Write, Publish & Market Your Book to Build Your Business & Brand
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What You’ll Learn in this Episode:
- How to find your ideal customer.
- How to look like an expert.
- How to do local SEO.
“There’s other factors outside of just producing good content such as time spent on the website and how many clicks go through your website is very important.” (7:50)
“First figure out who your clients are, before you invest solely on building a website, and then focusing on making sure Google knows that you’re the expert.” (9:23)
“Focus on just getting your message out there by doing good authentic work, publishing great content, and letting other people know who you are.” (16:33)
About John Vuong:
John is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behavior. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.
His parents were among the last of the “boat people” refugees who immigrated from South Vietnam in 1980, and John was born a few months later. Like many newcomers, his family persevered through difficult times and relied upon help from various community organizations (including the Salvation Army and Canada Employment Centre).
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