Release of The Generosity Mindset

Book Release: The Generosity Mindset by John Ray

December 6, 2023

We are excited to announce the new book by John RayThe Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Pre-order your copy of the Kindle eBook for $12.99. Head over to Amazon and order your eBook for yourself or a friend. The book will be available on December 11. Share your thoughts in a review!

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The book, "The Generosity Mindset" by John RayIf you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, the Generosity Mindset, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.


John RayJohn Ray is a pricing and value consultant for professional services providers. He is a podcast host and producer from Atlanta, Georgia. John’s passion is to help those in the professional services industry thrive by using his trademarked Generosity Mindset Method.

Follow John on LinkedIn.

Watch the book trailer video!

It would be a super extra favor to the author if you had the time to write a review of the book on Amazon. We will look for feedback on what you thought about the book and the biggest benefit you received from the book.

Click Here to leave a review.

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