Join Jenn Foster, co-owner of Elite Online Publishing, as she interviews Pia Silva, an inspiring author and branding expert, to discuss her journey in writing and self-publishing her book “Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.” Pia shares the motivation behind putting her face on the book cover, utilizing it as an authority tool, and recounting the surprise of being recognized by readers at events.
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What You’ll Learn In This Episode:
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Writing Process
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Surprises After Publishing
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Impact of the Book on Business
Quotes:
“When we started saying Badass brands back in 2012, 2013, it was actually a pretty taboo thing to say. You wouldn’t know that these days because everybody says it, but I literally had people at, you know, networking events, speeches, like, come up to me and say, like, are you allowed to say that?” (02:40)
“Because of my book, I built this whole other business. So I had written the book to attract branding clients, to attract people to my course. That was for branding your business. And, you know, to all the other reasons. There was an unintended consequence that a whole bunch of people who also had small branding agencies read the book and emailed me or reached out to me and said, hey, I loved your book, but I really want to learn how you did that.” (06:34)
“I would tell them to write a lot, either while you’re writing your book or just, like, putting it out there, because the writing of your ideas and sharing them in blog posts or social media or whatever it is, I think that is the. That’s what’s going to make your book great.” (08:47)
About Pia Silva:
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Video URL: https://youtu.be/R_aAXawXQqY
Website: https://EliteOnlinePublishing.com
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