Melanie Johnson and Sara Conklin Bestseller Finance book

How Sarah Conklin Writes, Launches, and Markets Books for Lasting Success

June 13, 2025

Melanie Johnson, co-owner of Elite Online Publishing, interviews interviews best-selling author Sara Conklin as she shares her journey to living a more intentional, frugal life.

Listen Below:

Watch Below:


Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Launching a book with an existing audience
  • Leveraging digital tools
  • Marketing strategies to connect with readers

Quotes:

“One of Eileen’s tips was go through your blog, pull out those blog posts you’ve written that would be perfect chapters, and then take a look at those. Reevaluate, tweak, twist, add some more stuff to it.” (13:37)

“I struggled with creative block a little bit. It was really hard for me because this book was what I felt to be kind of my legacy for my family going forward and to get all of the past stories into one book. And so for me, I struggled a lot and I actually had to go away to the lake. I rented an Airbnb for three days to just go and just punch it out. Because trying to do it at home with all of the distractions wasn’t working” (01:27)

About Sara Conklin:

Sara Conklin is a financial coach, budget expert, and founder of Frozen Pennies, a platform dedicated to helping midlife women save money, live intentionally, and prepare for retirement. Known for her relatable, down-to-earth approach, Sara blends her love of coffee, yoga pants, and smart money habits to make financial wellness approachable and empowering. As a wife, mom, and proud Grammie, she’s passionate about guiding women through the challenges of family, career, and midlife transitions with confidence and frugality.

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com

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