Communication isn’t just putting it on a notion board. Right. It’s just not putting in your project management or your salesforce. Okay, I put it up there. But if you’re like, you’re not revisiting it like you say at team meetings or regular meetings, one on one, forget about it.” (08:47)
“Unless they have that right on their board that says this is exactly what you’re supposed to be doing, they don’t know.” (15:03)
About Erik Dodier
Erik Dodier is a lifelong entrepreneur, former CEO, and EOS Implementer who believes the most meaningful success comes from playing the long game. He co-founded PixelMEDIA at 24 and bootstrapped it from a small Dover apartment into one of Salesforce’s leading global commerce partners, later rebranding it as RafterOne and growing a 500+ person team before its 2022 acquisition by IPG. After stepping out of the CEO role, Erik paused to ask what a good life looks like next, a question that led him toward intentional living and work rooted in durability, clarity, and long-term fulfillment. Today he helps founders and leadership teams implement EOS to scale deliberately, build accountability, and design businesses that support their lives rather than consume them, avoiding the burnout that comes from short-term thinking. Based in New Hampshire, Erik brings a steady, lived perspective from the full entrepreneurial arc—hustle, reinvention, exit, and meaning—showing leaders how to build success that endures.
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Video URL: https://youtu.be/dc0TphlaeFo
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