“Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company,” says BrandingMag.com. It’s an important aspect of marketing and establishing your identity in an all too competitive arena. If you want to create a lasting impression, its important that your brand is also consistent across all platforms.
Defining Your Brand
The first step is making sure you have a solid idea of what your brand is. Are you a fiction author? Non-fiction? Do you run a business or offer a professional service? There are 5 powerful steps to tell a memorable story with your brand — the most important of these steps is to be authentic. It’s more than just a logo you see. It’s the story behind it. Think of your story and how you came to where you’re at, your purpose, and find that authentic meaning. Soon consumers will associate that story with the images and scheme of your brand. You can have this story featured in your bios, share similar stories via social media, and other content that reflects your brand’s image.
Look, Feel, and Color Schemes
Not only is it important to share consistent content on all platforms — you don’t want your Instagram full of meaningless photos but your Facebook promoting underdog stories, or whatever the case may be. Consistency is key! This is also true with your color scheme, look, and overall feel of your brand. We suggest picking fonts, color schemes, and an overall template for your “brand”. From there you can create a logo and other media that is consistent with your image. When people see that logo, they’ll know the story, and what your purpose is. Ensure you don’t have too many fonts or too large of a color scheme. Simplicity is best when creating an image.
Your website and blog should have a similar feel as your Facebook, Instagram, and Twitter. Individual and unique to you, your brand must set itself apart — do not copy others, but find your own image.
Tell Your Story!
Continue to tell your story, share your purpose, and your goals. If you’re an author, you may consider sharing similar stories, support similar authors, and share writing tips. All the content that is displayed publicly on both public and seemingly private profiles define your brand, so remain authentic and professional. Self-help authors may create content and share content relating to goals, health tips, and challenges.
The key factor to creating a meaningful brand is authenticity, so grab a sheet of paper and write down what it is you hope to achieve with your brand. Consider hiring a professional and sharing this purpose with them. If you have multiple brands, create multiple images – do not try to merge too many services or companies into “one”. Each service, company, or image has its own story – tell it!