Publishing a book opens up many doors but only if you’re utilizing it correctly. Think of your book as a marketing tool that will increase awareness and drive sales.

How to Get More Online Exposure with Your Book

Utilizing Email Campaigns

Get the best out of your newsletter recipients. When you’re about to launch a book, reach out to fans who have opted in to receive communications from you. You can even offer an exclusive look at the first chapter to build anticipation. Once those people have opened or clicked on the book launch email, reach out again. These are the people who are most interested in your book. You can ask if they’ve read the book and if so, let them know that you value their opinion and would sincerely appreciate an honest review. Don’t forget about those who didn’t click on your launch email! Later reach out to these individuals and send them the first few chapters of the book for free. You just might hook them! Do you want more information on building an author platform to generate signups? Click here!

Reaching Out to the Press

Help a Reporter Out (HARO) connects journalists with relevant experts, and YOU are the expert of your niche! By signing up, you’ll receive an email three times per day that includes media opportunities in which you could be quoted. Reply quickly for the best chance of getting selected for a quote in an article and ask for a link back to your website. 

You can even reach out to the press to publish a press release that you wrote and syndicated. Then link to both the new release product page and your own website for SEO purposes. Email relevant media sites a pitch for a book and offer a free copy. Be sure to use a catchy subject line and opening sentence. Follow up by sending a press release and personalized letter with the book. 

Blogs and Author Resources

Blog tours and reaching out to bloggers is a great way to build anticipation, get reviews, and share more information about your business or service. Compile a list of book bloggers and reviews as well as bloggers relevant to your book. For example, if your book is about business, find a blogger that focuses on business tips. Coordinate with them to promote giveaways, publish reviews, and/or share author interviews. 

Not only can you connect with bloggers, readers, and people interested in your field – but you can connect with other authors too. If you know fellow authors within a similar niche, you can run themed promotions, coordinate price, blog posts, and host social media parties. This will gain exposure for all participants. 

You might consider creating complementary content, such as a relevant video series. Create a mini-documentary about the creation of your book or some of the information shared in your publication. 

These are just a few ideas to get you started on the journey of promoting your book. Sounds like a lot? Well, don’t worry! We can help you with every step of the way. Contact us for a quote today or submit your manuscript! Be sure to check out our testimonials from our bestselling authors. In fact, we guarantee that all of our clients become bestsellers!