Melanie Johnson co-owner of Elite Online Publishing, interviews Michael Barbarita, an esteemed business expert known for transforming companies and crafting dynamic sales strategies. Learn the mechanics of the “conversion formula”—a powerful four-step strategy designed to captivate and convert prospects into loyal customers.
Listen Below:
Watch Below:
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What You’ll Learn In This Episode:
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Conversion Formula for Marketing and Sales
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Components of a Compelling Offer
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Cash Flow Management
Quotes:
“So we implemented what we call the ski guarantee ski the ski three times. You don’t like it, bring it back for a brand new pair and keep bringing it back until we get it right. Well, this proved to be really terrific.” (07:12)
“But you have to detach yourself from the outcome, from the sale, because if you don’t, the prospect is going to figure out that you’re just there to make the sale.” (11:42)
“Also, another place where cash is hiding is prepaid expenses. So, for example, if you pay your insurance premiums all at once, or if you pay for a trade show in advance, that’s cash that went out the door. But it’s an asset on your balance sheet because you haven’t. It’s not an expired cost yet until the trade show occurs, right?” (23:12)
About Michael Barbarita:
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Video URL: https://youtu.be/Gn6qij3oU_I
Website: https://EliteOnlinePublishing.com
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