Jenn Foster co-owner of Elite Online Publishing, interviews Austin LaRoche, the CEO of ATT&CK Interactive, a global full-service marketing agency. Austin shares his fascinating journey from a creative writing major to becoming an entrepreneur in the marketing world, including stints at a social media internship with the Chicago Tribune and the creation of his own marketing company.
Listen Below:
Watch Below:
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What You’ll Learn In This Episode:
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Intentional Marketing
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Marketing to Sales Framework
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Key Performance Indicators
Quotes:
“What became really important to me was like, how do we shift this notion of like brand marketing to like performance marketing? How do we get sales and marketing teams on the same page?” (04:09)
“They come to you for change. They want their lives to be better, and so they kind of want to hear more about how you’re going to be able to do that and just feel the confidence that, you know, in a future world where you want that change, this is the person.” (10:44)
“I need it to be tied back to revenue. There’s so many ways that we can do that. As you know, in 2024, there’s a million ways. Through technology and transparency. It’s really easy to see when marketing is leading to actual business growth.” (17:56)
About Austin LaRoche:
Austin LaRoche is the CEO of Global full-service marketing agency ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework for B2B growth. With a passion for helping other business owners see their vision come to light, Austin’s company motto is “Strength in Structure,” where he and his team watch their clients go from random acts of marketing into an organized operation that can measure and optimize success at each stage of their customer’s journey.
Austin has been an entrepreneur since he entered the workforce. His first job was founding The Next Stop, a 501(c)3 that provides an afternoon recreational program for special needs adults in the Atlanta area. After receiving his master’s degree in new media from Depaul, Austin went on to launch his first marketing company in 2009, the Exacta Group. Five years later, he sold the agency to ATAK Interactive, where he has been a principal for almost a decade.
Austin is naturally creative and biologically unorganized. This has driven him to build frameworks in every area of his life – business, family, relationships, and personal development – to keep him accountable for his goals and long-term vision. He doesn’t just preach “Strength in Structure” to his clients, he carries out the mantra in everything he does.
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Video URL: https://youtu.be/vw0DSd60U2Q
Website: https://EliteOnlinePublishing.com
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