How She Balances Multiple Businesses and Motherhood – Kash Rocheleau’s Real-Life Strategies

Jenn Foster, co-owner of Elite Online Publishing, interviews Kash Rocheleau. She pens up about her journey from college athlete to C-suite leader in the food industry.

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What You’ll Learn In This Episode:

• Entering the Workforce & Seizing Opportunities
• Managing Multiple Executive Roles
• CFO Insights: Business Profitability & Market Valuations

Quotes:

“You can learn how to paddle, but when you’re thrown into an ocean, you’re gonna learn a lot faster.” (05:41)

“You have to learn how to say yes to the things that really matter and have the backbone and strength to say no and stand by your nose.” (08:16)

“If you’re a $30 million business, but you have zero EBITDA, you have not no net profit versus a $3 million company that maybe has $500,000 in EBITDA, I’m going to look at that 500 or that $3 million company because I’m going to get some sort of ROI on it” (16:50)

About Kash Rocheleau

Kash Rocheleau is the co-owner of The Reset Button, a one-stop shop for ADAS calibration services, where she manages the financial aspects of the business—including budgeting, cash flow, investments, and tax planning. She works closely with her partner and team to shape and implement business strategy, marketing efforts, and customer relations. Driven by a passion for helping businesses thrive, she leverages her expertise in accounting and finance alongside her entrepreneurial mindset to solve challenges and achieve measurable goals.

In addition, Kash serves as the Chief Financial Officer for three companies: Icon Foods, Guy Gone Keto, and King Capital Investments. In these roles, she oversees financial operations, reporting, and compliance while playing a key part in driving growth and profitability. With a strong background in legal matters—including acquisition negotiation, trademark applications, regulatory compliance, and contract drafting—she is adept at navigating complex transactions and business issues. Kash holds an MBA in Accounting and Finance from Eastern Washington University, further solidifying her foundation in financial leadership and strategic management.

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com