Blending Self and Traditional Publishing with Jones Loflin

December 18, 2023

Melanie Johnson & Jenn Foster co-owners of Elite Online Publishing, interview bestselling author, Jones Loflin about the practical challenges he faced in both self-publishing and traditional publishing.

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What You’ll Learn In This Episode:

  • The Importance of Target Audience.
  • Leveraging Books for Speaking Careers.
  • The Balancing Act of Writing.


“Sometimes if you choose to go the self publishing route. Now you hire the experts who are going to work so hard on your book because they’ve got less titles. And it’s a, to me, it’s a stronger relationship that can ultimately come out with, you know, better success.” (09:39)

“Now the other writing process, I am conflicted because I’d love to get up early in the morning and write for about 90 minutes to two hours, but there are some times that I just wish the world would go away for a week, you know.” (11:26)

“That’s how books help speaking, helping book sales. Absolutely. If the audience really finds value in your message. They’re going to go out and buy that book for family and friends for their teams.” (14:24)

About Jones Loflin:

Jones’ “3P Approach” of Powerful Ideas connected to Practical Solutions delivered with a Personal Approach has attracted the attention of organizations around the world. His client list includes Federal Express, Wal-Mart, Choice Hotels, Toyota, Bridgestone, and Tractor Supply as well as the United States military.

Looking for ways to expand the reach of his message, Jones chose to become an author. His book, Always Growing, is a fresh approach to leadership and offers powerfully practical strategies for individuals who have been leading for two days or two decades. Juggling Elephants is a witty and profound parable about one man’s search for solutions for the struggle of too much to do. The book is available in the US and over 14 countries. He is also the author of Getting The Blue Ribbon, a unique story offering simple strategies to get better results in your work and life. Getting to It is considered a field guide to accomplishing what is most important.

Learn More Here

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