Books That Build Authority with Bill Cates

Jenn Foster, co-owner of Elite Online Publishing, welcomes Bill Cates, bestselling author and acclaimed speaker, to discuss how writing a book can build authority, create new opportunities, and grow your business.

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What You’ll Learn In This Episode:

• Leveraging Books for Business Growth

• Marketing Tactics for Authors

• The Hidden Heist and Working with a Co-author

Quotes:

“But he said to me, he says, look, Bill, writing this book, even if it never gets published, will be one of the most powerful things you could ever do because it’s going to get your head around a body of knowledge.” | 00:01:55.180 – 00:02:06.980

“And my formula was and still is today, call, mail, call. Now it’s a lot of email, mail, email, because people don’t pick up their phone anymore. Yeah, I will usually alert people I’ll say, sometimes I’ll ask permission to send the book. Most time these days I say, hey, I’m sending you a copy. I’ll follow up afterwards. And so a little call. Mail call.” | 00:04:18.340 – 00:04:40.360

About Bill Cates

Bill Cates is a Hall of Fame speaker, bestselling author, and leading expert on referrals, relationship marketing, and client growth. For over 30 years, he has helped financial advisors, entrepreneurs, and professionals attract right-fit clients, generate consistent introductions, and grow their businesses through trust-based strategies.

He is the founder of The Cates Academy of Relationship Marketing and the author of eight books, including Get More Referrals Now!, Beyond Referrals, Radical Relevance, and The Hidden Heist. Known for making business growth simple and actionable, Bill teaches professionals how to communicate their value, build stronger relationships, and create systems that lead to predictable growth.

Through his speaking, coaching, and training programs, Bill helps business owners and advisors move beyond outdated sales tactics and instead grow through relevance, connection, and confidence.

Guest Book: https://www.amazon.com/Hidden-Heist-Robbing-Yourself-Lasting/dp/188897009X/

Guest Podcast: https://podcasts.apple.com/us/podcast/top-advisor-podcast/id1565150284

 

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Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com