Chris Mercer Elite Expert Insider

Humanizing AI in Marketing with Chris Mercer

August 11, 2025

Melanie Johnson, co-owner of Elite Online Publishing, interviews Chris Mercer, chairman of Mercer Capital dive deep into how artificial intelligence is fundamentally changing the landscape of business processes, marketing measurement, and automation.

Listen Below:

Watch Below:


Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

  • How to Prompt AI for Better Results

  • The Ping-Pong Prompting Technique

  • Customizing AI Outputs and Building Digital Twins

Quotes:

“It’s okay doing all of this measurement marketing, but how do you do it with AI? How do you do it with automation?” (01:02)

“Oh, it sounds like AI, or it sounds like a high school kid reporting on the thing you really wanted, but it’s not the actual thing thing you wanted.” (02:39)

About Chris Mercer

Chris Mercer is the Founder and Chairman of Mercer Capital, a nationally recognized business valuation firm he established in 1982. With decades of experience in corporate governance, he has served on the boards of multiple private companies and one public company. Chris currently chairs the Executive Committee for OR Nurses Nationwide and is open to new board opportunities that align with his expertise.

Learn More Here

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com

Blog Archives

Categories

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

The Moment Entrepreneurs Realize They Need a Book

The Moment Entrepreneurs Realize They Need a Book

Most entrepreneurs do not wake up one morning and suddenly decide to write a book. Usually there is a moment that leads them there. I remember a conversation with a consultant who had just pitched a large project to a company he really wanted to work with. The meeting...

read more
Building Winning Teams and Brands with Romain Kapadia

Building Winning Teams and Brands with Romain Kapadia

Melanie Johnson, co-owner of Elite Online Publishing, interviews international bestselling author Romain Kapadia to share the real story behind his entrepreneurial journey. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What...

read more
Your Book Is Not the Product. It’s the Engine.

Your Book Is Not the Product. It’s the Engine.

A lot of authors unknowingly treat their book like the end goal. They publish it, celebrate it, and then move on. But if you are an entrepreneur, coach, consultant, or CEO, your book is not meant to sit quietly on Amazon. Your book is meant to run your authority...

read more