Jenn Foster, co-owner of Elite Online Publishing, interviews seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who’s Your Daddy?” DNA testing truck.
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Watch Below:
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What You’ll Learn In This Episode:
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The Importance of Software and Onboarding Solutions
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Marketing Strategies and Channels
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Platform-Specific and Audience-Targeted Marketing
Quotes:
“And as soon as we painted it, you know, we put the slogan who’s your daddy? On it. And people just kind of went crazy, really, just calling all the time. And we got a lot of press around it” (02:48)
“Having good software as a business, reliable software, easy software, bunch of technical glitches. Right. Is so important.” (05:34)
“What’s happening is AI is taking over a chunk of search and growing by the day. Right. And it looks very clear that it’s going to, at some point just swallow it whole.” (14:06)
About Jared Rosenthal
Jared Rosenthal is a trailblazing entrepreneur and former healthcare CEO who redefined success by embracing unconventional ideas. After a decade in nonprofit healthcare and serving as CEO of Amerigroup Illinois, where he managed over 400 employees, Jared took a bold leap in 2007—leaving the corporate world to launch his own venture. With no outside funding, he created Health Street, starting with the now-famous “Who’s Your Daddy” mobile DNA testing truck, which captured national attention and inspired the VH1 reality show “Swab Stories.” He transformed his initial venture into a thriving technology platform that now serves over 50,000 companies. His journey exemplifies the power of innovative marketing, calculated risk-taking, and values-based leadership.
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Video URL: https://youtu.be/dc0TphlaeFo
Website: https://EliteOnlinePublishing.com
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