Journey to Identity Intelligence with Alison Weihe

April 7, 2025

Jenn Foster, co-owner of Elite Online Publishing, interviews Alison Weihe, an inspiring South African entrepreneur and founder who has spent over 25 years honing her expertise in identity intelligence. Alison shares her transformative journey from being a shy political activist in the anti-apartheid movement to an award-winning entrepreneur and eloquent storyteller.

Listen Below:

Watch Below:


Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • Vulnerability in Personal Growth

  • Identity Intelligence as a Tool for Transformation

  • Importance of Tribes and Community

Quotes:

“I barreled through the information, and now I speak slowly, I pause, I allow things to land. That’s a voice that’s been grown.” (06:49)

“It was the storytellers, not the how to speakers. It was the storytellers that touched my soul and whispered, you have a story, you just haven’t had the courage to tell it.” (16:16)

“A young, pale girl growing up in anti apartheid South Africa who became a political activist because she saw things that she could no longer unsee and she heard things that she could no longer unhear. And she was so deeply moved by the madness and the abnormality and the pain and the anguish of apartheid that she stepped into the other side and became an activist for almost 20 years, a political journalist and so on.” (20:21)

About Alison Weihe:

Alison Weihe is a founder and award-winning entrepreneur in the construction industry in South Africa over the past 25 years. The Creative Stone Company has built a reputation as an ethical design- driven company of excellence and service. In the past six years she transitioned into the coaching, speaking and writing space where she won further awards – Speaker Factor Winner 2021 of the Professional Speakers Association Of South Africa (PSASA) and a Global Coaching award from the Coach Foundation and is a nominee in Women of Stature Awards in South Africa 2025 in the Coaching and Mentoring Category.

As a serial entrepreneur passionate about making a difference, Alison became an Executive Partner in the Mindset Development Institute, alongside her business partner, Jabu Zwane and their growing team, recently winning a further award as one of the top empowerment companies in South Africa. Both Alison and Jabu have a deep commitment to do legacy work, build entrepreneurship education and tell the untold stories of hope and healing in South Africa. Alison has an interesting background as an entrepreneur.

She was a political activist for almost 20 years in different shapes and forms, as a journalist and a trade unionist under COSATU. Alison was part of COSATU’s launching Congress in 1985 and worked directly under President Cyril Ramaphosa and many other remarkable leaders of that time.

What sets Alison apart is her vulnerable tone as a profound storyteller. She is known as a Soul Speaker. She believes it is her mission to use her voice as one of reconciliation, hope and healing at a seminal time in our country’s history.

Alison’s message: Own your story, live with grace, step into the power of who you were truly meant to be. That is how we heal some of the anguish in the world, one conversation at a time.

Learn More Here

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL: https://youtu.be/02jz8q9wDuY

Website: https://EliteOnlinePublishing.com

Blog Archives

Categories

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Simplify Your Publishing Journey

Simplify Your Publishing Journey

Publishing a book can feel like an insurmountable mountain for many professionals. The process—from writing and editing to formatting, distribution, and marketing—often appears complex and fraught with pitfalls. In today’s fast-paced professional world, the idea of...

read more
Use Your Book to Create Profitable Business Partnerships

Use Your Book to Create Profitable Business Partnerships

Your book is more than a tool for personal branding—it’s a gateway to forming strategic business partnerships that can accelerate growth, increase visibility, and generate revenue. When used effectively, a book opens doors to collaborations, co-branded opportunities,...

read more