Elite Expert Bill Cates

Breaking Money Myths With Bill Cates

September 14, 2026

Jenn Foster, co-owner of Elite Online Publishing, sits down with Hall of Fame speaker and best-selling author Bill Cates to discuss his latest book, The Hidden Heist: Stop Robbing Yourself of Lasting Wealth.

Listen Below:

Watch Below:


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What You’ll Learn In This Episode:

  • The Hidden Heist and Money Mindset
  • The Role of Shame and Fun Approach of the Book
  • The Audiobook Experience

Quotes:

“Most of us form our beliefs and our relationship to money. It’s been estimated around age 7, 8, 9. It’s messages that we pick up from our parents. Sometimes parents fight about money. Sometimes they don’t talk about money. Sometimes they resent people with money. Scarcity mindset. A few rare people get taught really good lessons around money from their parents. | 00:02:53.076 – 00:03:15.234

“It’s like you can’t become what you resent, right? You can’t become someone you don’t. So, he had to realize that people with a lot of money aren’t necessarily greedy. They’re not necessarily cheats. In fact, there’s a lot of very honest people doing just good work and providing great value, right? So, he had to crack through that. I’ve also learned through my interviews with neuroscientists that we as humans are born into this world with a scarcity negativity bias. It’s part of our survival mechanism. And so all of us have to work on overcoming that. We have to crack through that.” | 00:03:46.089 – 00:04:20.654

About Bill Cates

Bill Cates is a Hall of Fame speaker, bestselling author, and one of the world’s leading experts on referrals, relationship marketing, and client growth. With over 30 years of experience, he has helped financial advisors and professionals attract right-fit clients, generate consistent introductions, and build predictable systems for exponential business growth.

As the founder of The Cates Academy of Relationship Marketing and author of eight books, including Get More Referrals Now!, Beyond Referrals, Radical Relevance, and The Hidden Heist, Bill is known for turning complex growth strategies into simple, actionable frameworks that drive real results. His work empowers professionals to communicate their value clearly, increase conversions, and grow their business without relying on outdated or pushy tactics.

Beyond business growth, Bill also helps individuals transform their relationship with money by identifying and rewriting the beliefs that shape financial decisions. Through his keynotes, coaching, and training programs, he equips audiences to reduce financial stress, make smarter choices, and create lasting wealth with confidence and clarity.

Learn More Here

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Video URL: https://youtu.be/dc0TphlaeFo

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