Ways An Author Can Get Interviewed On Podcasts

Ways An Author Can Get Interviewed On Podcasts

There are two key reasons why podcasting is a major opportunity for any author:

• The audience for podcasts is skyrocketing in the mainstream vein and shows no signs of slowing down any time soon.
• Mainstream podcasts are still young enough to be accessible without any help from a PR team or other professionals…In other words, you can do this!

We won’t spend too much time telling you how or why Podcasting is as essential as any other form of marketing. If you take anything away from this, know that there’s an exponentially wider audience available for you in the audio world to tap into, for promoting your book.

Maybe you need a few more reasons to convince you this is worth your while:

• Reading your work out loud helps pick out clunky sentences
• Reign in your dialog writing skills, for non-fiction, fiction, etc.
• Get different types of feedback (auditory vs written)
• Build a loyal fanbase (auditory listeners are a completely separate market!)
• Expand your opportunities

 

We will guide you through the logistics of landing an interview- but first:

1. 1. 1. Identify the most compelling aspects of your book

While planning your book marketing strategy, identify the compelling aspects of your book… Always consider the most intriguing and “auditory” stimulating things. You may not want to throw overly complex concepts their way up front- think of ways to say interesting  things in easy-to-digest ways. It’s important to spend some time thinking through them, so you are clear about the exact content you want to share on different podcast shows. You don’t want to give away everything during the promotion process; and planning effectively helps.

1. 1. 2. Give the listeners what they want

While planning the content you want to share, you should have a decent idea of your target audience, too. Take extra time to plan your key points according to what listeners will be interested in. If people don’t hear something relatable to them, they are far less likely to take interest in you and your book.

 

Create a PodcastGuests Account 

Of course we want you to have the most streamlined experience landing podcast interviews. For that reason, we recommend our authors’ FIRST stop should be PodcastGuests.

PodcastGuests.com connects podcasters with experts, authors, and other podcasters to be guests on their podcasts. Find relevant experts and other podcasters to be guests on your podcast, or BE that expert in your field to be interviewed! PodcastGuests also send 2 emails per week with 10 guest opportunities on other podcasts. Your name will automatically join the rotation of spotlight profiles highlighted on their weekly emails.

Create a PodcastGuests Account Now  

You can also send your published PodcastGuests profile to other relevant podcasts that we’ll talk about next! Keep reading to learn how to reach them:

 

Steps to Finding Relevant Podcasts Manually

Finding relevant podcasts in your niche is actually fairly simple. There are many good search engines you can use to find relevant podcasts simply by inputting your niche’s keywords:

• iTunes: Search the “New and Noteworthy” category, as well as the “What’s Hot” section to find new, up-and-coming podcasts.
• Stitcher
• SoundCloud
• Google: Search for “best ______ podcasts”
• AudioSear.ch
• PodcastGuests

To qualify a podcast, run it through the following checklist:

• • • • Are they current? New episodes should still be posted at least twice a month
      • Do they routinely feature guests? Some podcasts don’t have guest interviews
      • Do they have a decent sized audience? Hard to judge – try looking at social media audience activity and follower count.

 

Collect Data From Your Host Podcasts

There are 6 key pieces to collect for each podcast you pitch:

• The show’s title
• The show’s website
• The host’s name
• The host’s email
• A recent guest
• The show’s topic

Elite Insight: Finding the host’s email may be its own challenge. In ideal circumstances, the host’s email will be listed somewhere public, like their podcast listing or their website, or their podcast site will contain a contact form.

Create A Straight-Forward Pitch

Email template:

SUBJECT LINE: Your show.

BODY:

Hey Host Name,

Podcast Name is amazing. I was listening to your interview with Guest, and I realized, I know the perfect guest for you to interview.

Me.

I’m INSERT INTERESTING AND RELEVANT INFORMATION ABOUT YOURSELF.

Given your audience’s interest in Topic, I’d be an ideal guest.

Let me know some dates that work for you, and we’ll get something booked.

Best,

YOUR NAME

Remember to write that you are an established, bestselling author; Insert a sentence about your book and attach a digital copy for them to read, or go the extra mile and offer to send a copy to their P.O. Box!

 

Last note to you – 

Your unique voice builds trust between you and the audience. Ask yourself: How does your voice stand apart?

Fake news, advertising overwhelm, the list goes on. While we may live in a time where trust is hard to come by, we also all crave connection. Your story is worth sharing, and it may come at the perfect time in someone else’s life. Do your due diligence in making it the most authentic and most truth-telling experience it can be.