Melanie Johnson co-owner of Elite Online Publishing, interviews Jason Jaggard, celebrated author of ‘Beyond High Performance,’ with the valuable contribution of CJ Martindale. In this episode, Jason reveals his journey from being a passionate writer to a bestselling author. He shares invaluable insights on the art of writing, the intricacies of publishing, and how a book can significantly boost personal and business branding.
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What You’ll Learn In This Episode:
- Choosing the Right Publishing Path.
- Impact of a Book on Personal and Business Branding.
- Writing with Authenticity and Authority.
“I would say don’t write a book if you want to make money. But write a book if you want to make the ways you add value in the world easier. And that will lead to more money. We look at the book as a value generator for us.” (03:11)
“What I love about hybrid publishing is our books on our third printing, which means we’ve made changes to it. And so it’s a better book now than it was six months ago and that’s really rewarding and we own it.” (07:23)
“Those are my initial thoughts on terms of why writing a book is hopefully you have something to say and that you are saying it as best as you can.” (12:36)
About Jason Jaggard:
Jason Jaggard is an entrepreneur, coach, author, and speaker dedicated to inspiring the world to pursue nobility. He is the founder and CEO of Novus Global, a community of elite executive coaches pursuing coaching mastery together, serving the world’s best leaders and teams to go beyond high performance.
Jason is also the co-founder of The Meta Performance Institute, a non-traditional incubator for world-class coaching, leadership, and management. He is the executive producer and primary host for the award-winning Beyond High-Performance Podcast, featuring interviews with world-class executive coaches, billionaires, NYT bestselling authors, business leaders, professional athletes, activists, and award-winning entertainers. His book, Beyond High Performance: How the Best Coaches Get Better, can be found wherever books are sold.
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Video URL: https://youtu.be/JzOfo9Gojk0