Jenn Foster co-owner of Elite Online Publishing, interviews Michael Buzinski about his book The Rule of 26 and how to double your website revenue.
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What You’ll Learn in this Episode:
- How to market your website.
- How to know if your website is ready for traffic.
- How to move the revenue needle.
“14% of traffic from Google will become clients. Only 2% of that comes from social media, which makes search marketing, organic search marketing seven times more profitable than organic social media marketing.” (7:15)
“The rule of 26 states that if you increase your unique traffic by 26%, your conversion rate by 26%, and your average revenue per client by 26%, you will have a compounded effect of 100% more revenue coming from your website.” (10:17)
“There’s a lot of strategies out there that deal with what I call vanity metrics. And it’s like, oh, yeah, we have a lot of followers. That’s great. How many are buying?” (11:16)
About Michael Buzinski:
Michael Buzinski is a life-long entrepreneur, digital marketing thought leader, and author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as many call him, has simplified digital marketing success with the Rule of 26 and is on a mission to double the website revenue of service-based businesses across America.
Buzz built a multi-million dollar creative agency and has worked with over 750 enterprise-level and SMB companies over the last 20+ years. His gift is to simplify digital marketing to the point where everyone understands it and help business owners focus on what will drastically move their revenue needle.
About The Rule of 26 For Service-Based Businesses:
Have you ever asked yourself, why is digital marketing so complex for service-based businesses? Stop guessing about how to make your website work for you. Leverage the Rule of 26 to grow your business by working smarter, not harder. Using Michael’s clear and precise three-step website marketing plan will drastically increase the leads garnered from your website and help you get paid what you are worth.
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Video URL: https://youtu.be/rB9302T3lBI