Why Every CEO Needs a Coach: Insights from Rich Tyson of CEO Builder

June 19, 2025

Melanie Johnson, co-owner of Elite Online Publishing, interviews Rich Tyson, founder of CEO Builders and author of the bestselling book Align and Execute.

Listen Below:

Watch Below:


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What You’ll Learn In This Episode:

  • Common Business Issues & Consulting Approach

  • Life Balance & Reflective Leadership

  • Vision and Adaptability in Business

Quotes:

“My dear wife said, you’re always on a plane and you’re not here, and I need you to help raise children. And, and so I said, I’ll find a way to do what I do rather than always traveling, do it more on a local basis.” (0:44)

“I’m not here to answer your questions, I’m here to question your answers.” (05:07)

“I determined that the best way to be a coach and a leader, quite frankly, is to be a facilitator, to again, ask a lot of questions, to get people to think, get them to develop their own answers to problems so that they are able to stand on their own rather well.” (06:36)

About Rich Tyson:

Rich is the founder and chief executive of CEObuilder®, an education and coaching company dedicated to facilitating leaders’ development over the last 35 years. He brings over five decades of professional experience to this task. He has coached and provided training for CEOs, presidents, general managers, and C-Suite executives in a wide array of industries during his career, including manufacturing companies, wholesale suppliers, retailers, software and technology companies, and service businesses of all kinds and sizes. He has served in key roles in Fortune 100 companies, as well as in start-ups and turnarounds. He has worked in both business-to-consumer and business-to-business contexts in positions ranging from finance and accounting to marketing, manufacturing, and strategy development and implementation.

Rich writes a monthly column for the Salt Lake Business Journal, formerly the Utah Enterprise magazine. He speaks regularly to business leaders’ forums and is featured on his CEObuilder® channel on YouTube. He has served as an adjunct professor at Westminister University and the University of Phoenix and has been a guest lecturer at the University of Utah and Brigham Young University.

Father of six and grandfather of eighteen, Rich enjoys family time, especially in the great outdoor venues in the state of Utah, where he resides. He is an avid hiker and canyoneer.

Rich holds a Master’s Degree in Business from the Harvard Business School. His greatest personal joy comes from facilitating the growth and development of leaders, irrespective of where they are in their careers.

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com

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