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Author Submission
Elite Publishing Michael Erath

How Michael Erath Uses Books to Build Business Authority

February 26, 2026

Best Selling Author

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Jenn Foster, co-owner of Elite Online Publishing, sits down with 3-time author Michael Erath, to explore the journey behind his latest book, “The Five Obsessions of Elite Organizations.”

Listen Below:

Watch Below:


Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Book Marketing Strategies

  • Purpose and Motivation for Writing

  • Writing Process and Different Approaches

Quotes:

“Just really get clear on who the book is for and what do you want the reader when they finish the book, what do you want them to take away from that?”

“The more clear you are on the purpose and what you want someone who interacts with the book to feel and take away from it at the end, it’s important to know that in the beginning because it completely sets the direction for how you go about it.”

About Michael Erath

Michael Erath is a 4X Inc. 5000 CEO, founder of Next Level Growth, and author of Five Obsessions of Elite Organizations and Rise: The Reincarnation of an Entrepreneur.After scaling a company into a $45 million global enterprise and experiencing the collapse that followed the 2009 downturn, Michael rebuilt from the ground up — stronger, sharper, and more intentional. Today, he helps growth-minded leaders eliminate chaos, build elite leadership teams, and create organizations that scale with clarity and precision.A former member of EO Columbus and Arizona, past YPO Southern 7 leader, and current YPO Gold Arizona member, Michael brings battle-tested experience to every stage. His work centers on one mission: helping entrepreneurs build businesses that thrive — and lives that matter.

Click to access his book, Five Obsessions of Elite Organizations: https://amzn.to/3XehvA1

Learn More Here

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com

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