Melanie Johnson, co-owner of Elite Online Publishing, interviews Melanie sits down with renowned CPA and serial entrepreneur Mickey O’ Neal to explore the strategies and lessons that have fueled his decades-long success in business.
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What You’ll Learn In This Episode:
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Starting and Growing CPA Firms
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Lessons Learned from Partnerships
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Business Growth Strategies for Professional Services
Quotes:
“And in my last firm, her primary objective and what I wanted her to do is to create a brand for our firm. And she did that by posting on social media and that kind of thing.”
“It’s a matter of taking a risk and measuring the amount of potential benefit you’re going to get from taking a risk. And what it really takes to grow a professional services firm.”
“I find my clients like fixed price agreements. They like to know what their fees are going to be before they pay them.”
About Mickey O’ Neal
Mickey O’Neal is an entrepreneurial CPA and founder of ONeal CPA PLLC, where he delivers a white-glove approach to helping business owners grow, scale, and achieve financial independence. With deep expertise in tax strategy, financial reporting, and business advisory, Mickey works with high-performing entrepreneurs across industries including healthcare, construction, and oil field services.
A former managing partner of a successful CPA firm he later sold, Mickey has helped guide businesses from early-stage growth to major exits, including a healthcare company that scaled from a $600,000 investment to a $100 million acquisition. He is also a published author and speaker, contributing to healthcare journals and co-authoring industry resources that support smarter financial decision-making for business owners.
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Video URL: https://youtu.be/dc0TphlaeFo
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