Chris Mercer Elite Expert Insider

Humanizing AI in Marketing with Chris Mercer

August 11, 2025

Melanie Johnson, co-owner of Elite Online Publishing, interviews Chris Mercer, chairman of Mercer Capital dive deep into how artificial intelligence is fundamentally changing the landscape of business processes, marketing measurement, and automation.

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What You’ll Learn In This Episode:

  • How to Prompt AI for Better Results

  • The Ping-Pong Prompting Technique

  • Customizing AI Outputs and Building Digital Twins

Quotes:

“It’s okay doing all of this measurement marketing, but how do you do it with AI? How do you do it with automation?” (01:02)

“Oh, it sounds like AI, or it sounds like a high school kid reporting on the thing you really wanted, but it’s not the actual thing thing you wanted.” (02:39)

About Chris Mercer

Chris Mercer is the Founder and Chairman of Mercer Capital, a nationally recognized business valuation firm he established in 1982. With decades of experience in corporate governance, he has served on the boards of multiple private companies and one public company. Chris currently chairs the Executive Committee for OR Nurses Nationwide and is open to new board opportunities that align with his expertise.

Learn More Here

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com

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