Jenn Foster co-owner of Elite Online Publishing, interviews Zach Colman, the founder of Gym Mark, to discuss the powerful connection between personal and brand values. Discover how Zach’s personal values, influenced by his upbringing and his passion for mental health and athletics, have shaped his own business strategies.
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What You’ll Learn In This Episode:
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Personal and Brand Values
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Rebranding and Logo Development
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Working with Clients
Quotes:
“And so, you know, I say when you’re just starting out, your personal values are really going to help dictate where your brand values are eventually going to go.” (05:31)
“We end up growing a business and we get to a certain stage and we’re burnt out and we’re like, wait, how did my business grow this way? I didn’t even want it this way.” (07:39)
“It’s hard to spread a message or help somebody spread a message…if the client has no idea what their message is or they fall into the trap of thinking it’s just a logo and it’s just some written words that we wrote down because that’s what we were supposed to do.” (14:42)
About Zach Colman:
Before establishing his business, Zach observed a recurring pattern at various workplaces he had been a part of. The lack of consideration towards customers, with the focus centered on making sales and maximizing profits, made him realize he wanted to create a place where customers wouldn’t feel as such, but as a community that is being heard and seen.
As a personal brand in the sports and athletics arena, he has a rapidly growing YouTube channel. He is the host of the #gymbreak podcast which features interviews with athletes, and athletic-driven brands and discusses hot topics in the sports and athletic space.
Based in Arizona, his company GymMark combines the athletic mindset around athletics and branding background to help athletic-driven brands, find their “why” brand themselves, increase their value to their audiences, and help gyms and athletic corporations increase their revenue by setting goals around a community for better profits.
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Video URL: https://youtu.be/ERP7Efob-Kg
Website: https://EliteOnlinePublishing.com
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