Make Your Book a Business Card: Paul Colligan’s Approach to Publishing Success

Melanie Johnson, co-owner of Elite Online Publishing, interviews Paul Colligan as he shares his ncredible journey from ghostwriting massive technical manuals to independently publishing 14 books.

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What You’ll Learn In This Episode:

• Tactics for Book Monetization and Promotion

• Using AI and New Technology in Book Creation

• Repurposing Book Content as Podcasts and Free Content

Quotes:

“Some authors are only getting $5,000 from a traditional publishing house and some are getting $250,000, but they have no control. Like we’re seeing some of the contracts. They only can repurpose 10% of their content and things like that. They can’t make a workbook out of it. They can’t do anything else.” (09:41)

“Never go shopping when you’re hungry. It’s on Amazon and everywhere books are sold.” (24:12)

About Paul Colligan:

Paul Colligan helps others leverage technology to expand their reach and revenue, with reduced stress and no drama. He does this with a lifestyle and business designed to tackle the challenges and opportunities of today’s ever-changing information economy. If you are looking for titles, Paul is a husband, father, ten-time best-selling author, podcaster, keynote speaker, executive consultant, and the CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food and travel.

Paul believes in building systems and products that work for the user — not vice versa. With that focus, he has played a key role in the launch of dozens of successful internet products that have garnered tens of millions of visitors in traffic, and dollars in revenue. Previous projects have included work with StoryBrand, The U.S. State Department, Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft and Pearson Education. In addition, he’s helped dozens of authors launch their books and become best-sellers on Amazon, he’s helped podcasters get to Number One on iTunes, and has been the secret weapon behind millions of video views on YouTube. Paul’s topics of passion include podcasting, new media content creation, multicasting, product development, and lifestyle design.

Paul’s unique take on the internet can be seen and heard on web shows, including The Podcast Report. It can be read in many books, including the Kindle Bestsellers Cross Channel Social Media Marketing, How to Podcast 2016 and YouTube Strategies 2016. His work has been featured in several publications, including The Huffington Post and The Net Effect. He is a popular speaker on internet technology topics, and has presented at events around the world including BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, MacWorld, Social Media Success Summit, Inbound Marketing Summit, Social Media Marketing World and Microsoft TechEd.

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com