Melanie Johnson co-owner of Elite Online Publishing, interviews Victoria Hajjar, the founder of Ugly Ventures, helping entrepreneurs scale their businesses from six to seven figures and beyond. Victoria shares her unique journey, starting from her early career in Shanghai, China, to becoming a marketing expert in the U.S.
Listen Below:
Watch Below:
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What You’ll Learn In This Episode:
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Marketing and Business Strategies
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The Four Puzzle Pieces Framework
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Marketing Tactics and Advice
Quotes:
“And this is where ugly was born from because all of the things that I teach and I guide clients with and I work with clients on are the frameworks that I developed through this very painful, I mean, fun and interesting, but very painful period of growth in my life where I was really figuring it out.” (06:12)
“And there’s a lot of founders that can really build a business based on like pure grit and power and they can get quite far. But when you’re looking for that growth and scale phase, it’s really about those systems and really being able to interpret what that data is telling us and be able to kind of manage those outcomes instead of trying to push and pull and force everything yourself.” (11:30)
“It’s an investment and oftentimes business owners don’t have the stomach for it. So my advice is if you don’t have the stomach to commit to, I would even say One year of ads and figuring out if you’re, if your unit economics does not work out that that’s going to be profitable for you in the future, then I would say pick another lane then.” (19:42)
About Victoria Hajjar:
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Video URL: https://youtu.be/CgXANBiNAUA
Website: https://EliteOnlinePublishing.com
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