418 Elite Expert Verity Craft

From Idea to Impact with Verity Craft

September 29, 2025

Melanie Johnson, co-owner of Elite Online Publishing, interviews Verity Craft of Intelligent Inc. to break down what it really takes to turn expertise into a powerful book.

Listen Below:

Watch Below:


Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Ghostwriting vs. Book Coaching

  • Building Buzz Early

  • Why Purpose Matters for thought driven leaders

Quotes:

“You get people so much more bought into your ideas and your expertise and your story because of that focus that a book naturally requires.” (05:05)

“If you want your book to be a success, if you want your book to have the impact on your business that you want it to have and on the readers, then you really need to get clarity up front.” (06:12)

About Verity Craft

Verity Craft has been a lifelong book lover—so much so that she was the kid walking to school with her head buried in a story. Even now, as a busy mom of two, she still devours at least one or two books a week. A natural people person, Verity thrives on meaningful conversations, but according to her husband, nothing captures her focus quite like a truly great book.

Learn More Here

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com

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