Write, Publish & Market Your Book to Build Your Business & Brand
7 Fatal Mistakes Authors Make When Choosing a Publisher that cost them Thousands.
#1 Lost Publishing Rights
Your rights are valuable. Keep control of the content and distribution. Read your contract. Your rights should clearly stay with you.
#2 Speed Over Quality
After the time it took to write your book, do you want it published right, or overnight? Don’t sacrifice quality and service. High-quality book publication should take between 6-15 weeks.
#3 No Marketing Support
– Successful publishing includes marketing. Pick a publisher that includes marketing blueprint. Industry Standard is a three to twelve month online marketing campaign plus publicity advice, and promotional tactics for the lifetime of your book.
#4 Focusing Only On Print
-It’s a mistake to only have a print version of your book. Good publishers offer your book on both Kindle (ebook) and paperback. Be sure to select a publisher that can make your book available through as many channels as possible.
#5 Focusing Only On Up-Front Costs
You get what you pay for. Be cautious of the publishers that offer the cheap up front prices They will usually get you in the back end. Get a full publishing package with all the bells and whistles to begin with.
#6 Failure to Become #1
-You worked hard on your book, why wouldn’t your publisher help you achieve a #1 Best Seller. Make sure your publisher has a best selling marketing campaign.
#7 Not Having an Online Author Presence
After you have your book published, you need to be found online. Having a great website and author page will boost your book and your brand to the top of search engines.