Fatal Mistakes Authors Make When Choosing a Publisher

December 5, 2018

7 Fatal Mistakes Authors Make When Choosing a Publisher that cost them Thousands.

#1 Lost Publishing Rights

-Your rights are valuable. Keep control of the content and distribution.  Read your contract. Your rights should clearly stay with you.

#2 Speed Over Quality

– After the time it took to write your book, do you want it published right, or overnight? Don’t sacrifice quality and service. High-quality book publication should take between 6-15 weeks.

#3 No Marketing Support

Successful publishing includes marketing. Pick a publisher that includes marketing blueprint. Industry Standard is a three to twelve month online marketing campaign plus publicity advice, and promotional tactics for the lifetime of your book.

#4 Focusing Only On Print

-It’s a mistake to only have a print version of your book.  Good publishers offer your book on both Kindle (ebook) and paperback.  Be sure to select a publisher that can make your book available through as many channels as possible.

#5 Focusing Only On Up-Front Costs
-You get what you pay for. Be cautious of the publishers that offer the cheap up front prices They will usually get you in the back end.  Get a full publishing package with all the bells and whistles to begin with.

#6 Failure to Become #1

-You worked hard on your book, why wouldn’t your publisher help you achieve a #1 Best Seller.  Make sure your publisher has a best selling marketing campaign.

Blog Archives

Categories

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

The 3-Pipeline Model: Book, Podcast, Content

The 3-Pipeline Model: Book, Podcast, Content

You don’t need “more visibility.” You need visibility that turns into conversations, and conversations that turn into booked revenue. That’s why the smartest leaders treat Q1 as pipeline-building season. Q2–Q4 stages, summits, partnerships, and media slots don’t...

read more
The Strategy that Sold Millions of Books in a Day

The Strategy that Sold Millions of Books in a Day

Alex Hormozi’s launch of $100M Money Models became a case study overnight. The headline was simple. He sold millions of copies in a short window. The lesson is even more valuable. He did not treat his book like a thirty dollar product. He treated it like the front...

read more
How Experts Turn Interviews into a ROI

How Experts Turn Interviews into a ROI

If you are wondering whether podcasts will really work for you, you are not alone. Many authors and CEOs quietly ask the same question. They see other people guesting on shows and posting clips, but they are not sure if it is worth the time. The truth is that podcasts...

read more