Melanie Johnson, co-owner of Elite Online Publishing, interviews Jim Matuga where he reveals the latest strategies in marketing and advertising. Learn how artificial intelligence is transforming storytelling, creativity, and marketing efficiency.
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What You’ll Learn In This Episode:
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AI Tools for Music and Creativity
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Artificial Intelligence in Marketing and Content Creation
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Interest Media and the Power of Storytelling
Quotes:
“I think it’s more interest media because the algorithms, especially on platforms like TikTok and Instagram, they’re actually serving your content to people that are interested in what, not just to your audience.”
“My contention is that most people do a pretty good job of communicating, but very few know how to connect with people. And that’s what I think our team here is really good at, is finding that human connection.”
About Jim Matuga
Jim Matuga is the President and Founder of Inner Action Media, an award-winning marketing and branding agency that has been simplifying, clarifying, and amplifying brand messages for over 36 years. He’s the creator of StoryMaker, a SaaS platform that blends InnerAction Media’s proprietary process with generative AI to craft original, strategic marketing content for small businesses and nonprofits, as well as IAM Outdoors, which delivers high-quality video production for the outdoor industry.
Jim is also the author of Marketing Matters, a guide for business leaders who want a clear, effective marketing strategy that actually moves people to action, and the host of PositivelyWV.com, where he highlights the success stories of West Virginia entrepreneurs. Passionate about innovation, storytelling, and empowering small businesses, Jim is dedicated to helping brands grow and thrive in the digital age.
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Video URL: https://youtu.be/dc0TphlaeFo
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