Learning to Ask the Right Questions with CEO Builder Rich Tyson

April 28, 2025

Melanie Johnson, co-owner of Elite Online Publishing, interviews Rich Tyson, the founder and CEO of CEO Builder, a company based in Utah that has been in operation for 35 years. The inception of CEO Builder was driven by Rich’s desire to be more present for his family, prompted by his wife’s wish for him to spend less time traveling and more time at home to help raise their children.

Listen Below:

Watch Below:


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What You’ll Learn In This Episode:

  • CEO Builder’s Foundation

  • Importance of Coaching

  • Adaptation in a Changing World

Quotes:

“I determined that the best way to be a coach and a leader, quite frankly, is to be a facilitator, to again, ask a lot of questions, to get people to think, get them to develop their own answers to problems so that they are able to stand on their own.” (05:47)

“The reality is we have to do something exceptional for customers. The customers make that cash register ring.” (14:13)

“What is your purpose, your vision, your values, your mission, what you do every day so that we begin to build a comprehensive leadership view of things.” (15:06)

About Rich Tyson:

Rich Tyson is a veteran businessman, advisor and trainer – having acted in these capacities for 40 years. He has served in executive positions in finance, marketing, and manufacturing, as well as serving as CEO of several businesses. He has worked for major Fortune 500 companies, as well as small entrepreneurial ventures. Further, he has over eleven years experience in organizing and marketing two presidents’ organization groups in the Salt Lake City, Utah area wherein he has acted as chairman and facilitator for groups of up to 15 company presidents each. For the past 25 years, he has been president of his own consulting and training firm, which has served companies from over sixty industries.

Rich is the creator of the PACER Models, which undergird much of the training and consulting of CEObuilder’s Outreach Courses and Seminars (OCS). He has served on the faculty at the University of Phoenix and has taught MBA and undergraduate business courses at a number of colleges and universities. He has also served on staff for a number of high adventure outdoor training courses. He is a graduate of the Harvard Business School, having earned an MBA in 1977.

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Video URL: https://youtu.be/wNWVSI1tiEU

Website: https://EliteOnlinePublishing.com

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