Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview Jason Wright, author of The Backwards Route To Forward Progress, about clarifying how to advertise your business online through funnels, ads, and more.
Listen Below:
Watch Below:
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What You’ll Learn in this Episode:
- How to create a relationship with your customer.
- How to know what offer is right for your customer.
- How to know how much to spend on ads.
Quotes:
“My advice would be, don’t sell in every email, don’t even sell on every two or three emails, give them a little breather, make it a real relationship and use conversational copywriting. It makes it not only easy, but it makes it a lot more effective because it feels real.” (9:08)
“You need to spend money to make money with ads, because you’ve got to get that data. If you pay attention to the data, it’ll tell you what’s working, and then you can set it up so that it optimizes spending for you.” (15:27)
“Using a book as a front end is great, but definitely have something higher ticket to sell beyond that book.” (18:54)
About Jason Wright:
Jason is an author, entrepreneur, consultant, and digital marketing architect with a passion for helping other startups and small businesses with their sales funnels. Jason prides himself on his ability to connect with people and speak to them in a language they understand. Jason is able to design successful marketing plans all while keeping a positive attitude and sense of humor along the way.
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Video URL: https://youtu.be/n4YdeJTUXn4
Website: https://EliteOnlinePublishing.com
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