9 Steps to Getting a Radio Interview

May 27, 2022

9 Steps to Getting a Radio Interview

1. Check Your Sound Quality

One of the first rules of radio is good sound quality. Audiences aren’t going to want to listen to staticky interviews. If there isn’t good sound quality there is no point in even having an interview. Make sure to check with your interviewer for requirements. Most radio interviews are done over a phone call. Landlines are usually the most reliable. 

2. Find Your Audience

The worth of a radio interview lies with your audience. Think about your demographic, how are they consuming media? Where do they go for information? Radio is great for topics that are of broad interest. So if your target audience is something like dentists, radio isn’t the place for you. 

3. Create a Winning Pitch

Why will this radio shows listeners care about your ideas? More importantly, what will they take away or gain from this information? Use these questions to write something relevant and interest-catching. 

4. Consider Drafting a Press Release

Since radio tends to be a bit “old school: consider sending out a press release.
This will serve as a way to prove that you are worth air time. Make sure your press release has things like: a brief description of your topic, an author bio, your contact information, and a call to action. 

5. Put Together Your Media Kit

A media kit is a collection of resources the media might want to use in preparation for an interview. A media kit should include the following: your book cover, author photos, a pdf of your book, key ideas document, book description, an author bio, sample social media posts, and audio clips from previous interviews if you have them. 

6. Start With Local Radio

Everyone starts small at first, even if you have big goals, start somewhere and then work your way up. Get comfortable speaking on air, and research local stations and programs that are a good fit for your topic. 

7. Look At Satellite Radio and Other Alternatives

Satellite radio options tend to have more niche topics, so don’t limit yourself to just regular radio outlets. Also, don’t rule out podcasts, they tend to be a bit longer, but they can help you get audio clips to pitch to bigger outlets.

8. Find the Right Contacts

Instead of going straight to the host, look for the radio show’s producers. A great place to start is the radio’s website. If you can’t find the info you need there, you can always check places like LinkedIn. 

9. Consider Buying a Radio Tour Package

Some public relations agencies offer radio interview tours, these usually include around 15 – 20 interviews with local affiliates. These are paid opportunities and can be very expensive. Before seeking this type of opportunity make sure you think about whether this opportunity will help you reach the right audience.


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