Write, Publish & Market Your Book to Build Your Business & Brand
Texas Self-Publishing Book Services
Are you ready to take your Texas business to the next level? One of the most effective ways to demonstrate that you are the expert in your field is to self publish a book. It’s a great marketing tool, yet is not used often. Having a published book - a good book - can help you stand above the crowd which will provide numerous benefits for both you and your company. Promoting your business and your brand is probably one of your biggest challenges, but a self published book is a great way to leverage yourself in your market and gain new customers, clients, and patients. Let’s take a look at how you can fuel your company’s growth quickly and easily with this simple marketing tactic.
Add Credibility and Value to Your Brand
You’d be surprised what the phrase Bestselling Author can do for your brand. Having a book gives potential Texas prospects the idea that you are smarter, more professional, and above all, the better choice over the competition. It’s a leg up in the business world. A book is like an instant credential that makes you the go-to in your field, especially in a populated area like Houston where the choices may be endless. There is a natural assumption in society that if you wrote a book about it, then you must know what you’re talking about and you must automatically be the authority in your field. Use your book to show off your expertise and provide valuable, useful information to your potential clients. Think of your book as an extension of your resume, beyond just a sales pitch. Tell your potential clients that your business is so valuable and informative, that you were willing to provide them with all your knowledge that they desired before they decided to pick up the phone. Your self-published book will provide your brand clarity, meaning that it lays out the core principles that your business provides to your clients. Say exactly what you want your customers to hear and they’ll remember that.
The Power of Writing a Good Book
In a survey done for BusinessWeek, they found that 96% of those who self-published a book for their business reported a significant positive impact. It should ultimately be of high quality, meaning that it is grammatically correct, informative, and interesting to read. Your book could reflect badly on your brand if it doesn’t come off as professional and full of quality content. Many don’t seem to take the risk of writing a book because of possibly being judged negatively, but by putting out that really good book, you open the doors to positive praise. Your really good book will show that you know your business very well and that you can commit to proving that to your customers. Even if the book doesn’t bring in any kind of significant income, the benefits of pulling in more customers for your business greatly outweigh the cost of giving your book away for free.
Use Your Book as a Content Marketing Tool
Every business seems to use the same, played out marketing tools, and in major cities like El Paso or Dallas that are filled with competition, you’re bound to be using the same techniques. There are business cards, websites, print ads, social media, etc. How many Texas businesses have a self published book that delves into providing that extra, quality information before a potential client decided to inquire about a product or service? I bet you’ll find that there aren’t many out there if none at all in your area. If you take a look at all the marketing you have already done, you’ll probably find that you’ve already got a lot of great content to start your book. Books are meant to educate, so use that tool to not only educate your potential clients with your personal knowledge, but also generate leads at the same time. Use your book as a business card that won’t end up stuffed into the back of a desk drawer. Set up speaking events and hand out your book as a gift for attendance. The more the client reads about you and your business, the more value they will see in you.
Texas is the largest state in the United States with a population of over 28 million people. That’s a big opportunity for business and client base. The larger your list, the larger your chance of potential revenue. Many companies utilize mailing lists to market their business, but collecting that information can be a challenge. If you have a book, whether it’s a physical copy or an e-book, you can offer it for free in exchange for mailing list sign-ups, or you can include some kind of offer in your book that will lead readers to sign up for something in exchange. Exclusivity is something that is always attractive to potential customers, and you’ll find that they will be more than willing to hand over their information when they are presented with a free offer that is of some value to them.
Google and YouTube are the top two internet search engines which is a great place to get your content to show, but do you know who is right behind them at #3? Amazon. In fact, Amazon is the #1 search engine for customers looking for a product. This makes it a great place to showcase your book so you can not only build your brand, but also attract more clients at the same time. Once again, a good book will lead your clients straight to you better than any sales pitch or targeted ad.
Increase Your Visibility
Did you know that over 80% of people check company reviews before ever moving forward? By having a book that shows up online, you are giving your business more opportunities for reviews that your potential customers can see. Potential customers in Texas also want to know about your business as much as they can before they decide to pick up the phone, and by having a published book, you control the message that your company sends out and customers can get a more intimate feel of how your business operates and what your business offers. Having a book also gives you the chance of more visibility which increases your chance of traffic from customers, and with more demand, you can greatly increase your probability as you find more lucrative clients this way. There is always the possibility that your book may be recognized by local media, and attention always leads to more customers.
The Business Climate in Texas
Are you considering becoming a business owner in Texas? Texas offers a great business climate with no personal income taxes at the state level, and more than 350,000 jobs have been added in the last year alone. As home to some of America’s most important public and private companies, including giants like AT&T, ExxonMobil and Dell, the Lone Star State has become one of the top states in the nation to own a business. The state offers low energy costs which means more profit, lower operating costs, and a lower cost-of-living for employees. If Texas were an independent nation, it would have the 10th-largest economy in the world. In fact, the overall cost of living in Texas is lower than the United States average.
According to the U.S. Census Bureau, Texas has the most cities with the fastest growth right now. Georgetown, home to Southwestern University, is among one of those. There are actually more than 200 high-ranking education institutions including Rice University, Texas Tech University, Texas A&M, University of Texas at Austin and Southern Methodist University, to name a few. Not only are Texans big on education, but they also love their sports with some of the top award winning teams out there, being home to several winning national sports league franchises including the Dallas Cowboys and Houston Texans for football, The San Antonio Spurs, Houston Rockets and Dallas Mavericks for basketball, the Texas Rangers and Houston Astros for baseball, the Dallas Stars for hockey. With so much to offer, it’s no wonder why Texas has become a hub for so many booming businesses.
Let Us Help
Studies show that 85% of businesses would like to publish a book, but only around 5% succeed. Self publishing a book can be a really simple and effective marketing tool for your brand. Take the next step in your marketing by publishing your own book for your Texas business. More people think it’s a lengthy process, but we have developed a system that makes it easier than ever, especially with the help of our services. At Elite Online Publishing, we make it our mission to help you maximize your value. You’ll know that your professional book will be available to potential customers all over the globe, so let us help make your book the center of attention.