Jenn Foster, co-owner of Elite Online Publishing, interviews Luis Baez as he shares how authentic personal branding and human connection can drive sales success—even in the age of AI.
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What You’ll Learn In This Episode:
- Human Connection in a Digital World
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How Personal Brands Drive Business
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Common Client Problems and Mindset Shifts
Quotes:
“Marketing and sales should be married. They need to be together.” (03:11)
“That’s that human connection that’s been is missing because we have that phone in front of our face instead of the person in front of our face.” (06:11)
“I think that the personal branding is really important. In our company, my business partner and I are the face of the company because people want to do business with us, not necessarily our name of our company or our logo.” (06:59)
About Luis Baez
Luis Báez is a Revenue Enablement Strategist + Sales Coach dedicated to serving executives and sales leaders at businesses. In 2017, after years of working in some of the biggest Silicon Valley startups (think LinkedIn, Google, Uber, Tesla, and more), Luis began to teach impassioned business owners how to scale their revenues and impact by creating and selling high-end offers. During that time, he was also invited to speak about leadership and personal branding at business schools across the country including Stanford, UC Berkeley and Bard.
Today Luis is a published author through the internationally-recognized Madecraft organization, which includes an incredibly popular LinkedIn Learning course on personalized sales that has been taken by over 20K people to date. When it comes to podcasts, Luis has absolutely brought the beard & baritone to popular podcasts including ¿Quién Tú Eres?, The Online Business Show with Tyler McCall, Brand Master Flash and The Heather Sager Show among others.
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Video URL: https://youtu.be/dc0TphlaeFo
Website: https://EliteOnlinePublishing.com
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